Now that's a publicity stunt. In recent a day-long event, Nissan hosted
Olympic gold medallist Usain Bolt--the company's new "Director of Excitement"--at its offices in Yokohama, Japan, where the sprinter unveiled a
custom-edition of the $100,000 GT-R, with interior bits coated in real
gold. Nissan says that GT-R will be auctioned for Bolt's charity
foundation, but that it will also build a special 545-hp GT-R for Bolt's
personal use, customized based on his own reaction times.