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Xponential Fitness Wins 2022 Franchise Times Dealmakers of the Year Award

·6 min read

Acquisitions of Rumble and BFT and Successful IPO Recognized as Some of Year’s Most Impressive Deals in Franchising

IRVINE, Calif., April 29, 2022--(BUSINESS WIRE)--Xponential Fitness, Inc. (NYSE: XPOF) ("the Company"), the largest global franchisor of boutique fitness brands, was announced today as a winner in the 2022 Franchise Times Dealmakers Awards, the 10th annual project recognizing the boldest players driving mergers and acquisitions in franchising. Xponential Fitness captured the prestigious award with the acquisitions of Rumble and BFT. The Company was also recognized for going public on July 23, 2021 on the New York Stock Exchange.

The winners were selected by a panel of judges, all experts in franchising, finance and M&A, and staff members from finalist nominations solicited by Franchise Times. Criteria included complexity and strategic significance of the deals, impact of the deals on company performance, and demonstrated success in driving performance after closing.

"We are honored to be recognized for our accomplishments by one of the most reputable franchising publications in the industry, particularly in our first year as a public company," said Anthony Geisler, CEO of Xponential Fitness, Inc. "2021 was a monumental year for us, and this award speaks to our team’s hard work successfully negotiating and completing our various transactions."

Xponential Fitness acquired Rumble, a boutique boxing fitness concept, in March 2021, marking the ninth brand in its diverse portfolio of franchised fitness concepts. Rumble delivers 45-minute, 10-round, full-body strength and conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags. Upon completion of the acquisition and consistent with the sales process of Xponential Fitness’ other brands, a seasoned sales team began immediately franchising the concept. To date, Rumble has signed over 200 franchise agreements in the U.S. as well as Master Franchise Agreements in Australia and New Zealand, which provide the Master Franchisee the opportunity to license over 100 Rumble studios over the next 5 years.

Then in October 2021, Xponential Fitness acquired BFT, an Australia headquartered functional and strength-based training fitness franchisor, bringing the Company’s total portfolio to ten brands. BFT offers community-based 50-minute functional, high-energy strength, cardio, and conditioning-based classes across 13 workout programs. Upon completion of the acquisition, Xponential Fitness entered into a Master Franchise Agreement with BFT’s sellers, under which the sellers became Xponential Master Franchisees and are leading BFT’s global expansion.

In between the completion of these two acquisitions, Xponential Fitness debuted on the NYSE on July 23, 2021 with the pricing of its $120 million initial public offering. Xponential Fitness’ IPO positions the Company to continue to execute its mission to make boutique fitness accessible to all for many years to come. The success of and investor confidence in the Company are reflected in the trading price of our stock since the IPO.

Beyond the two acquisitions in 2021 and the Company’s IPO, Xponential awarded 846 new franchise territories and opened 282 new locations across its brands, including international debuts in Spain and the Dominican Republic. Across its brands, which also include Club Pilates, Pure Barre, CycleBar, StretchLab, YogaSix, Row House, AKT, and STRIDE, the Company now has over 2,100 studios open worldwide.

To capitalize on this momentum, the company recently launched XPASS across the United States. XPASS is a new platform that allows users to book classes across all of Xponential’s brands with just one subscription. The pass gives fitness enthusiasts access to tens of thousands of classes across multiple fitness modalities, ranging from mind-body balance to endurance, fitness, and strength. Further enhancing this accessibility to multiple modalities, in April 2022, Xponential Fitness launched its new digital platform Xponential+ ("XPLUS"), providing live and on-demand access to the same sought-after workouts offered in thousands of studio locations around the globe. Xponential Fitness also just recently announced its collaboration with lifestyle-inspired athletic apparel company lululemon (NASDAQ: LULU) to create original fitness programming for the MIRROR, the retailer’s smart home gym offering that boasts a robust workout library of over 10,000 on-demand classes.

A virtual awards presentation will highlight Franchise Times Dealmakers Week April 25-28, a new online forum featuring top dealmakers sharing their growth strategies.

For more information about all Xponential Fitness brands, visit www.xponential.com.

ABOUT XPONENTIAL FITNESS:

Xponential Fitness, Inc. (NYSE: XPOF) is the largest global franchisor of boutique fitness brands. Through its mission to make boutique fitness accessible to everyone, the Company operates a diversified platform of ten brands spanning across verticals including Pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, functional training and yoga. In partnership with its franchisees, Xponential Fitness offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 48 U.S. states and Canada, and through master franchise or international expansion agreements in 10 additional countries. Xponential Fitness' portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; CycleBar, the largest indoor cycling brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; Row House, the largest franchised indoor rowing brand in the United States; AKT, a dance-based cardio workout combining toning, interval and circuit training; YogaSix, the largest franchised yoga brand in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and the largest Barre brand in the United States; STRIDE, a treadmill-based cardio and strength training concept; Rumble, a boxing-inspired full-body workout; and BFT, a functional training and strength-based program. For more information, please visit the Company’s website at xponential.com.

FORWARD-LOOKING STATEMENTS:

This press release contains forward-looking statements that are based on current expectations, estimates, forecasts and projections based on management's judgment, beliefs, current trends, and anticipated performance. Forward-looking statements involve risks and uncertainties that may cause actual results to differ materially from those contained in the forward-looking statements. These factors include, but are not limited to, the impact of the COVID-19 pandemic on our business and franchisees; our relationships with master franchisees and franchisees; difficulties and challenges in opening studios by franchisees; the ability of franchisees to generate sufficient revenues; risks relating to expansion into international markets; loss of reputation and brand awareness; material weakness in our internal control over financial reporting; and other risks as described in our SEC filings, including our Annual Report on Form 10-K for the full year ended December 31, 2021 filed by Xponential Fitness with the SEC and other periodic reports filed with the SEC. Other unknown or unpredictable factors or underlying assumptions subsequently proving to be incorrect could cause actual results to differ materially from those in the forward-looking statements. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, level of activity, performance, or achievements. You should not place undue reliance on these forward-looking statements. All information provided in this press release is as of today's date, unless otherwise stated, and Xponential Fitness undertakes no duty to update such information, except as required under applicable law.

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