Nation's largest online wine retailer finds success with mobile channel, younger consumers
SAN FRANCISCO, Jan. 14, 2020 /PRNewswire/ -- Wine.com, the nation's leading online wine retailer, topped $150 million in revenue for 2019. The $20 million gain over 2018 represents the largest year-over-year gain in company history.
The strong annual results were supported by a holiday season that set records of its own, including 60% revenue growth over Cyber Weekend, record Net Promoter Scores and margin expansion through the industry's heavy promotional period.
"Our industry is seeking to attract the next generation of consumers," said Rich Bergsund, Wine.com CEO. "We're seeing signs that a modern retail approach – with online and mobile channels, deep content, live chat somms and convenient delivery – is appealing to all ages and levels of wine sophistication."
2019 growth was strongest in three segments: membership, mobile and millennials:
- Membership: Wine.com StewardShip members receive unlimited shipping all year, and have become the company's most loyal and valuable customers. Revenue from StewardShip grew 24% in 2019, and for the first time comprised the majority of company revenue.
- Mobile: One-third of company revenue came from mobile devices, growing by 30% in 2019. Revenue from the Wine.com mobile App grew 60%, driven by its value to loyal customers: the App puts the world's largest wine store and the Wine.com live chat Sommelier service right in your pocket.
- Millennials: Young consumers comprise a third of the Wine.com customer base, and revenue from them grew 36% in 2019. The company continues to attract this segment, which is leading the transition to online and mobile retail.
"Wine is less than 3% online and I expect that to grow to 10-15% in the future, like many other retail categories," continued Bergsund. "Look for new services and member benefits during 2020 that will make the Wine.com customer experience even better."
Wine.com is the nation's leading online wine retailer, with over $1 billion of wine sold and shipped to date. The company offers selection, guidance and convenience not found in brick and mortar stores – helping customers discover the incredible world of wine with confidence. Live chat sommeliers provide friendly advice and customers receive unlimited shipping all year by joining Stewardship. Wine.com was recently named Wine Enthusiast's 2019 Retailer of the Year. For more information, visit the company's website at www.wine.com or download its app in the Apple Store or Google Play.
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