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Trends in Spa Getaways

Ashley Cothran, with Travaasa Experiential Resorts, in Austin, Texas and Hana, Maui, Hawaii, pedaling a Fender Blender cycle during the International Spa Association event in New York. It's a stationary bicycle that powers a juicer attached at the handlebars.

Trends in Spa Getaways


The farm-to-table movement has become farm to facial for some in the spa industry, with more locations offering fresh herbs and flowers from their own gardens for treatments. And guys are being treated to pampering tweaked just for them as the number of men turning up at spas increases, according to a new survey by PricewaterhouseCoopers for the International Spa Association.

Overall, the industry has made gains in revenue, visits and locations, according to the survey, released at the spa group's trade show.