Women's health app market 2022-2026: A descriptive analysis of five forces model, market dynamics, and segmentation - Technavio
NEW YORK, Jan. 30, 2023 /PRNewswire/ -- According to Technavio, the global women's health app market size is estimated to grow by USD 2.9 billion from 2021 to 2026. The market is estimated to grow at a CAGR of 20.1% during the forecast period. Moreover, the growth momentum will accelerate. North America will account for 40% of the market's growth during the forecast period. The report provides a comprehensive analysis of growth opportunities at regional levels, new product launches, the latest trends, and the post-pandemic recovery of the global market. To know more, buy the report!
Global women's health app market - Five forces
The global women's health app market is fragmented, and the five forces analysis covers–
Bargaining power of buyers
The threat of new entrants
Threat of rivalry
Bargaining power of suppliers
Threat of substitutes
For interpretation of Porter's five forces model – Request a sample report
Global women's health app market – Customer landscape
The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global women's health app market - Segmentation assessment
Technavio has segmented the market based on type (menstrual health, fitness and nutrition, pregnancy tracking, and others).
The menstrual health segment will account for a significant share of the market's growth during the forecast period. Menstrual health apps can help women track their menstrual cycles and predict menstrual periods. Some of these apps help track other details, such as menstrual symptoms and sexual activity. In addition, they assist in tracking ovulation and help women who are planning to conceive. Such apps present substantial growth opportunities for the segment, which, in turn, will contribute to the growth of the segment during the forecast period.
Based on geography, the global women's health app market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global women's health app market.
North America will account for 40% of the market's growth during the forecast period. The US is a key country for the women's health application market in the region. The growth of the regional market is attributed to factors such as increasing awareness about the benefits of a healthy lifestyle. The growing use of smartphones and the increasing interest of the government in lowering healthcare expenses are also driving the growth of the market in the region.
Global women's health app market – Market dynamics
Key factor driving market growth
Increasing awareness about the benefits of a healthy lifestyle is driving the global women's health app market growth.
Many women are choosing to exercise daily due to hectic work schedules and various lifestyle-related diseases.
Moreover, obesity is on the rise in low- and middle-income countries, particularly in urban areas, due to the increasing consumption of fast food or junk food.
Women are twice as likely to develop obesity-related cancers when compared to men, with the most common forms of such cancer being endometrial and colon cancer.
Thus, the increase in fitness activities will propel the growth of the market during the forecast period.
Leading trends influencing the market
Market strategies by vendors are a key trend in the market.
Vendors are entering into strategic partnerships, collaborations, and acquisitions with market participants such as software providers, technology providers, and platform providers.
Collaborations and partnerships help vendors with product development and geographical expansion and enable them to gain access to technological expertise.
They are also diversifying their product portfolios by launching new products.
Several companies have adopted these strategies to improve their presence in the market.
Such strategies will lead to the development of women's health apps with innovative features, which will increase their adoption by end-users
These factors will support the global women's health app market growth during the forecast period.
Major challenges hindering the market growth
Compatibility issues challenging the global women's health app market growth.
The lack of common standards makes the integration of mobile apps difficult.
Applications should be compatible with different OS, such as Android and iOS. However, most apps are compatible with only one particular OS, which restricts revenue inflow.
The process of developing apps that are compatible with multiple OS is challenging, as it requires high investments.
Moreover, frequent release of OS updates can cause compatibility issues in apps, as different OS handle technologies and standards differently.
These factors are affecting the adoption of women's health apps, which may hinder the growth of the global women's health app market during the forecast period.
Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!
What are the key data covered in this women's health app market report?
CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the women's health app market between 2022 and 2026
Precise estimation of the size of the women's health app market and its contribution to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the women's health app market across North America, Europe, APAC, South America, and Middle East and Africa
A thorough analysis of the market's competitive landscape and detailed information about vendors
Comprehensive analysis of factors that will challenge the growth of women's health app market vendors
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Women's Health App Market Scope
Growth momentum & CAGR
Accelerate at a CAGR of 20.1%
Market growth 2022-2026
USD 2.9 billion
YoY growth 2021-2022 (%)
North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution
North America at 40%
US, India, China, Germany, and France
Leading vendors, market positioning of vendors, competitive strategies, and industry risks
Key companies profiled
Alphabet Inc., Apple Inc., Atus Technologies Pvt. Ltd., BioWink GmbH, Exandus LLC, Femtec Health, Flo Health UK Ltd., GH Solutions AB, Hello Baby Inc., KBI Services Inc., Maven Clinic Co., Nabla Technologies SAS, Natural Cycles Nordic AB, Ovuline Inc., Plackal Tech, Propel Network LLC, Upward Labs Holdings Inc., Wildflower Health Inc., Withings France SA, and WOOM Fertility S.L.
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
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Table of contents
1 Executive Summary
1.1 Market overview
2 Market Landscape
2.1 Market ecosystem
3 Market Sizing
3.1 Market definition
3.2 Market segment analysis
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021-2026
4 Five Forces Analysis
4.1 Five forces summary
4.2 Bargaining power of buyers
4.3 Bargaining power of suppliers
4.4 Threat of new entrants
4.5 Threat of substitutes
4.6 Threat of rivalry
4.7 Market condition
5 Market Segmentation by Type
5.1 Market segments
5.2 Comparison by Type
5.3 Menstrual health - Market size and forecast 2021-2026
5.4 Fitness and nutrition - Market size and forecast 2021-2026
5.5 Pregnancy tracking - Market size and forecast 2021-2026
5.6 Others - Market size and forecast 2021-2026
5.7 Market opportunity by Type
6 Customer Landscape
6.1 Customer landscape overview
7 Geographic Landscape
7.1 Geographic segmentation
7.2 Geographic comparison
7.3 North America - Market size and forecast 2021-2026
7.4 Europe - Market size and forecast 2021-2026
7.5 APAC - Market size and forecast 2021-2026
7.6 South America - Market size and forecast 2021-2026
7.7 Middle East and Africa - Market size and forecast 2021-2026
7.8 US - Market size and forecast 2021-2026
7.9 Germany - Market size and forecast 2021-2026
7.10 India - Market size and forecast 2021-2026
7.11 France - Market size and forecast 2021-2026
7.12 China - Market size and forecast 2021-2026
7.13 Market opportunity by geography
8 Drivers, Challenges, and Trends
8.1 Market drivers
8.2 Market challenges
8.3 Impact of drivers and challenges
8.4 Market trends
9 Vendor Landscape
9.2 Vendor landscape
9.3 Landscape disruption
9.4 Industry risks
10 Vendor Analysis
10.1 Vendors covered
10.2 Market positioning of vendors
10.3 Alphabet Inc.
10.4 Apple Inc.
10.5 BioWink GmbH
10.6 Flo Health UK Ltd.
10.7 Hello Baby Inc.
10.8 Natural Cycles Nordic AB
10.9 Ovuline Inc.
10.10 Upward Labs Holdings Inc.
10.11 Wildflower Health Inc.
10.12 Withings France SA
11.1 Scope of the report
11.2 Inclusions and exclusions checklist
11.3 Currency conversion rates for US$
11.4 Research methodology
11.5 List of abbreviations
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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