|Day's Range||36.03 - 36.03|
Jul.19 -- Taiwan Semiconductor Manufacturing Co.projected current-quarter revenue ahead of estimates, as the Apple Inc. supplier shrugs off a smartphone slump and U.S. sanctions on Huawei Technologies Co. to ride demand for cutting-edge chips. Bloomberg's Selina Wang has the story.
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In just a few weeks Apple's new iOS 13, the thirteenth major iteration of itspopular iPhone software, will be out — along with new iPhones and a new iPadversion, the aptly named iPadOS
Russian lawmakers want to make it a legal requirement for all smartphones, computers and smart TV sets sold in Russia to come pre-installed with certain Russian software in a bid to support domestic software producers, according to a draft bill. Russia's cell-phone market is dominated by Apple, Samsung and Huawei products. The bill also proposes fining companies that sell devices without pre-installed Russian software from 50,000 to 200,000 roubles ($790-3,170) starting from January 2021.
Cash App is free to download, and its core functions free to use. So how does this app, which has been downloaded more often than Venmo, make money?
(Bloomberg) -- Netflix Inc.’s biggest earnings surprise in years sent the shares plummeting the day after results were released, leaving analysts and investors wondering why they were caught so off guard.When some companies know that their quarterly results are going to fall short of forecasts, they put out a pre-announcement or update their guidance. But not Netflix.Instead, the company dropped a bombshell with no warning: Its customer growth was roughly half what it projected, and Netflix actually lost U.S. subscribers during the period. That hasn’t happened since 2011, when the company made a disastrous attempt to split up its streaming and DVD-by-mail operations.The fallout on Thursday included the worst stock rout in three years, with the stock declining 10% to erase about $16 billion in market value. Shares in the company are extending declines as the stock fell 0.6% in pre-market trading Friday.“You would think Netflix would want to update guidance or give a pre-annoucement, as I’m sure they definitely knew about this for a while,” said Nick Licouris, an investment adviser at Gerber Kawasaki. “But they probably didn’t want to do it because they were going to take a hit at that time or during earnings -- especially since subscriber numbers are the No. 1 thing analysts look at -- and in earnings you can spin it better than a stand-alone announcement.”Not Necessary?Another reason not to issue a warning: The company met most of Wall Street’s financial estimates, such as sales and profit. It was only the subscriber numbers that really came up short.“Revenue was very close to guidance and profits were actually above, so I’d guess they didn’t think it was necessary to pre-announce a weak sub number when other financial metrics were fine,” said Andy Hargreaves, an analyst at KeyBanc Capital Markets Inc.There’s also been a broader shift away from giving earnings warnings, said Huber Research Partners founder Craig Huber.“I have noticed companies in media and internet that I follow do not seem to pre-announce pending negative results with the same regularity as years ago,” he said.Netflix, based in Los Gatos, California, didn’t have an immediate comment.The streaming giant’s tight-lipped culture extends beyond earnings. Unlike traditional media companies, it’s very selective about the viewer information it provides. Third parties try to fill the gaps by providing their own data on Netflix’s audience, but that can prove to be unreliable.Third-Party ServicesThose kinds of data services failed to predict the latest shortfall, Wolfe Research analyst Marci Ryvicker said in a note.“For several days,” she said, “investors told us ‘such-and-such data service suggests domestic adds will come in line; while international might be somewhat soft.’ Wrong. I mean -- right in the sense that international was soft but totally wrong on the domestic subs part.”Netflix remains the dominant paid video streaming service, with its sights set on international expansion to counter slowing growth at home. But rising competition abroad -- such as a U.K. streaming venture announced Friday between ITV Plc and the BBC -- could challenge that growth as well.Netflix also delivers its earnings in an idiosyncratic way. Instead of doing a traditional Q&A conference call, the company releases an “earnings interview” on YouTube with a single analyst. It also issues its reports on its website, not through the paid services that many companies use to disseminate information.Though this week’s stock rout was especially severe, it’s common for Netflix’s earnings to spark a huge share move. The average change on the day after quarterly reports is almost 13%, according to data compiled by Bloomberg. Compare that with Apple Inc., where it’s 4.4%. Or Microsoft Corp., where it’s 4.1%.There’s another explanation for the huge swings in Netflix’s stock: overreaction. That was the message from Chief Executive Officer Reed Hastings this week. It’s easy to “overinterpret” subscriber figures, he said.“Sometimes we are forecast high, sometimes we forecast low,” he said. “We’re just executing forward and trying to do the best forecast we can.”(Adds Friday share move in fourth paragraph, further commentary in 14th paragraph.)\--With assistance from Morwenna Coniam.To contact the reporters on this story: Kamaron Leach in New York at email@example.com;Lucas Shaw in Los Angeles at firstname.lastname@example.orgTo contact the editors responsible for this story: Nick Turner at email@example.com, Rob GolumFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.
