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Beautiful China - A Marketing Problem

Tourists visit Tiananmen Square on a hazy day while an electronic screen shows a blue sky and white clouds as part of a propaganda video in Beijing, China.

Beautiful China - A Marketing Problem


Forget all the headlines about eye-watering pollution in Beijing and Shanghai — the Middle Kingdom’s latest tourism slogan invites visitors to “Beautiful China.”

Adorning buses and trains in cities such as London, the international marketing effort has been derided as particularly inept at a time when record-busting smog has drawn attention to the environmental and health costs of China’s unfettered industrialization.

Reporting by the Associated Press.