Recently, one of the leading real estate and home-related information marketplace companies, Zillow Inc. (Z) introduced the only real estate platform, Agentfolio in Chicago. After Chicago, Agentfolio will be launched in Boston, New York City and other markets.
Agentfolio was formerly known as Buyfolio and was acquired by Zillow in 2012. Agentfolio is known for its unique collaboration and co-shopping platform provided by mobile and Web to efficiently coordinate communication and organization among agents and home buyers involved in home search transactions.
This progressive and robust technology is aimed at making the entire home buying experience more efficient. Through the use of Agentfolio, people associated with online home searches are able to pool resources in a central location. This releases them from the hassles of crowded inboxes and unnoticed mails thus making the home-buy process smooth and competent.
For Zillow Premier Agents, the real estate platform comes for free. The ones who are not subscribed to Zillow's Premier Agent advertising program will have to pay a $25 per month fee to access Agentfolio.
For agents, Agentfolio is beneficial as it allows them to share, organize and discuss listings, local knowledge and expertise with the clients easily. The adeqate information leads to client satisfaction to influence home purchases.
In Chicago, Agentfolio will be launched in MREDpalooza, the largest real estate tech expo in Chicagoland, taking place at the Stephens Convention Center in Rosemont, Ill.
To realize a real estate transaction efficiently, transparency in communication among the related agents and clients is a necessity. Agentfolio caters to this requirement. Thus we expect home buyers and agents to experience efficient home-buying transactions with the introduction of Agentfolio. This is expected to encourage more buyers to access the platform for their needs which in turn will improve top line for Zillow. The long term sales growth for the company is projected at 92.79%.
The sales growth projection comes on the back of Zillow’s incessant product launches and enhancement to existing ones since the beginning of the year. Among such endeavors, the enhancement to its free online portal Agent Hub announced on Mar 21, 2013 is remarkable as it includes features like forwarding rules, agent-branded drip emails and personalized recommendations unlike many other platforms. The updated version of Agent Hub allows real estate agents to search for and deal with all the information and resources regarding Zillow at one place.
Zillow currently carries a Zacks Rank #4 (Sell). Among others in the industry, Angie’s List Inc. (ANGI) and China Distance Education Holdings Limited (DL) carry a Zacks Rank #2 (Buy) while WebMD Health Corp. (WBMD) carries a favorable Zacks Rank #1 (Strong Buy).
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