Tributes to the Japanese animation studio ravaged in a suspected arson attack lit up social media on Friday, with world leaders and Apple Inc's chief executive offering condolences to the families of the 33 people who were killed. The man suspected of torching the studio of Kyoto Animation, which resulted in Japan's worst mass killing in two decades, did so because he believed the company had plagiarized his novel, media said on Friday. "Canadians send our deepest condolences to the families of those killed in the arson attack in Kyoto that has taken so many innocent lives," Prime Minister Justin Trudeau said on Twitter.
(Bloomberg) -- Sure, I like privacy in the abstract. But I’m applying for an apartment in New York City, and I just sent out my only slightly redacted W-2, credit history and screenshots of my bank account to several people just because they said they’re real estate brokers.So I cannot judge the thousands of Americans who sent in a picture of themselves to a Russian-made smartphone application that they hadn’t heard of the day before. FaceApp is a viral app that allows people to create startlingly realistic images of themselves as seniors or as children. And this week, it incited a panic as reports emerged that people using the app were sending their images to a little-known Russian company for doctoring.The scandal is not surprising. Whether it’s a hip thing like FaceApp (literally all it does is age you)—or the age-old torture of applying for an urban apartment—it doesn’t take much to get any of us to hand over our data.I have no idea whether people should be wary of FaceApp in particular. Security researchers have found no evidence that it sucks up all your photos or does anything similarly nefarious. The company said it deletes most images within 48 hours and that it will remove user data upon request.The fact that it’s Russian isn’t enough to discredit it. But Democratic Senate Minority Leader Chuck Schumer has called for an FBI investigation. And if we were living in a movie, the all-powerful facial recognition machine that brings humanity to its knees would certainly be built on the back of viral human vanity.It’s interesting to look at the FaceApp panic in the context of the broader privacy conversation around Silicon Valley’s tech giants. At Facebook Inc., the company has argued that its size is part of the reason it’s able to safeguard user data better than smaller, less controllable competitors. And compared to any random app, I’m sure Facebook is fairly responsible. (Listen to this podcast for a compelling argument that the whole Cambridge Analytica scandal might have been kind of overblown.)Facebook’s opponents argue that by breaking it up, its various pieces and their competitors would be forced to compete by offering superior privacy protections. But with so many people so willing to trade their data for convenience (or a discount, or an apartment, or a face filter), the invisible hand of the market probably won’t protect us from tech overreach.The most obvious answer is privacy regulation. This is why we elect leaders to create a regulatory state to watch out for us. I’m not particularly interested in investigating the factory farm that pumps out the eggs that I buy. That’s why I rely on the Food and Drug Administration to keep an eye on things.But in the absence of strong government oversight in the internet world, we’ve had to rely on app stores and other log-in tools to protect us. That has some mixed results. And it means the gatekeepers—Apple Inc., Google and Facebook, in particular—know a ton about us.I’m sure some privacy-minded people will object to this sort of defeatism. Yes, people can take some responsibility for their privacy. As in, maybe do some background googling before downloading an app from a company that you’ve never heard of? But more likely, people will just embrace the post-privacy dystopia. If regulators won’t police the most obvious targets, Apple, Google and Facebook (which has even called for regulations!), I guess the Russians can enjoy looking at our smiling, naïve faces.This article also ran in Bloomberg Technology’s Fully Charged newsletter. Sign up here.And here’s what you need to know in global technology newsWeWork's CEO reaps cash riches without IPO. Adam Neumann has sold $700 million through sales and loans, the Wall Street Journal reports.Trade wars aren't all bad. The markets seem to think that South Korean chipmakers stand to benefit.Grindr struggles under new management. The president of the gay dating app once said "holy matrimony" should be between a man and a woman. BuzzFeed dug into the company's challenges.Worried about making enough money? Getting that dream job? Take a moment to try the Bloomberg Work Wise career calculator and learn how your salary stacks up, and how much your dream job might pay.To contact the author of this story: Eric Newcomer in New York at firstname.lastname@example.orgTo contact the editor responsible for this story: Anne VanderMey at email@example.comFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.
