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The Zacks Analyst Blog Highlights: Kellogg, General Mills, B&G Foods and Mondelez International

Zacks Equity Research
General Finance (GFN) closed at $14.61 in the latest trading session, marking a +1.46% move from the prior day.

For Immediate Release

Chicago, IL – October 20, 2017 – Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include Kellogg Company (NYSE:K – Free Report), General Mills, Inc. (NYSE:GIS – Free Report), B&G Foods, Inc. (NYSE:BGS – Free Report) and Mondelez International, Inc. (Nasdaq:MDLZ – Free Report).

Today, Zacks is promoting its ''Buy'' stock recommendations. Get #1Stock of the Day pick for free.

Here are highlights from Thursday’s Analyst Blog:

Kellogg Introduces New Flavor to Revive Cereal Sales

Kellogg Company(NYSE:K – Free Report) is launching a new flavor of cereal under the Kellogg's Frosted Flakes brand. The latest Kellogg's Chocolate Frosted Flakes has been developed in collaboration with the company’s consumers.

To ensure the latest flavor meets consumer expectations, Kellogg ensured consumer participation in almost every step of the development process of Chocolate Frosted Flakes by “testing how different cocoas interacted with the cereal flake and the milk left at the bottom of the bowl.”

Kellogg’s mainstay U.S. cereal business, which accounts for 40–45% of sales, has been performing poorly since 2012 due to sluggish category growth. Revenues at the U.S. Morning Foods segment, which includes cereals, slipped 6.5% in the first six months of 2017.

Lower demand for cereals due to competitive pressure from other breakfast alternatives, including yogurt, eggs, bread and peanut butter, has been hurting category growth. Moreover, changing consumer preference toward healthier products has hurt sales of Kellogg’s along with that of other food giants like General Mills, Inc. (NYSE:GIS – Free Report), B&G Foods, Inc. (NYSE:BGS – Free Report) and Mondelez International, Inc. (Nasdaq:MDLZ – Free Report).

The latest addition is expected to boost cereal demand to some extent. The company is making aggressive efforts to improve its product line. It is channeling funds toward product and packaging innovation as well as reformulation of many existing products to meet the rapidly changing taste of consumers pertaining to health and wellness.

This apart, Kellogg’s is focused on its restructuring program (Project K) to drive growth and profitability. The program aims to optimize the supply chain, improve productivity and bring a new global focus on categories. The company also started an aggressive zero-based budgeting program in 2015 in its North American business to generate savings in addition to that from Project K.

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About Zacks Equity Research

Zacks Equity Research provides the best of quantitative and qualitative analysis to help investors know what stocks to buy and which to sell for the long-term.

Continuous coverage is provided for a universe of 1,150 publicly traded stocks. Our analysts are organized by industry which gives them keen insights to developments that affect company profits and stock performance. Recommendations and target prices are six-month time horizons.

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General Mills, Inc. (GIS) : Free Stock Analysis Report
 
B&G Foods, Inc. (BGS) : Free Stock Analysis Report
 
Kellogg Company (K) : Free Stock Analysis Report
 
Mondelez International, Inc. (MDLZ) : Free Stock Analysis Report
 
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