Yo, dawg. Facebook heard you like apps. So it’s bringing apps to its app.
During its F8 conference Wednesday, Facebook announced Messenger Platform, which will allow other app-makers to bring tools for things like GIF selection and custom photo- and video building to Facebook’s Messenger app.
A demonstration from the stage Wednesday showed how the Giphy + Messenger app can be used to search for and add GIFs to conversations, all while in the confines of Facebook’s own app.
Adding photos, videos, and GIF from your phone’s camera roll or gallery app was already possible with Messenger, but the new apps that Facebook showcased Wednesday let you either custom-build media or search for it quickly without having to leave your Facebook Messenger conversation.
Searching for new apps for Messenger will be possible from within Messenger, as well. They can also be found and downloaded from the App Store and Google Play.
And if you want to reply to a friend’s crazy animation or flashy emoji, but don’t already have the app he or she used, you’ll be able to click an “Install” button right from the message itself in order to get it and hit them back right away.
Two other launch apps highlighted on stage were ESPN, which built a Messenger app that will let you insert buzzy sports clips, and an app from JJ Abrams’ Bad Robot production studio, which lets you insert action FX into your photos and videos.
Facebook says the inaugural Messenger apps, like Bitmoji, Wordeo, ESPN, and Giphy, are available to use now for Android and iOS. And Messenger Platform will be rolling out to other developers starting immediately, so we can expect more in-app apps for Messenger to be coming soon, dawg.