Netflix lost U.S. subscribers for the first time last quarter, suggesting that its most recent price increase was a tipping point for some subscribers. Apple, which hasn't yet announced pricing for TV+, is likely facing a similar calculus ahead of its fall 2019 launch.
The Israeli company whose spyware hacked WhatsApp has told buyers its technology can surreptitiously scrape all of an individual’s data from the servers of Apple, Google, Facebook, Amazon and Microsoft, ...
, exploring the company’s dual role as both a retailer and a host to rival third-party merchants, and looking into “how the use of accumulated marketplace seller data by Amazon as a retailer affects competition”. The Dane has built a fearsome reputation during her five-year term as a tough enforcer of competition law, fining Google more than €8bn and forcing Apple to pay €14bn in back taxes. US president Donald Trump has accused Ms Vestager of hating the US, “perhaps worse than any person I’ve ever met.
FaceApp has gone viral again with a feature that makes users look elderly, but experts say it may pose security concerns.
Stocks started Thursday in the red due in large part to a weak earnings report from Netflix (NASDAQ:NFLX). Shares of the streaming media giant plunged nearly 11% on volume that was more than quadruple the daily average. This after the company said it added just 2.83 million subscribers in the second quarter, well below expectations of 4.8 million.Source: Shutterstock Netflix investors are fretting that Dow component Walt Disney (NYSE:DIS) will pilfer market share from Netflix as that company ramps up its own stream offerings. Interestingly, shares of Disney fell 0.67% today.Even with those trouble spots, the Nasdaq Composite, of which Netflix is a member, gained 0.27% while the S&P 500 added 0.36%. The Dow Jones Industrial Average rose 0.01%.InvestorPlace - Stock Market News, Stock Advice & Trading Tips * 7 Stocks Top Investors Are Buying Now Before getting into what happened today, I'll take this opportunity to remind readers that Microsoft (NASDAQ:MSFT) reports after the bell Thursday. The Dow component, up 0.11% today, is expected to post adjusted earnings per share of $1.21 on revenue of $32.8 billion. Microsoft's report will go a long way in determining the fate of markets on Friday. Big Blue: IBM SurgesShares of International Business Machines (NYSE:IBM) surged 4.59% on more than triple the daily average after the Dow component posted second-quarter net income of $2.5 billion, or $2.81 a share, up from $2.4 billion, or $2.61 a share, last year. Revenue fell to $19.16 billion from $20 billion. Analysts expected IBM to earn $3.08 a share on revenue of $19.17 billion.While revenue dipped and missed expectations, IBM was able to rally thanks to its cloud computing revenue. Revenue for the quarter was $5.65 billion, beating analysts' expectations calling for $5.55 billion.IBM said it still expects to earn at least $13.90 per share this year. Charge ThisShares of American Express (NYSE:AXP) gained 1.03%, good for the second-best performance in the Dow after IBM. The credit card giant ascended to another record high ahead of its earnings report, due out Friday before the opening bell.The company is expected to report second-quarter earnings of $2.05 per share on revenue of $2.94 billion. Shares of American Express are up nearly 36% year-to-date, making the stock one of the Dow's best performers and one of the best-performing names among large-cap financial services names.With that came some unusual put buying in stock today, indicating some traders are bracing for a post-earnings decline or, at the very least, are hedging long stock positions in AXP. Dialing Up 5GApple (NASDAQ:AAPL) rose 1.14% on some encouraging analyst chatter regarding the company's position in the 5G race."Apple's near-term iPhone problem is mix," said Raymond James analyst Chris Caso in a note. "Apple is selling a much larger mix of legacy iPhones than in the past. The reason, in our view, is twofold: higher prices for flagship phones, coupled with the fact that there's virtually nothing a user can do with an iPhone XS that they can't do with a 6s … think the higher bandwidth and improved connectivity of 5G will provide a more compelling upgrade."Caso upgraded Apple to "outperform" with a $250 price target. Dow Jones Bottom LineWith market participants focusing on earnings, at least for now, some are wondering what the fate of a Federal Reserve rate cut will be. Between better-than-expected earnings and some strong economic data, the Fed may not feel the need to cut borrowing costs this month or anytime soon.On Thursday, the Philadelphia Federal Reserve said its regional manufacturing survey registered at 21.8 in June, the best reading this year, and well above estimates calling for a reading of 5. The Fed is, in its own words, data dependent, and the better the data, the less likely a rate cut becomes.Todd Shriber does not own any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Stocks Top Investors Are Buying Now * The 10 Best Cryptocurrencies to Keep on Your Radar * 7 Marijuana Penny Stocks That Could Triple (But You Won't Make Money) The post Dow Jones Today: An Impressive Comeback appeared first on InvestorPlace.
iHeartMedia (IHRT), the 1 audio media company in the US, has emerged from bankruptcy and its ownership is now available to the public on the NASDAQ exchange. The debt owners have taken over the firm in a restructuring plan that wiped more than $10 billion in debt off the books.
