NEW YORK, NY / ACCESSWIRE / June 30, 2014 / Media Analytics Corporation (MEDA) (MEDA) (the "Company") is pleased to announce that the world’s largest communications services group, WPP PLC, via it’s media agency Maxus Global, chose Klarity to gather social intelligence and for data consolidation and analytical reporting. Klarity, will be rolling out its enterprise solution across 5 countries in Asia for the WPP media agency Maxus.
Klarity will support Maxus Hong Kong, Malaysia, Singapore, Thailand and Vietnam in gathering social intelligence, data consolidation and analytical reporting. The technology will allow the agency to monitor the social performance of brands and draw deeper marketing insights from consumer social behavior. Stephen Wong, president of Media Analytics said, "We are very excited that Maxus has chosen the Klarity analytical dashboard to gain deeper insights from social media data. This is great validation for the tool and we look forward to bringing this solution to the U.S. and U.K. markets."
For further details on this announcement, please see: http://www.marketing-interactive.com/maxus-strikes-new-deal-social-monitoring/
About Media Analytics Corporation
Media Analytics Corporation's social media tools and solutions enable advertisers, publishers and agencies in the U.S. and U.K. markets to gather deep social intelligence, generate true engagement and simplify promotional management. The company's current offering, Klarity, is the most comprehensive and robust social analytics dashboard available. Klarity provides detailed comparative metrics from the widest range of social platforms, and provides the added uniqueness for Western marketers to gain insights into the social behavior of Asian consumers.
About WPP PLC
WPP is the world's largest communications services group, employing 170,000 people working in 3,000 offices in 110 countries.
About Maxus Global
Maxus is a global network of local media agencies with services including communications strategy, media planning and buying, digital marketing, social media strategy, SEO, PPC, direct response media, data analytics, and marketing ROI evaluation. Our team of around 2,300 people across 55 markets worldwide, work for some of the world’s most well-known advertisers, and Maxus has been the fastest growing agency network in 2009, 2010, 2011 and 2012. We are part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day.
Safe Harbor Statement
This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements in connection with our license of the Klarity analytical dashboard and the market for data driven marketing strategies. Readers are cautioned that these forward-looking statements are only predictions and may differ materially from actual future events or results due to a variety of factors, including, among other things, our ability to market the Klarity analytical dashboard and the demand for such product. The Company undertakes no obligation to update any forward-looking statements herein.
Media Analytics Corporation
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Source: Media Analytics Corporation