BANGKOK, THAILAND--(Marketwire - Dec 27, 2012) - World Moto, Inc. (
The global advertising industry is worth nearly $600 billion annually and with over 20 million motorcycle taxis globally, Circulars could generate huge revenue streams for World Moto. The technology has the potential to turn each wheel on every motorcycle taxi in the world into a full color billboard or video screen. Ads and video can be sequenced, triggered at a specific time of day or location throughout a city, or stay static to hit different demographics providing the opportunity to serve up highly targeted advertisements. Circulars can be deployed independently or work in conjunction with the Moto-Meter's LED display.
Outdoor advertising is the fastest growing segment of the advertising industry and motorcycle taxis, which travel an average of 70 miles per day in populous city centers, offer a high impact canvas for showcasing brands and businesses. The Company believes that the obvious appeal to advertisers together with the additional revenue streams available to operators and drivers will result in considerable demand for the technology.
World Moto CEO Paul Giles stated, "Circulars will provide one of the only truly effective and dynamic advertising options for the millions of small, privately owned establishments around the world. The highly geo-relevant ads and the sheer volume of motorcycle taxis on which they operate can access a large cross section of the public. This stands in direct contrast to the offerings of companies such as Groupon, whose subscription services necessarily select for abnormally high concentrations of undesirable, bargain hunting and transient consumers."
Watch the Moto-Meter in use on motorcycle taxis: http://www.worldmoto.com/videos.php
About World Moto
World Moto, Inc is the global authority on the $500 billion dollar a year motorcycle taxi industry and creator of Yes, the "Need it Now!" service. World Moto has revolutionized the taxi industry by inventing the Moto-Meter, a landmark device that CNN, Newsweek, Wired, Moneylife, among others, are calling "the world's first motorcycle taxi meter" and "world's first portable taxi meter" and "first-ever black box for motorcycles," while the Times named it "one of the most significant innovations of this decade" and Fast Company declared it "The First Real Taxi Meter Innovation in 100 Years...a $3 billion dollar idea."
Watch Yes: http://www.worldmoto.com/yes.php
To find out more about World Moto, Inc. (
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