Apple received a fresh buy rating on Thursday based on prospects for a major iPhone upgrade cycle associated with 5G wireless. IPhone chip supplier Skyworks also earned a stock upgrade.
(Bloomberg) -- Netflix Inc. shocked investors by reporting a drop in U.S. customers and much slower growth overseas, raising fears that the streaming giant is losing momentum just as competitors prepare to pounce.The shares plunged 10% to $325.21 at the close in New York, the worst one-day drop in three years, after the company reported a loss of 130,000 customers in the U.S. Netflix blamed higher prices and a weak slate of TV shows. It signed up 2.8 million subscribers internationally in the period, roughly half what the company predicted.“Netflix has a difficult road ahead, with looming competition and the removal of popular content,” said EMarketer Inc. analyst Eric Haggstrom. But a stronger lineup of new shows in the current quarter could help attract former subscribers, he said.The quarter represents the biggest black eye for Netflix since 2011, when the company split its DVD-by-mail business from its streaming business. That move raised prices for its customers, and resulted in the loss of more than 800,000 subscribers in the U.S. The company had planned to call the DVD service Qwikster, but it backpedaled on the plan after investors and customers scoffed at the idea.Netflix said the miss is a one-time blip rather than a long-term problem. The second quarter has typically been its weakest time of year: The company missed its forecast during the period in three of the past four years.Netflix looks to add 7 million subscribers in the current quarter, thanks in part to the return of top shows “Stranger Things” and “Orange Is the New Black.”“Our position is excellent,” Chief Executive Officer Reed Hastings said during a videoconference call Wednesday. “We’re building amazing capacity for content. Our product has never been in better shape.”Several analysts agreed that the second-quarter disappointment should be only a temporary hiccup for Netflix. Investors should “aggressively buy the stock” on weakness, especially below $325 a share, Loop Capital said.Heavy SpendingFor now, the second-quarter shortfall is renewing investor concern about the company’s heavy program spending and low profitability. Netflix shelled out more than $3 billion on programming in the quarter and another $600 million to market its shows. The company spent $594 million more than it took in and will need to raise money to fund programming.Investors had been forgiving about the spending and the debt -- so long as customers grew at record rates. But the loss of subscribers in the U.S. was the first since the Qwikster debacle, and it suggests Netflix may be running into price resistance or the limits of the addressable domestic market. The company has forecast it can reach as much as 90 million customers in the U.S., compared with 60.1 million currently.Overseas SlowdownInternational results flagged too, with the company missing its own forecast of 4.7 million new subscribers. Europe, Latin America and Asia have been the primary drivers of Netflix’s customer acquisition in recent years, and growth must be sustained if the company is to justify its high valuation.Netflix is introducing a cheaper, mobile-only package in India to attract customers in a big market with price-sensitive customers.Analysts expect the company to have a blockbuster second half because of a heavy release schedule that includes a new season of “The Crown” and movies by directors Martin Scorsese and Michael Bay. Even after the slowdown last quarter, Netflix still thinks it can have its best year of customer growth in 2019.But competition is coming. Walt Disney Co. and Apple Inc. plan to introduce streaming services this year, while offerings from Comcast Corp. and AT&T Inc. arrive in 2020. Those services may not steal users from Netflix, but they will make future growth harder, according to Michael Pachter, an analyst with Wedbush Securities.Just a Preview?“We saw a preview of next year with this quarter,” Pachter said in an interview with Bloomberg Television. “Next year, they’ll have a couple quarters where they’ll lose subscribers.”Another challenge: Competitors are taking back rights to programs that have been popular on Netflix, including “Friends” and “The Office,” to use for their own services. That will force Netflix to rely even more on its original productions.Those efforts have largely been successful. Its shows just earned 117 nominations for the 2019 Emmy awards. But reruns of old shows still constitute the majority of viewing.The slowdown in users overshadowed the company’s quarterly financial results. Earnings for the second quarter fell to 60 cents a share, but beat analysts’ estimates of 56 cents. Sales grew 26% to $4.92 billion, compared with projections of $4.93 billion.The stock had been up 35% for the year at the close of regular trading, nearly double the gain of the S&P 500. The decline spread to related stocks such as Roku Inc., which makes set-top boxes that deliver the streaming service. Its shares fell as much as 2.5%, but closed little changed.(Updates with closing prices)To contact the reporter on this story: Lucas Shaw in Los Angeles at firstname.lastname@example.orgTo contact the editors responsible for this story: Nick Turner at email@example.com, Rob GolumFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P.
