U.S. Markets closed

The Zacks Analyst Blog Highlights: Facebook, Twitter, Starbucks, American Express and Amazon.com

Zacks Equity Research

For Immediate Release
 
Chicago, IL – July 21, 2014 – Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include the Facebook (FB-Free Report), Twitter (TWTR-Free Report),  Starbucks Corp (SBUX-Free Report), American Express (AXP-Free Report) and Amazon.com (AMZN-Free Report).
 
Today, Zacks is promoting its ''Buy'' stock recommendations. Get #1Stock of the Day pick for free.

Here are highlights from Friday’s Analyst Blog:

Facebook, Twitter Expanding eCommerce with “Buy” Buttons
 
Facebook (FB-Free Report) and Twitter (TWTR-Free Report) are gearing up to expand their e-Commerce offerings. The social network is testing a ‘Buy’ button that will allow users to purchase goods from merchants without leaving the core app. This is much similar to the ‘Buy Now’ button that Twitter is reportedly testing.
 
Twitter is also expanding its e-Commerce infrastructure. The company is acquiring CardSpring that facilitates connection among merchants and payment processors. However, the acquisition amount has not been disclosed.
 
Facebook is testing the new button with a selected few small and medium-sized merchants in the United States. Once satisfied, it will be available to both mobile and desktop users, who can use their credit cards (registered with Facebook) to purchase goods.
 
Facebook said that it will not pass on any user transaction details to advertisers. Users can also opt to not save any information of the payment transaction on Facebook. Currently, the company will not charge any fees on the transactions done over the network.
 
Earlier, Facebook had tried several options to expand its e-Commerce offerings without much success. The simplicity of the current payment process will boost conversion rate, which is the primary aim of every merchant. We believe that a higher conversion rate will enable Facebook to charge merchants in the long run.
 
Twitter’s acquisition of CardSpring will enable it to offer deals within its tweets, which users can redeem offline later. CardSpring’s e-Commerce platform links card users’ account to merchants, which helps in tracking user card swipes.
 
Once a Twitter user swipes a card, the platform applies the available discount and provide the data to merchants. This data help merchants to know the effectiveness of online promotions on offline sales. It will also help them to offer targeted ads that will drive offline sales.
 
Although Twitter is not expected to launch real-time shopping any time soon, the company is well positioned to offer a service similar to Facebook in the long run. Twitter’s partnership with Starbucks Corp (SBUX-Free Report), American Express (AXP-Free Report) and Amazon.com (AMZN-Free Report) will help it in this regard.
 
Per eMarketer, global business-to-consumer (B2C) e-Commerce sales will increase 20.1% to $1.5 trillion in 2014. This is expected to hit $2.4 trillion by 2017, which presents a significant growth opportunity for both Facebook and Twitter.
 
However, we believe that Facebook will enjoy an upper-hand over Twitter, at least in the near term, due to its massive user base.
 
Currently, both Facebook and Twitter carry a Zacks Rank #4 (Sell).

Today, Zacks is promoting its ''Buy'' stock recommendations. Get #1Stock of the Day pick for free.

About Zacks Equity Research

Zacks Equity Research provides the best of quantitative and qualitative analysis to help investors know what stocks to buy and which to sell for the long-term.

Continuous coverage is provided for a universe of 1,150 publicly traded stocks. Our analysts are organized by industry which gives them keen insights to developments that affect company profits and stock performance. Recommendations and target prices are six-month time horizons.

Zacks "Profit from the Pros" e-mail newsletter provides highlights of the latest analysis from Zacks Equity Research. Subscribe to this free newsletter today.

About Zacks

Zacks.com is a property of Zacks Investment Research, Inc., which was formed in 1978. The later formation of the Zacks Rank, a proprietary stock picking system; continues to outperform the market by nearly a 3 to 1 margin. The best way to unlock the profitable stock recommendations and market insights of Zacks Investment Research is through our free daily email newsletter; Profit from the Pros.  In short, it's your steady flow of Profitable ideas GUARANTEED to be worth your time! Register for your free subscription to Profit from the Pros.
 
Get the full Report on FB - FREE
Get the full Report on TWTR - FREE
Get the full Report on SBUX - FREE
Get the full Report on AXP - FREE
Get the full Report on AMZN - FREE
 
Follow us on Twitter: https://twitter.com/zacksresearch

Join us on Facebook: https://www.facebook.com/home.php#/pages/Zacks-Investment-Research/57553657748?ref=ts

Zacks Investment Research is under common control with affiliated entities (including a broker-dealer and an investment adviser), which may engage in transactions involving the foregoing securities for the clients of such affiliates.
 
Media Contact
Zacks Investment Research
800-767-3771 ext. 9339
support@zacks.com
http://www.zacks.com

 
Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit http://www.zacks.com/performance for information about the performance numbers displayed in this press release.


Read the analyst report on FB

Read the analyst report on TWTR

Read the analyst report on SBUX

Read the analyst report on AXP

Read the analyst report on AMZN


Zacks Investment Research