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Zion & Zion Study Reveals Reasons Why College Students Withdraw from Courses

TEMPE, Ariz., Oct. 2, 2019 /PRNewswire/ -- A new study from the market research team at Zion & Zion, a top-ranked, full-service, national marketing agency, investigated the reasons why college students withdraw from classes. The study found that class type, student interest and grades are key drivers of course withdrawal.

Zion & Zion Research Study - How Do Grades and Class Type Affect Course Withdrawal?

The findings of Zion & Zion's research have implications for the managing and marketing of colleges:

  • 50% of students receiving a poor grade in a boring class say they are likely to drop the course, but only 24% of students getting a good grade in a boring class are likely to do so.
  • 45% of students getting a poor grade in an elective class are likely to drop the course, compared to 25% of students getting a poor grade in a required course.
  • Students with an unknown grade in an interesting or required class are less likely to drop than those with a good grade in a boring class.

The full research report is available here: How Do Grades and Class Type Affect Course Withdrawal?

To better understand the reasons for student class withdrawals, Zion & Zion conducted a nationwide survey of 1,200 college students in two groups: current freshmen and sophomores at four-year colleges and universities, and students in their first year at a two-year community or junior college. Authors of the study are Aric Zion, MS and Thomas Hollmann, MBA, PhD.

About Zion & Zion
Based in Tempe, Ariz., Zion & Zion is a full-service national marketing firm specializing in marketing strategy, advertising, public relations, social media and interactive services. The work of the Zion & Zion team includes local, national and international brands, including Aristocrat Technologies, ARS/Rescue Rooter, Bank 34, Barro's Pizza, BD, Bill & Melinda Gates Foundation, Casino Del Sol, ISM Raceway, Sun Health, University of Dubuque and Walmart. Learn more at www.zionandzion.com, follow @ZIONandZION on Twitter, follow Zion & Zion on LinkedIn, and Like ZIONandZIONAgency on Facebook.

 

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