General Mills Inc.’s (GIS) popular brand Yoplait recently launched the Go-GURT Protein yogurt. Available in tubes, this yogurt offers 5g of protein per 2.25oz serving. These yogurt tubes are expected to appeal to kids and are available in various flavors like Strawberry Superstar, Mighty Fruit Punch, Berry Extreme, and Burstin' Berry Lemonade.
With changing consumer preferences, there is a huge demand for new products that are both tasty and healthy. These products target the growing number of health conscious consumers who understand the importance of nutritious packaged food. These yogurt tubes pack in a good portion of calcium, Vitamin A and D and devoid of high fructose corn syrup, artificial flavors, sweeteners and colors.
Yogurt is one of the most important categories of General Mills. However, the U.S. yogurt business has been challenging for sometime as increased sales prices in response to dairy cost inflation is reducing the competitiveness of its products.
With the latest brand building and product innovation initiatives, the company expects its U.S. yogurt business to return to growth in fiscal 2014. The company intends to launch a new line of Yoplait Greek strained yogurt in 2014. The company has several products lines planned for its yogurt business in Europe and U.K.
General Mills carries a Zacks Rank #3 (Hold).
Other consumer staples stocks that are worth considering include Boulder Brands, Inc. (BDBD), Pinnacle Foods Inc. (PF), and Dole Food Company Inc. (DOLE). Pinnacle Foods carries a Zacks Rank #1 (Strong Buy), while Boulder Brands and Dole Food Company carry a Zacks Rank #2 (Buy).
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