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Winshuttle's EnterWorks Platform to Automate Product Page Audits through New Partnership with Content Status

·3 min read

EnterWorks MDM/PIM Clients are First to Gain Seamless Capability to Ensure Complete Accuracy of Product Pages Across Selling Platforms

BOTHELL, Wash., Nov. 10, 2020 /PRNewswire-PRWeb/ -- Winshuttle, the provider of the EnterWorks industry-leading Master Data Management (MDM) and Product Information Management (PIM) platform announced it is partnering with Content Status to provide clients with the capability to automate product page audits. Content Status is a new utility that fully automates product page content auditing for brands and retailers. The new partnership will allow EnterWorks clients to ensure complete accuracy of product pages across all of their selling platforms.

"We are pleased to be the first platform to offer Content Status as part of our ongoing mission to be proactive in integrating new capabilities in the EnterWorks platform," said Kerry Young, Vice President and General Manager of EnterWorks at Winshuttle. "Up until now there hasn't been an easy, affordable way to audit and correct product content and offering Content Status to our clients on a usage-based model is a fast, cost-effective, self-service solution."

Over 40% of product pages fail quality standards and 10% have critical errors which results in lower conversions, expensive returns and damage to brands. Content Status offers the ability to audit content, with fully customizable grading by product category, across multiple brand, retail and distribution constituencies.

The new partnership will allow Winshuttle clients to initiate an audit job of retailers from within the MDM/PIM platform. The Content Status program will audit and flag errors, define perfect SKUs and seamlessly push insights back to EnterWorks, enabling suppliers to address any content issues. The end result is that accurate content flows directly back into the EnterWorks platform.

"We are excited to partner with Winshuttle and offer their clients what we believe is the optimal process: guided workflow that encompasses auditing, quality grading and error flagging in order to provide the supplier with clarity and transparency," said George Koenig, founder of Content Status. "By flagging hard-to-find-errors, the goal is to increase conversion through better content, upsell higher quality merchandise and decrease returns."

For more information about Winshuttle and the EnterWorks platform, please visit https://www.winshuttle.com/enterworks.

About Winshuttle
Over 2,400 enterprises across the globe trust Winshuttle's automation, product information management (PIM), and multi-domain master data management (MDM) software to drive business results at scale, become more agile and transform digital into a competitive advantage.

Winshuttle's EnterWorks solution is a Multi-Domain MDM & business process automation solution provider that powers leading brands such as Fender, GSK, Thomson Reuters, Mary Kay, IDEA, US Foods, Ecolab, Carhartt, Rich Products, and many more. The EnterWorks platform is highly ranked by industry analysts as a Multi-Domain Master Data Management hub with deep Product Information Management (PIM) and Digital Asset Management (DAM) capabilities. Our flexible platform enables customers to deliver high-quality data and experiences across systems, channels, and audiences. Learn more at https://www.winshuttle.com/enterworks.

About Content Status
Content Status is a new utility that fully automates product page content auditing for brands and retailers. Founded by George Koenig who brings two decades of experience in content syndication, the subscription service requires no on-boarding, no programming and no IT involvement. For more information, visit http://www.contentstatus.com.

Media Contact

Melissa Perlman, Winshuttle EnterWorks, 5613109921, melissa@blueivy.co

SOURCE Winshuttle EnterWorks