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China Apple Event

A Chinese journalist reads about Apple's new plastic iPhone on his iPad during a media event held in Beijing, China.

Apple's Mystery Event in Beijing

As a counterattack against Android, Apple designed a less expensive iPhone called the 5C in an effort to boost sales in China and other areas where people don't have as much money to spend on new gadgets as they do in the U.S. and Europe. With more than 700 million subscribers, China Mobile is by far the largest wireless service in the world's most populous country.