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The Zacks Analyst Blog Highlights: Coca-Cola, Twitter, Pepsico, Walt Disney and Apple

Zacks Equity Research

For Immediate Release
 
Chicago, IL – March 13, 2014 – Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include the Coca-Cola Company (KO-Free Report), Twitter, Inc. (TWTR-Free Report), Pepsico, Inc. (PEP-Free Report), Walt Disney Company (DIS-Free Report) and Apple Inc. (AAPL-Free Report).
 
Today, Zacks is promoting its ''Buy'' stock recommendations. Get #1Stock of the Day pick for free.

Here are highlights from Wednesday’s Analyst Blog:

Ambush Marketing: An Ace Up the Sleeve?
 
In last week's Academy Awards, little did host Ellen DeGeneres know that her funny bit about ordering pizzas from local chain Big Mama's & Papa's would become so popular. When the pizza delivery boy went live on the show, The Coca-Cola Company’s (KO-Free Report) logo inadvertently popped out from the signature red and yellow boxes of Big Mama’s and Papa’s.
 
This turned out to be a huge ambush marketing bit for Coca-Cola, whose brand logo became visible to an estimated 43.7 million viewers on Oscar night. Soon after, the brand logo gained larger visibility on social media platforms like Twitter, Inc. (TWTR-Free Report) when stars such as Jared Leto, Martin Scorsese, Brad Pitt and Harrison Ford tweeted and re-tweeted their pizza-eating selfies.
 
The Unlikely Winner
 
Coca-Cola had been a leading sponsor of Oscars for the last eight years. However, it decided otherwise this year as sponsorship fees skyrocketed to $1.8 million for a 30-second spot. The coveted nonalcoholic beverage sponsor position was taken by its rival Pepsico, Inc. (PEP-Free Report). Pepsi debuted with a 60-second spot in the primetime slot to showcase its 7.5-ounce mini Pepsi cans with an Oscar-winning line from Jerry Maguire: "Show me the money!"
 
But Coca-Cola got the free publicity and gained maximum coverage and brand recall from an unplanned and impromptu stunt by the host. In addition to the initial onscreen appearance, the Coca-Cola logo was widely circulated across the digital media that covered and analyzed the event.
 
And the List Continues
 
Another leading sponsor Samsung Electronics Co. Ltd. reportedly paid The Walt Disney Company (DIS-Free Report)-owned ABC Network approximately $18 million for 5 minutes worth of prime-time coverage in addition to unspecified consideration for product placement throughout the broadcast. The consumer electronics manufacturer also sponsored 10 tweets that featured celebrity selfies from the green room and were tweeted via the Academy of Motion Picture Arts & Sciences' Twitter account.
 
Incidentally, the sponsors were once again taken aback as DeGeneres was seen using her Apple Inc. (AAPL-Free Report)-manufactured iPhone for the tweets. The incident was perhaps unintentional as she had earlier used her iPhone in her talk shows and even made an iPhone app game to promote her shows.
 
The outright winner among the non-sponsors was probably Big Mama's & Papa's, whose online orders surged by about 400%-500% in the after-hours of the free publicity. In addition to online visitors and follow-up orders, this 20-year old pizza chain gained huge brand awareness as media outlets from Australia and Europe queued up for interviews.
 
Today, Zacks is promoting its ''Buy'' stock recommendations. Get #1Stock of the Day pick for free.

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