Freshpet uses fresh meat, poultry and vegetables in a pricey,
preservative-free product that requires refrigeration. Sales exceed $100
million. But the jury's still out on whether food
marketed as as “fresh,” “organic” or “natural” helps pets lead longer
Fido and Fluffy don't know it, but their owners want them to eat
better and they're forking over big bucks to make it happen.