LAS VEGAS, NV - JANUARY 11: The Proton Semiconductor Sequencer from Ion Torrent Systems Inc., a new DNA sequencing machine and chip designed to sequence the entire human genome in about eight hours for USD 1,000, is displayed at the Life Technologies Corp. booth at the 2012 International Consumer Electronics Show at the Las Vegas Convention Center January 11, 2012 in Las Vegas, Nevada. The company claims the USD 149,000 machine is beneficial for research and clinical applications as it cuts the current time of about a week and cost of about USD 3,000 to sequence a genome. CES, the world's largest annual consumer technology trade show, runs through January 13 and features more than 3,100 exhibitors showing off their latest products and services to about 140,000 attendees. (Photo by Ethan Miller/Getty Images)

LAS VEGAS, NV - JANUARY 11: A prototype Sony Viao is on display at the Sony booth during the 2012 International Consumer Electronics Show at the Las Vegas Convention Center on January 11, 2012 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 13 and features more than 3,100 exhibitors showing off their latest products and services to about 140,000 attendees. (Photo by Kevork Djansezian/Getty Images)

LAS VEGAS, NV - JANUARY 11: A prototype Sony 55 inch Crystal LED Display is seen at the Sony booth during the 2012 International Consumer Electronics Show at the Las Vegas Convention Center on January 11, 2012 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 13 and features more than 3,100 exhibitors showing off their latest products and services to about 140,000 attendees. (Photo by Kevork Djansezian/Getty Images)

LAS VEGAS, NV - JANUARY 11: Samsung OLED televisons are on display the 2012 International Consumer Electronics Show at the Las Vegas Convention Center on January 11, 2012 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 13 and features more than 3,100 exhibitors showing off their latest products and services to about 140,000 attendees. (Photo by Kevork Djansezian/Getty Images)

LAS VEGAS, NV - JANUARY 11: Attendees pose by the CES sign outside the 2012 International Consumer Electronics Show at the Las Vegas Convention Center January 11, 2012 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 13 and features more than 3,100 exhibitors showing off their latest products and services to about 140,000 attendees. (Photo by Bruce Bennett/Getty Images)

LAS VEGAS, NV - JANUARY 11: Kia Motors displayed their Naimo concept car at the 2012 International Consumer Electronics Show at the Las Vegas Convention Center January 11, 2012 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 13 and features more than 3,100 exhibitors showing off their latest products and services to about 140,000 attendees. (Photo by Bruce Bennett/Getty Images)

LAS VEGAS, NV - JANUARY 12: Vice President of Global Content Partnerships at YouTube Robert Kyncl speaks during the Entertainment Matters keynote address at the 2012 International Consumer Electronics Show at the Las Vegas Hotel & Casino January 12, 2012 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 13 and features more than 3,100 exhibitors showing off their latest products and services to about 140,000 attendees. (Photo by Ethan Miller/Getty Images)