Hyundai is wading deeper into the booming SUV market.
The Korean automaker introduced its cheapest crossover SUV on Wednesday at the New York Auto Show. Called the 2020 Venue, the pint-size subcompact expands the brand's light-truck lineup to six, including Kona, Nexo, Tuscon, Santa Fe and Palisade.
Stocky, boxy and hard-edged, the Venue is the tiniest of the bunch, just smaller than its older sibling Kona. While the two vehicles share similar grille shapes, the newest family member symbolizes "a trendy, unique style," according to Hyundai.
The vehicle is for "those consumers seeking savvy design with an abundance of standard safety, technology and connectivity features," O'Brien said.
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Here's everything you need to know about Hyundai's new SUV:
Light trucks, like those in Hyundai's lineup, are killing car sales so automakers are increasingly releasing products to address shifting driver preferences. The automakers newest SUV is positioned to go after other small crossovers like the Ford EcoSport, which is about 3 inches shorter in length than Kona.
The vehicle replaces the subcompact Accent in Hyundai's lineup, according to IHS Markit analysts.
“Our new Palisade is the King, but we are missing the smaller piece. And that’s where Venue comes in," said SangYup Lee, executive vice president of design at Hyundai.
For an overall size comparison, the length of the Venue is 5 inches smaller than the 2018 Kona, and the width is 1.2 inches narrower. The wheel-base is about 3 inches shorter than Kona.
"The best way to deal with accidents? Don't have them," the automaker says on its website. Keeping with that mantra, the Venue houses a suite of advanced safety technologies that are offered throughout Hyundai's line of models.
- Forward Collision-Avoidance: The car’s front-facing camera helps to detect an imminent collision and avoids impact or minimizes damage by braking autonomously.
- Lane Keeping: To prevent accidental lane departure, the car senses road markings and automatically steers if necessary.
- Blind-Spot Collision Warning: This feature helps detect approaching vehicles that may be obscured from view during highway driving.
- Rear Collision Cross-Traffic Warning: This technology helps detect when a vehicle may have entered a car’s rearward path providing a driver alert.
- Driver Attention Warning: This system monitors a spectrum of driver-related characteristics to help detect driver fatigue or careless driving.
Small size doesn't necessarily mean basic.
Inside the car, Hyundai integrated the 8-inch touchscreen between the center air vents. The advanced infotainment system features both Apple CarPlay and Android Auto.
Navigation is provided by HERE Real-Time Traffic and free map updates are included for 3 years. The Venue is integrated with Amazon Alexa and Google Assistant so you can have your smart home products remotely start the car.
The SUV is powered by a 1.6-liter four-cylinder engine with 6-speed manual transmission.
Hyundai has yet to reveal how much the Venue will cost, but the Kona starts at $19,990, and the new car is expected to be cheaper than that.
Follow USA TODAY reporter Davin Brown on Twitter: @Dalvin_Brown.
This article originally appeared on USA TODAY: New York Auto Show: What's the missing 'smaller piece' that Hyundai is rolling out?