U.S. Markets open in 7 hrs 57 mins

The Zacks Analyst Blog Highlights: Adidas, Coca-Cola, Visa, Budweiser and McDonald's

Zacks Equity Research
In the latest trading session, Netflix (NFLX) closed at $294.40, marking a +0.11% move from the previous day.

For Immediate Release

Chicago, IL – June 11, 2018 – Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include Adidas ADDYY, Coca-Cola KO, Visa V, Budweiser BUD and McDonald’s MCD.

Today, Zacks is promoting its ''Buy'' stock recommendations. Get #1Stock of the Day pick for free.

Here are highlights from Friday’s Analyst Blog:

Here’s How FIFA’s World Cup Sponsors Have Performed in the Market

The 2018 FIFA World Cup in Russia is less than a week away, with the first game between the host country and Saudi Arabia scheduled to kick off at 11 a.m. ET on Thursday, June 14 on Fox. Now that World Cup fever has started to truly set in, let’s take a look at how some of the biggest FIFA and World Cup sponsors have performed.

FIFA, which stands for the Fédération Internationale de Football Association, currently offers companies the chance to become official partners, World Cup sponsors, or regional sponsors. It is unclear exactly how much these official FIFA partners pay, but the federation reportedly grabbed $1.58 billion in marketing dollars alone for the 2014 World Cup in Brazil. According to The Telegraph, it costs between $25 million and $50 million annually to be a FIFA partner and $10 million to $25 million to be a major World Cup sponsor.

There are currently seven FIFA partners for the 2018 and 2022 World Cup cycle. This list includes Adidas, Coca-Cola, Visa, Hyundai/ Kia, Chinese conglomerate Wanda, Russian giant Gazprom, and Qatar Airways. Meanwhile, Budweiser and McDonald’s, along with a few others, are official 2018 World Cup sponsors.

FIFA’s pitch is simple: “The World Cup is the most effective international marketing platform, reaching millions of people in over 200 countries throughout the world.” So, with all that said, let’s take a look at how some of FIFA’s biggest publicly traded marketing and advertising sponsors are doing.

Coca-Cola

Coca-Cola has been associated with FIFA since 1974. The company signed a 16-year extension with FIFA in 2005, which takes it through the 2022 World Cup—a deal the beverage giant made before it even knew where the 2018 and 2022 tournaments would be held.

Investors will note that Coca-Cola has underperformed the S&P 500 since it signed its latest extension. More recently, KO stock has done dramatically worse than the index, up just 5.5% over the last five years against the index’s nearly 73% climb. Over the last year, Coca-Cola stock is down 3.7% as consumers’ drinking habits shift.

Visa

Moving on, Visa landed a deal with FIFA in 2007 that gave it the rights to become an official sponsor starting in 2010, replacing Mastercard. The credit card giant is now a partner and has signed on through 2022.

Unlike Coca-Cola, Visa stock has soared since it became a FIFA sponsor. Clearly, there are many other factors involved, but it is interesting all the same, and also highlights why many question the real value of sports sponsorships.

Adidas

The German sportswear powerhouse has been a FIFA partner since 1970. In November 2013, Adidas signed an extension to become the official partner, supplier, and licensee for the FIFA World Cup and all FIFA events until 2030. Adidas stock has performed rather well since the 2014 World Cup. It is also worth noting that the company’s surge outpaces rival Nike’s roughly 95% climb.

Fox & Telemundo

Lastly, let’s look at two of the integral parts of the tournament, Fox and Spanish-language network Telemundo, which is owned by NBCUniversal. The two giants won the rights to broadcast the 2018 and 2022 World Cups in the United States, paying roughly $1 billion combined. Fox reportedly agreed to pay more than $400 million, with Telemundo dropping $600 million.

Clearly, both Fox and Telemundo’s parent company Comcast have performed rather well since the two companies signed their massive World Cup deals back in 2011. It will also certainly be fun to see how Fox’s World Cup coverage performs, especially since the U.S. men’s team didn’t qualify for the first time since 1986.

Make sure to come back to Zacks for more 2018 World Cup business updates. 

Will You Make a Fortune on the Shift to Electric Cars?

Here's another stock idea to consider. Much like petroleum 150 years ago, lithium power may soon shake the world, creating millionaires and reshaping geo-politics. Soon electric vehicles (EVs) may be cheaper than gas guzzlers. Some are already reaching 265 miles on a single charge.

With battery prices plummeting and charging stations set to multiply, one company stands out as the #1 stock to buy according to Zacks research.

It's not the one you think.

See This Ticker Free >>

Today, Zacks is promoting its ''Buy'' stock recommendations. Get #1 Stock of the Day pick for free.

About Zacks Equity Research

Zacks Equity Research provides the best of quantitative and qualitative analysis to help investors know what stocks to buy and which to sell for the long-term.

Continuous coverage is provided for a universe of 1,150 publicly traded stocks. Our analysts are organized by industry which gives them keen insights to developments that affect company profits and stock performance. Recommendations and target prices are six-month time horizons.

Strong Stocks that Should Be in the News

Many are little publicized and fly under the Wall Street radar. They're virtually unknown to the general public. Yet today's 220 Zacks Rank #1 "Strong Buys" were generated by the stock-picking system that has nearly tripled the market from 1988 through 2015. Its average gain has been a stellar +26% per year. See these high-potential stocks free >>.

Follow us on Twitter: https://twitter.com/zacksresearch

Join us on Facebook: https://www.facebook.com/home.php#/pages/Zacks-Investment-Research/57553657748?ref=ts

Zacks Investment Research is under common control with affiliated entities (including a broker-dealer and an investment adviser), which may engage in transactions involving the foregoing securities for the clients of such affiliates.

Media Contact

Zacks Investment Research

800-767-3771 ext. 9339

support@zacks.com

https://www.zacks.com/

Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit https://www.zacks.com/performance for information about the performance numbers displayed in this press release.


Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
 
Anheuser-Busch InBev SA/NV (BUD) : Free Stock Analysis Report
 
Coca-Cola Company (The) (KO) : Free Stock Analysis Report
 
McDonald's Corporation (MCD) : Free Stock Analysis Report
 
Adidas AG (ADDYY) : Free Stock Analysis Report
 
Visa Inc. (V) : Free Stock Analysis Report
 
To read this article on Zacks.com click here.