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YP Awarded with Bing Innovation Partner of the Year


Today, YP, The Real Yellow Pages® announced that it has received Bing’s 2017 Innovation Partner of the Year award. The award recognizes organizations behind some of the most impactful, innovative and performance-driven work from Bing Ads’ Partners in North America, Europe and APAC. The Bing Innovation Partner of the Year award shows growth in the adoption of clients using Bing Ads and innovative thinking around a feature or product application.

The Bing Partner program endorses companies that have proven expertise using search engine marketing (SEM) and the Bing Ads platform to drive growth for small- and medium-sized businesses. YP's association with the program reinforces our reputation for delivering integrated marketing campaigns that perform.

“Nearly half a million clients rely on YP because of our trusted brand, engaged, ready-to-buy audience and local marketing expertise,” said Stu MacFarlane, Executive Vice President of Product and Marketing at YP. “This recognition from Bing underscores YP’s commitment to connect local businesses with consumers in a way that’s meaningful and measurable for our clients.”

YP managed more than half a million search campaigns last year, and on average, for clients that measured cost per lead, they experienced a 13 percent overall improvement. In addition, YP worked with Bing on events for advertisers, conducted training and contests for campaign management and drove technology innovation.

“We are pleased to recognize YP’s work with the Innovation Partner of the Year award as part of our inaugural Bing Partner Awards,” said Steve Sirich, General Manager of Bing Ads. “This award celebrates the high-performing and inspiring work from our global Bing Partner Program, and the results realized by our partners and their customers. Congratulations on this deserving achievement.”

To learn more about YP advertising solutions, visit biz.yellowpages.com. For more details about the Bing Partner Program, please visit here.

About YP

YP is a media company dedicated to connecting local businesses with a ready-to-buy audience. YP’s flagship consumer brands include the popular YP℠ app, yellowpages.com and The Real Yellow Pages® Directory, which are used by more than 60 million visitors each month in the U.S. (Internal Data, October 2016). YP offers integrated solutions that are designed to help local businesses build their presence and expand their reach through a variety of print and digital products. YP has a team of marketing experts in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: https://www.facebook.com/ypforbusiness and on Twitter: @yp @ypforbusiness.

View source version on businesswire.com: http://www.businesswire.com/news/home/20170504005916/en/