Hardware becoming software is one of the key trends of this decade. As Apple (NASDAQ:AAPL) prepares to refresh its product line for the fall of 2019, it is selling its software as a lifestyle.Source: Shutterstock The key product launch investors need to consider is the Apple Card, the company's entry into finance.While Facebook (NASDAQ:FB) wants to create its own money and replace the current Visa (NYSE:V)-dominated payment infrastructure with something cheaper, Apple Card is a gloss on MasterCard (NYSE:MA), with personal finance delivered through an app and integration with existing wireless payment technology.InvestorPlace - Stock Market News, Stock Advice & Trading TipsApple is also throwing money at original content, hoping to overwhelm Spotify (NASDAQ:SPOT) in podcasts and Netflix (NASDAQ:NFLX) in streaming entertainment. * 7 Stocks Top Investors Are Buying Now Apple's strategy is coming into focus. It's a lifestyle and an indenture. It's a walled garden where, in exchange for promises of privacy, Apple controls everything you have, including your cash flow. The Biggest iOS LaunchApple's biggest product launch is now going through its final beta test, iOS 12.4 beta 7. Its successor, iOS 13, was announced at the June Worldwide Developer's Conference.The key new feature supported by 12.4 is the Apple Card, on which Goldman Sachs (NYSE:GS) estimates it has spent nearly $275 million, transforming itself from an investment bank into a consumer bank. The card itself is designed around the app, with daily cash rewards and full integration with the Apple Wallet to track spending.The card is thus meant to change behavior, which now favors physical debit cards for most transactions. The potential bonanza here is enormous. People who pay off their cards spend an average of $1,154 with them each month, and the average user carries $6,354 of credit card debt. Goldman expects to offer $1,000 in credit to those with credit scores as low as 600, and charge Apple Card customers interest rates of 13%-24% on balances. Apple's Ho-Hum HardwareWith the next iPhone already being called a clunker, Apple has to extract more from software and services to maintain last year's 15% growth rate, with 22% of revenue hitting the net income line.The iPhone 11 design itself looks like a greatest hits album from previous iterations. Its main improvement is a bigger battery. The same is true for the latest MacBook, which only received minor tweaks on existing designs.But the hardware is the center of a software ecosystem that brings Apple profit from every corner of a customer's life. Software and services are more profitable than hardware.This extends to the Apple Watch. Given how many stores had the watch at clearance prices this month, including the Apple Watch 4, an Apple Watch 5 can't be far off. But the hardware isn't likely to change much. It will just be capable of running more software, especially health software. Health will follow cash into the Apple profit column.Critics worry the emphasis on service revenue will compromise the user experience. But people who believe in Apple tend to go all-in. The most important point about the iPhone's market share is its stability. They have half of the U.S. market and over one-fifth of the global market. The Bottom LineAn Android is a phone, a utility that offers unlimited choice. An iPhone is a lover, seducing and then demanding increasing loyalty.Once you're in the Apple ecosystem, the company wants to make it a lifestyle, handling your money, your entertainment, even your health.That's CEO Tim Cook's bet, that Apple products can be more than phones or watches or PCs, but a lifestyle for those seduced by its design and brand promise.Dana Blankenhorn is a financial and technology journalist. He is the author of a new environmental story, Bridget O'Flynn and the Bear, available now at the Amazon Kindle store. Write him at firstname.lastname@example.org or follow him on Twitter at @danablankenhorn. As of this writing he owned shares in AAPL. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Stocks Top Investors Are Buying Now * The 10 Best Cryptocurrencies to Keep on Your Radar * 7 Marijuana Penny Stocks That Could Triple (But You Won't Make Money) The post AAPL Stock: Apple Software Becomes Lifestyle appeared first on InvestorPlace.
Should you take a bite of Apple in 2019? In 2020? (And on what day of the week?) Or is Wall Street making this decision a lot more complicated than it needs to be?
