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Xponential Partners With Lululemon On Smart Home Gym Offering

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·1 min read
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  • Xponential Fitness Inc (NYSE: XPOF) has partnered with Lululemon Athletica Inc (NASDAQ: LULU) to create original fitness programming for the Mirror, the retailer's smart home gym offering.

  • Four of Xponential's brands, AKT, Pure Barre, Rumble, and YogaSix, will provide workouts for the gym.

  • Also Read: Xponential Fitness Launches New Digital Platform

  • Xponential brand workouts will officially roll out with the latest edition of the Mirror product, which launches this fall.

  • Under the agreement, Xponential will provide a curated set of programming with new releases each quarter over the next year.

  • "We are very excited to partner with lululemon to bring the best in fitness right into the comfort of one's home," said Garrett Marshall, President of Fitness Streaming for Xponential Fitness.

  • Price Action: XPOF shares are trading higher by 1.16% at $24.40 on the last check Thursday.

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