In a faded West Texas town dotted with vacant buildings and potholed
streets is a sparkling storefront window with a curious display: Behind
the glass glint rows of diamond-studded Rolex watches, awaiting buyers
whose pockets are packed with oil money. The watches reflect the wealth
that has drawn money and men like a magnet to run-down communities that
are fortunate enough to stand atop huge petroleum reserves. Thanks to
hydraulic fracturing, oil towns where the boom days were a distant
memory are getting another chance.