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Youngevity Rings Nasdaq Stock Market Opening Bell, Celebrates Fit Week Alongside Brand Ambassadors Marilu Henner & Drew Pearson

SAN DIEGO, CA and NEW YORK, NY, Jan. 04, 2018 (GLOBE NEWSWIRE) -- Youngevity® International, Inc. (NASDAQ: YGYI), a leading omni-direct lifestyle company, had the distinct honor of ringing in the new year at yesterday’s Stock Market Opening Bell Ceremony in celebration of “Fit Week” at the Nasdaq MarketSite in Times Square. Esteemed company distributors and guests gathered alongside Youngevity’s executive leadership team and Celebrity Brand Ambassadors Marilu Henner and Drew Pearson.

“It was truly an honor to be asked to celebrate with Nasdaq in recognition of Fit Week – a time when people around the world are making a commitment to begin their journey to betterment,” said Youngevity President and CFO Dave Briskie. “Our mission at Youngevity is to help consumers understand the key components needed to reach and maintain optimal wellness and to provide tools and product resources that aid significantly in the process.” 

On Tuesday, Actress and Health Advocate Marilu Henner appeared on the Fox News program “Fox & Friends” to discuss her five-year relationship with Youngevity and helpful tips for keeping New Year’s resolutions.

In conjunction with Fit Week 2018, Youngevity is launching The Better Health Now Campaign to encourage a refreshed focus on personal development and achieving optimal wellness – mind, body and spirit – amongst its membership base around the world. 

The campaign has two major components: one focuses on improving general health through the company’s Healthy Body Start Paks, and the other focuses on a weight-loss challenge (“Better Health Challenge”). All efforts are aimed at providing comprehensive nutritional support to help participants get the 90 essential nutrients that Youngevity believes are core to vibrant health.

And because the seasoned professionals at Youngevity understand that not all routines fit all lifestyles, the Better Health Challenge offers three different programs to choose from: Keto 90, Rev 90, and Wellness 90. Each program recommends a Healthy Body Start Pak for the 90 essential nutrients, and each comes with a kit that includes delicious protein shakes, supplements, and other products that help fuel nutrition and support muscle. The programs also include seven-day meal plans and a myriad of food recipes to help participants stay on track and meet their goals.

In addition, the Better Health Challenge provides a full online support system, including ongoing guidance from Youngevity’s expert health and wellness coach, along with a full host of motivational tools, videos and more to accommodate each participant’s chosen program. 

Youngevity will be featured on Nasdaq’s social media properties, including Facebook and Twitter throughout the week with insights and tips on how to take a holistic approach to health and wellness in 2018.

About Youngevity International, Inc.
Youngevity International, Inc. (NASDAQ: YGYI), is a leading omni-direct lifestyle company -- offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling. Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers products from the six top selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services. The Company was formed in the course of the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company's food and beverage division). The resulting company became Youngevity International, Inc. in July 2013. For investor information, please visit YGYI.com. Be sure to like us on Facebook and follow us on Twitter.

About Nasdaq
Nasdaq (Nasdaq: NDAQ) is a leading provider of trading, exchange technology, information and public company services across six continents. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today’s global capital markets. As the creator of the world’s first electronic stock market, its technology powers more than 70 marketplaces in 50 countries, and 1 in 10 of the world’s securities transactions. Nasdaq is home to more than 3,500 listed companies with a market value of over $8.8 trillion and more than 10,000 corporate clients. To learn more, visit www.nasdaq.com/ambition or www.nasdaqomx.com.

Safe Harbor Statement

This release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," "encouraged" and similar expressions. The forward-looking statements contained in this press release include statements regarding the launch of The Better Health Now Campaign and our mission to help consumers understand the key components needed to reach and maintain optimal wellness and to provide tools and product resources that aid significantly in the process. These forward-looking statements are based on management's expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors could cause actual results to differ materially from current expectations and assumptions include, our ability to successfully launch The Better Health Now Campaign and the other factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2016 and our subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.