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Officially Toyota does not recognize the irony of a company that sells 9 million new cars a year around the world, including its fair share of leather-lined opulence barges, suggesting that what the planet needs now is vehicles built from environmental guilt.

Toyota's no frills 'anti-excess' concept car

The world's largest automaker worries the world has too many cars. That's the only conclusion to draw from the latest concept car unveiled today by Toyota in Paris. Dubbed the ME.WE, and designed in a partnership with French architect/inventor Jean-Marie Massaud, Toyota calls the car an "anti-excess vehicle," designed to tread lightly on the environment with every touch of its electric-powered wheels. Toyota says the ME.WE suggests the future of transportation, which may make the present seem like a gilded age.