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The Zacks Analyst Blog Highlights: Electronic Arts, Activision, Microsoft, Zynga and CBS

For Immediate Release

Chicago, IL – August 13, 2012 – Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include Electronic Arts (EA), Activision (ATVI), Microsoft Corp (MSFT), Zynga (ZNGA) and CBS Corporation (CBS).


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Here are highlights from Friday’s Analyst Blog:

Video Game Sales Down in July

Video game retail sales declined for the eighth consecutive month in July 2012. According to market research firm NPD, U.S video game store sales slumped 20.1% year over year to $548.8 million in the month of July. Although the year-over-year decline narrowed from the prior-month level of 29%, dollar sales deteriorated from $699.8 million reported in June.


Lower number of new game releases (which approximately accounts for 50% to 60% of total sales), as publishers continue to postpone titles for the upcoming holiday season, were a major cause behind this decline. Ongoing transition from physical to digital platform also hurt sales.


This is evident from the fact that both hardware and software sales continued to decline in July. Hardware fell 32% year over year to $150.7 million, while software sales plunged 23% year over year to $260.7 million.


NPD noted that consumer spending on used games, rentals, subscriptions, mobile games, social network games, digital full game downloads and add-on content jumped 17% year over year to $1.47 billion in the second quarter. However, this strong growth was not enough to offset the significant decline in physical sales, as overall consumer spending dropped 16% annually in the second quarter of 2012.


According to NPD, NCAA Football 13 from Electronic Arts (EA) topped the game sales chart brushing aside June topper Warner Bros. published Lego Batman 2: DC Heroes. Activision’s (ATVI) The Amazing Spiderman came in at #3.


Microsoft Corp’s (MSFT) Xbox 360 was again the top-selling console for the 17th straight month with 203k units sold. However, this was down from 277k sold in the year-ago quarter. As per NPD, only Nintendo’s DS and 3DS shipments increased on a month-over-month basis in July.


According to Bloomberg, Nintendo is expected to release its new 3DS XL with 90% larger screens and a new “Super Mario” game in August 2012. The company is also expected to offer its new Wii U later this year. We believe that the release of this new gaming hardware will drive video game retail sales going forward.


Our Take


We believe that the ongoing transition from the physical to the digital platform will ultimately benefit the video game industry over the long term. As compared to the physical platform, digital games are more profitable since they require minimum packaging cost. This cost effectiveness has helped publishers to use the digital format to keep a popular franchise running profitably over a long period of time.


Online gaming is also expected to witness growth at the expense of retail sales, given the growing popularity of digital distribution and free-to-play browser games. Consumers are increasingly spending more on smartphones and portable devices (such as the iPad) as compared to traditional devices for playing online games. This trend keeps us optimistic on the video game industry over the long term.


We believe that publishing companies with a focus on the digital segment will stand out even amid sluggish market conditions. For instance, some companies like EA, Zynga (ZNGA) and Activision are well positioned to benefit from this trend going forward.


However, lack of visibility around the monetization of the digital platform (particularly social & casual online games) compels us to remain on the sidelines. Since most of the digital and online games are offered as free-to-play, they remain significantly dependent on advertising revenues and online sales of the in-game virtual items. Moreover, the highly fragmented video game market continues to witness increased competitive pressures, which are hurting overall profitability.


We maintain our Outperform recommendation on Activision over the long term. We remain Neutral on EA and Zynga over the long term (6-12 months).


We believe that growing popularity of the Call of Duty franchise will drive Activision’s growth story in the near term. Currently, Activision has a Zacks #1 Rank, which implies a “Strong Buy” rating in the near term. EA and Zynga both have a Zacks #3 Rank, which implies a Hold rating in the near term.



Earnings Scorecard: CBS Corp.


CBS Corporation (CBS), one of the leading media company in United States and worldwide, reported its second-quarter 2012 results on August 2, 2012. The Wall Street analysts had almost a week to ponder on the earnings results and eventually make their estimates revision. Below, we will cover the results of the company’s recent earnings announcement, subsequent estimate revisions by analysts as well as the Zacks Rank and long-term recommendation for the stock.


Earnings Report Review


CBS Corporation’s quarterly earnings of 65 cents a share surpassed the Zacks Consensus Estimate of 58 cents and jumped 12% from the year-ago quarter.


Management hinted that total revenue of $3,476 million dropped 3% over the prior-year quarter due to difficult year-over-year comparisons. The prior-year quarter, benefited from a multi-year digital streaming contract and the NCAA men’s basketball championships, which was aired in the first quarter of the current year. Total revenue also fell short of the Zacks Consensus Estimate of $3,543 million.


(Read our full coverage on this earnings report: CBS Beats on Bottom Line)


Agreement of Estimate Revision


The estimates showed multi-directional moves, reflecting conflicts between the analysts. Out of 21 estimates for the third-quarter of 2012, 7 were trimmed while 2 were revised upwards, whereas for the fourth-quarter of 2012, out of 20 estimates, 8 moved up and 3 went down, in the last 7 days.


Most of the estimates were trimmed for the third quarter following the plunge in advertising and content group revenue in the second quarter 2012. Advertising revenue declined 3% to $2,142 million, whereas content licensing and distribution revenue slipped 8% to $816 million.


However, some of the analysts believe that CBS is comfortably positioned to drive revenue growth in the coming quarter through its strategic initiatives and operating efficiencies, and thus moved their estimates upwards.


For the fourth-quarter 2012, majority of the analysts moved up in regard to their estimates. The presidential elections will be accretive to the company’s results during the year-end. Moreover, revenues from retransmission continue to grow at a good pace. Further, the company is increasingly getting reverse compensation from its affiliates, marking a new source of revenue.




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