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Yahoo, Bing users click ads

The online search partnership between Yahoo (YHOO) and Microsoft (MSFT) saw a 36.5% jump in U.S. ad click-through rates to 1.61% in Q3, according to Israel-based digital marketing firm Kenshoo. The click-through rate for online ads jumped to 1.31% worldwide, up 12% from '11. Google's (GOOG) click-through rate was 1.25% for the quarter, rising 15.7%. Yahoo shares rose 0.6% to 15.92; Microsoft fell 0.1% to 28.95.