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YouTube's $170 million fine isn't enough—and part of the FTC knows it

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For YouTube, $170 million is a drop in the bucket. 

That’s how much the FTC fined YouTube on Wednesday for violating the Children’s Online Privacy Protection Act (COPPA).

The FTC claimed that YouTube collected personal information from users who watched children’s videos and proceeded to use that data in order to serve targeted ads. Under COPPA, internet services must inform parents of children under the age of 13 about its data collection practices and get parental permission before collecting children’s data.

While the $170 million fine may be a record for COPPA violations, Google’s parent company, Alphabet, brought in $13 billion in revenue in 2018. While Alphabet has fought to keep from disclosing YouTube’s revenue, experts estimate the video service brought in $13 billion last year. Read more...

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