U.S. markets closed
  • S&P Futures

    -5.75 (-0.12%)
  • Dow Futures

    +2.00 (+0.01%)
  • Nasdaq Futures

    -46.75 (-0.29%)
  • Russell 2000 Futures

    +0.30 (+0.02%)
  • Crude Oil

    -0.53 (-0.72%)
  • Gold

    +14.30 (+0.68%)
  • Silver

    -0.01 (-0.03%)

    -0.0008 (-0.08%)
  • 10-Yr Bond

    -0.1260 (-2.90%)
  • Vix

    -0.29 (-2.24%)

    -0.0038 (-0.30%)

    -0.0260 (-0.02%)
  • Bitcoin USD

    +1,417.27 (+3.60%)
  • CMC Crypto 200

    +11.20 (+1.41%)
  • FTSE 100

    +75.60 (+1.01%)
  • Nikkei 225

    -222.31 (-0.66%)

Yvonne Robertson, The Branding Mastermind Behind a Luxury Tea and Cookie Company

TORONTO, ON / ACCESSWIRE / September 22, 2022 / What began as a hand-blended Tea Company, has evolved into one of the most well-respected luxury wellness brands in Toronto, thanks to the commitment of one woman's prowess for branding and passion for health. Since 2014, Yvonne Robertson, founder of Sahara & Co, has focused exclusively on natural ingredients for tea lovers with an emphasis on wellness and healthy living. Originally, Robertson entered the tea market as an avid tea consumer inspired by her Irish family's daily ritual. When the opportunity arose for her to revive a local tea business, Robertson leapt at the opportunity. Since then, it has been Sahara & Co.'s mission to promote health and wellness choices through premium self-care products while maintaining the true essence of a local neighborhood wellness tea company.

Sahara & Co and Robyn's Cookies, Friday, September 23, 2022, Press release picture
Sahara & Co and Robyn's Cookies, Friday, September 23, 2022, Press release picture

Robertson and her family have local roots in midtown Toronto, and with over 25 years of experience as a small business owner, she is an active member of the community, partnering with several non-profits and for-profit organizations. In a rapidly growing city like Toronto, Robertson believes maintaining a sense of "locality" must be a priority, where children are raised with a sense of community and can walk to school with friends while feeling a sense of belonging. Robertson credits the success of her brand to their unique sales approach and personal touch. "We have pivoted our sales approach over the years, and therefore Sahara & Co and Robyn's Cookies are still operating. We now offer businesses stunning corporate gifts, and holiday baskets at wholesale prices. We can help local families with custom candles, cookies, and teas for the holidays and encourage senior and student discounts in-store. Supporting others has led to them, in turn, supporting us." Led by Yvonne's commitment to community and support for fundraisers and charities, the brand takes pride in local responsibility. Her primary areas of support include the Hospital for Sick Kids, the Toronto Police Services Cops, Kids program, and Sunnybrook Hospital's the Women and Babies wing. Her commitment to local programs will continue to help those in need in our community.

Recently, Yvonne Robertson received an invitation to present Sahara Tea's Grey's Gift, earl grey tea blend in London during Her Majesty's Platinum Jubilee. An event sponsored by Rolls Royce brought Sahara & Co to the attention of the Jubilee organizers. The company flew to London and presented a commemorative Tea Collection gift set made especially for The Queen. The event was an overwhelming success and exemplifies the extent to which these blends and this brand are travelling the world.

"We love what we do and want to encourage others to experience the beautiful blends we have created. Feedback from customers is the greatest compliment to achieve and our repeat business is a testament to the quality and care put into everything we do." Yvonne Robertson's passion for wellness has brought this brand to great heights, and with the recent merger with Robyn's Cookies, a new chapter is about to begin.


Sahara & Co is a luxury wellness brand that focuses exclusively on natural ingredients for tea lovers with an emphasis on wellness and healthy living. The mission of Sahara & Co has been to promote health and wellness through premium self-care products while retaining the true essence of a neighborhood tea company.


Company Name: Sahara & Co and Robyn's Cookies
Contact Person: Yvonne Robertson
Address: 953 Mt Pleasant Rd, Toronto, ON, Canada M4P 2L7
Phone Number: (647) 341-4151

Website Links:

Social Media Links:



SOURCE: Sahara & Co and Robyn's Cookies

View source version on