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ZOZO, Inc. (3092.T)

Tokyo - Tokyo Delayed Price. Currency in JPY
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3,395.00-75.00 (-2.16%)
At close: 3:15PM JST
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  • Reuters

    How do I look? SoftBank's Zozo offers tech specs to help buyers get skin tone right

    Japanese online fashion retailer Zozo Inc on Friday launched skin tone measuring glasses for ordering cosmetics online, making its latest fashion tech offering as it expands beyond apparel. "Zozoglass", a pair of spectacles covered with colour swatches and markers, detects skin tone when scanned with a smartphone for tailored cosmetics recommendations on Zozotown, Japan's biggest online fashion site. "Traditionally in Japan you'd go to a large department store, you go to the counter and then you actually try stuff on," Zozo's Chief Operating Officer Masahiro Ito said in an interview.

  • Japan's Zozo says new body-measuring suit overcomes flaws of original
    Reuters

    Japan's Zozo says new body-measuring suit overcomes flaws of original

    Japanese online fashion retailer Zozo Inc <3092.T> says the successor to its "Zozosuit" body-measuring suit has solved the flaws that sank its earlier version. The original polka-dot bodysuit, which when scanned with a smartphone allowed users to upload their measurements and order custom-made clothes, received massive interest from the fashion industry but failed to drive sales amid complaints of poor sizing. Zozo's engineers had reworked their algorithms and increased the number of measuring markers to 20,000 from 400 previously for the "Zozosuit 2", Chief Operating Officer Masahiro Ito said in an interview.

  • Fashion site unveils new and improved 'Zozosuit 2'
    Reuters

    Fashion site unveils new and improved 'Zozosuit 2'

    Online fashion retailer Zozo Inc <3092.T> on Thursday unveiled a successor to its "Zozosuit" body-measuring suit, one of a string of failed projects ahead of the exit of founder Yusaku Maezawa, promising greater accuracy through design and software changes. The fashion retailer said it is looking for partners and hopes to offer the suit within a year. Accurate and easy-to-use body measuring technology has become a holy grail for online fashion retailers trying to reduce returns.