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The Worldwide Sexual Wellness Industry is Expected to Reach $45+ Billion by 2026 - ResearchAndMarkets.com

·4 min read

DUBLIN, October 15, 2021--(BUSINESS WIRE)--The "Sexual Wellness Market - Global Outlook & Forecast 2021-2026" report has been added to ResearchAndMarkets.com's offering.

The sexual wellness market is expected to reach USD 45.05 billion by 2026, growing at a CAGR of 7.83%.

The continuing creation of the new sexual culture, devoid of the stigma attached to the concept of sex, is witnessing exploration of sexual fantasies, driving the changes in attitudes, and linking sexual wellness to lifestyle. The use of sexual protection measures or contraceptives gains prominence with the emergence of STDs and STIs, preventing the spread of diseases and potentially limiting birth rates. Innovation in product development and distribution channels, enabling better adoption of condoms among the youth population. As governments worldwide are fighting for unsafe sex practices, the need for accessible and reversible contraceptives such as condoms fuels the global market.

The following factors are likely to contribute to the growth of the sexual wellness market during the forecast period:

  • Growing Penetration of Digital Marketplace

  • Increasing Usage of Dating Applications in APAC

  • Growth Spurred by Sexual Wellness Festivals, Trade Shows, And Expo

  • Rise in Government Initiatives for Free Condom Distribution


  • Male condoms accounted for over 99% of the global market. However, the female condom segment will witness a significant CAGR of over 25%.

  • With the huge development in infrastructure and R&D support, international vendors are rapidly expanding their footprint in the sexual wellness industry.

  • North America has a well-structured and developed sexual wellness system. The sexual wellness industry in North America is expected to reach USD 10.50 billion by 2026.

  • In 2020, the sex toys segment led the market with a market share of 57.71%. Sex toys are witnessing a huge demand from countries such as the US, China, and Japan.

  • L Brands, formerly known as Limited Brands designs and distributes beauty products, personal care products, apparel, and accessories.

The study considers a detailed scenario of the present sexual wellness market and its market dynamics for the period 2021-2026. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent ones operating in the market.

Geography Analysis

The sexual wellness industry in North America is witnessing high traction due to the growth in the spending power of end-users, especially millennials. One of the key factors driving the growth of the market in North America is the robust institutional sales by government and federal agencies, NGOs, and charitable organizations. The market for sex toys enjoys a majority of share of 48.78% in the sexual wellness products in the region, followed by condoms (33.25%). North America is expected to follow a leadership strategy. Players are expected to establish more enhanced facilities in this region and maintain offshore facilities for profit enhancement and customer base expansion.

Key Questions Answered:

1. How big is the sexual wellness market?

2. What are the factors impacting the growth of the sexual wellness market share?

3. Who are the key players in the sexual wellness industry?

4. What is the impact of COVID-19 on the sexual wellness industry?

5. What are the latest opportunities in the global sexual wellness market?

6. Which region has the highest growth rate in the sexual wellness market?

Market Dynamics

Opportunities & Trends

  • Growing Penetration Of Digital Marketplaces

  • Rising Usage Of Dating Applications In Apac

  • Rising Shift Towards Female Customers

  • Sexual Wellness Festivals, Trade Shows & Expos Spurring Growth

  • Innovation In Condom Designs

Growth Enablers

  • Sex Education Programs Driving Awareness

  • Growing Prevalence Of Sti

  • Rising Acceptance Of Sexual Wellness Products Among Women

  • Government Initiatives For Free Condom Distribution

  • Evolving Gender-Neutral Tone


  • Limited Popularity, Availability, & Affordability Of Female Condoms

  • Rise In Product Counterfeiting

  • Easy Availability Of Condom Substitutes

  • Psychological Barrier Among Consumers

  • Lack Of Investor Confidence In Potential Startups

Key Vendors


  • Church & Dwight

  • Diamond Products

  • Reckitt Benckiser Group

  • Okamoto Industries

  • Karex Berhad

  • Doc Johnson

Other Prominent Vendors

  • Bally

  • Beate Uhse

  • Beijing Aimer

  • Bijoux Indiscrets


  • BioFilm

  • BMS Factory

  • Bodywise

  • Cumming

  • Caution wear

  • CalExotics

  • Calvin Klein

  • Convex Latex

  • Cosmo Lady

  • Cupid Limited

  • Dongkuk Techco

  • Double One

  • Eau Zone Oils & Fragrances

  • European Lingerie Group AB (ELG)

  • Embry

  • Empowered Products

  • Fuji Latex

  • Good Clean Love

  • Guy & O'Neill

  • Hathor Professional Skincare

  • HBM Group

  • HLL Lifecare

  • ID Lubricants

  • Innova Quality

  • Innovus Pharma

  • IXU

  • Limited Brands (LVMH)

  • La Maison Lejaby

  • La Perla

  • LELO

  • Live Well Brands

  • Lovehoney Group

  • Mankind Pharma

  • Mayor Laboratories

  • MD Science Lab

  • MTLC Latex

  • Nulatex

  • Orient Industry

  • PHE

  • pjur group

  • Ritex

  • Sagami Rubber Industries

  • Sensuous Beauty

  • Shandong Ming Yuan Latex

  • Shanghai Dahua Medical Apparatus Co.

  • Silk Parasol

  • Sliquid

  • StaySafe Condoms (BY ADVACARE PHARMA)

  • STRATA Various Product Design

  • Suki (OhMiBod)

  • Tenga

  • Thai Nippon Rubber Industry (TNR)

  • The Yes Company

  • Tianjin Condombao Medical Polyurethane Tech

  • Topco Sales

  • Trigg Laboratories

  • Triumph

  • Veru Healthcare/The Female Health Company

  • XR Brands

  • Kaamastra

For more information about this report visit https://www.researchandmarkets.com/r/1iiipg

View source version on businesswire.com: https://www.businesswire.com/news/home/20211015005442/en/


Laura Wood, Senior Press Manager

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