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Yummly Announces Appointment of Brian Witlin as Head of Mobile and Platform

PALO ALTO, CA--(Marketwire - Feb 6, 2013) - Yummly, the leading digital kitchen platform, today announced the appointment of Brian Witlin as Head of Mobile and Platform. In this role, Witlin will lead platform growth initiatives and the development of Yummly's next-generation mobile applications in 2013, as well as expansion of the Yummly API Developer program and network.

Brian Witlin is a veteran entrepreneur who most recently served as the CEO and Founder of ShopWell. He also holds EIR (Entrepreneur in Residence) positions at IDEO and StartX and serves as a startup mentor for 500 Startups seed venture fund, Insidr and Diamond MMA. Witlin is a graduate of Lehigh University with a bachelor's degree in Business and Economics and received a Master of Science in Engineering and Design from Stanford University. He has also participated as a lecturer at Stanford University's Hasso Platner Institute of Design.

"Brian Witlin has a killer combination: a deep knowledge of product strategy and a love of all things food. He is in lockstep with the Yummly vision to empower our users and provide them with a seamless shopping, cooking and eating experience, at home or on the go," said David Feller, Founder and CEO of Yummly. "In the past two and half years, the multi-faceted Yummly food platform has rapidly evolved in order to give chefs, home cooks and foodies of all stripes the ability to search and discover the best recipes from across the web. Brian's leadership and expertise will be an undeniable asset in leading Yummly into the company's next phase of growth."

Yummly offers a dynamic tool for food lovers everywhere to customize searches based off of personalized ingredient, diet, allergy, nutrition, cuisine, time, taste, meal, course and source parameters. Yummly's semantic search capabilities improve recipe search accuracy over other recipe sites by understanding a user's food intent and contextual meaning, ultimately generating more relevant results.

"Yummly understands that food is personal and provides a robust, intuitive way for users to discover the recipes and foods they love," said Brian Witlin, Head of Mobile and Platform. "With over 10 million users and a great internal team in place, Yummly is well-positioned to capitalize on its growth in order to serve up a meaningful digital food experience. I see unlimited opportunities to integrate into the fabric of our digital ecosystem, allowing other food enthusiasts to leverage and harness the power of Yummly's technology." 

Witlin's appointment marks the first major company milestone of 2013, continuing the forward momentum jumpstarted by the unveiling of the Yummly site redesign and the introduction of Yummly's native, online advertising platform in October of 2012. He joins a top tier team of fellow foodies, including Patricia Ng (Head of Business, formerly of Sheyna, eBay and Bain); Kate Holmes (Head of International, formerly of Frog Design) and Suzanne Pilkington (Head of Finance & HR, formerly of Drobo), in addition to other recent hires from Google, Yahoo, Foodily and Rearden Commerce.

About Yummly
Yummly's mission is to create the ultimate digital kitchen platform. Headquartered in the heart of Silicon Valley, Yummly is backed by Physic Ventures, Unilever Corporate Ventures, First Round Capital, Harrison Metal Capital, Intel Capital, and The Harvard Common Press. Its founding angel investors and advisory board include: Jeff Jordan (partner at Andreessen Horowitz), Bill Cobb (CEO, H&R Block), Justin LaFrance (StumbleUpon), Marcia Hooper and Brad O'Neill (CEO, TechValidate). For more information, visit www.yummly.com.

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