TEL AVIV, Israel, April 23, 2018 /PRNewswire/ --
The Award recognizes companies working to modernize European Media
Leading adtech firm, Woobi, with offices in London and Tel Aviv, has been shortlisted in the category for Best Video Distribution Platform at the Digiday Media Awards Europe.
The European Digiday Media Awards recognizes the most outstanding companies working to modernize media and advertising across Europe.
This is Woobi's 3rd consecutive recognition by Digiday, having won the US Digiday Video awards for Best Video Distribution Platform and nominated for Best Video AdTech Innovation in 2017, followed by this new nomination for Best Video Distribution Platform, alongside Brightcove and Video Intelligence AG.
The awards gala will be held at the Brewery in London on 31 May where the winners will be announced. The complete list of finalists can be found here.
Woobi's award-winning program https://digiday.com/event/digiday-media-awards-europe/ video platform is the single largest audience based in-game advertising platform, enabling brands and agencies to leverage their data and expand their reach towards valuable, long-lasting in-game video engagements.
By creating meaningful engagement opportunities through in-game advertising, brands can now interact with their audiences where they spend their time and undivided attention, creating a more in-depth, long-lasting brand engagement.
Chaya Soggot, founder and CEO, Woobi, said: "We are so honored and proud to be shortlisted for our third consecutive Digiday award. We have been focusing on the in-game ad industry for years, perfecting our technology in a way that will genuinely benefit advertisers, publishers and users, and creating an ecosystem where ads are not only non-intrusive, but are beneficial to the user, and consumed happily.
Through our platform, Advertisers see better results in ad-views, conversion rates, increasing brand affinity, rating, and purchase intent, while users find advertising to be fun, beneficial and engaging again.
We are thrilled to be recognized by the reputable Digiday Awards Program for our work, and I would like to thank the hard-working team at Woobi for making this happen. I would also like to congratulate our esteemed fellow nominees for their achievements; it is a great list of companies to be a part of".
Woobi is the single largest audience based in-game advertising platform, enabling brands and agencies to leverage their data and expand their reach towards valuable, long-lasting in-game video engagements.
The company's programmatic in-game ad platform provides the most scalable, qualitative and extensive audience reach for both agencies and brands. Implementing 1st, 2nd, and 3rd party data targeting capabilities, and a unique global reach into the most screen-attentive audiences, Woobi's ability to leverage the player's leisure mind-set while playing, and his openness for engagement, results in significantly improved completion rates, highest viewability rates and incomparable engagement rates.
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