Semiconductor chips are amongst the most ubiquitous of items around the globe. Chips are found in every electronic gadget from your phone to your tablets and laptops to televisions and your car or Uber (NYSE:UBER) vehicles. Needless to say, semiconductors are a big market.Source: Shutterstock But it is a market which has many major and minor companies that start from mining operations for raw materials to foundries for the building blocks of chips to various chips themselves. And it continues to the companies that take the chips to build and sell or use the chips in their products and services. This means semiconductor ETFs are an ideal way to play the sector.For investors, there are many, many themes and market strategies for the chips market which can be both bearish and bullish for any given time period. This just increases the need for semiconductor ETFs.InvestorPlace - Stock Market News, Stock Advice & Trading Tips * 3 Food Stocks to Buy for Fast and Big Profits Right now, chips are being touted as part of major market developments. It starts with the 5G wireless buildout and rollout. From the data centers to communications networks and all the way through to antennas and devices -- 5G is upping demand for all sorts of chips and related semiconductor materials.Then we have the rapidly developing market for artificial intelligence (AI) and augmented reality (AR) that have great promise for many areas from healthcare to education and manufacturing and even marketing.And new devices keep coming from all corners of the globe from Apple (NASDAQ:AAPL) -even if they don't do any of the heavy lifting in engineering their branded products. And the list goes further including my favorite Samsung electronics (which I have in my Niche Investments section of my model portfolios in Profitable Investing.)And from the gaming to the ever-hyped cryptocurrency mining operations -- graphics processing units (GPUs) remain highly in demand bringing another wave of chips in demand as well.Chips have been on a good run in the stock market. For over the past trailing five years, the industry leaders as tracked by the MVIS U.S. Listed Semiconductor Index have generated a return of 154.69% compared to the S&P 500 Index's return of 69.43%. Chips vs StocksSo, chips are a bigger business than the rest of the broader stock market. This should get your attention and peak your interest in semiconductor ETFs.But at the moment, trade tensions are weighing on many of the leading companies doing the heavy lifting in semiconductors and chips. U.S.-China tensions and trade restrictions on components and products are causing sales headaches beyond just those two nations. And a major trade problem between South Korea and Japan is directly impacting semiconductor material sourcing.That said, if you want to cash in on the ongoing market, stay with the U.S.-centric ETF market. This means that there are two semiconductor ETFs to focus upon. Two U.S. Semiconductor ETFs to BuyThe first is the iShares Semiconductor ETF (NASDAQ:SOXX). It tracks the PHLX Semiconductor Sector Index and does a pretty good job of it with a return over the past five years of 154.06%, compared to the SOX Index return of 160.82%.Some of the variance comes from the expense ratio of 0.47% which is a bit high in my book for such an index-tracking ETF.The second ETF is the VanEck Vectors Semiconductor ETF (NYSEARCA:SMH). This ETF tracks the MVIS US Listed Semiconductor Index. Not surprisingly, the SMH ETF closer tracks its index with the five-year return running at 148.10% compared to the underlying index return of 147.38%.This closer return result is perhaps also due to the underlying cheaper expense ratio of 0.35%. An Alternative Semiconductor ETFInstead of focusing solely on semiconductor ETFs -- another alternative would be to focus on the broader information technology companies. This would provide exposure to semiconductor-related companies as well as software, services and related hardware -- all of which depend on semiconductors in some capacity. This is my approach as I recommend the Vanguard Information Technology ETF (NYSEARCA:VGT).The return of the Vanguard ETF for the past five years has been 139.61%. And 16.42% of the fund is allocated toward semiconductors. It has a geographic allocation of 96.89% to U.S. companies with minor weightings to Ireland where U.S. companies domicile for tax purposes as well as to Israel.The Vanguard ETF actually out-returns the underlying MSCI Index over the trailing five years and runs quite lean with an expense ratio of a mere 0.10%.Now that I've presented my way to invest in the semiconductor technology space with ETF's, perhaps you might like to see more of my market research and recommendations for further safer growth and bigger reliable income. For more, look at my Profitable Investing. Click here to learn more: https://profitableinvesting.investorplace.com/ * 7 Stocks Top Investors Are Buying Now In addition, if you find yourself in San Francisco on August 15 through 17 - please join me at the MoneyShow where I'll be presenting my economic and market analysis and my latest investment themes and recommendations. For more information, click here: https://www.moneyshow.com/Neil George is the editor of Profitable Investing and does not have any holdings in the securities mentioned above More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 7 Stocks Top Investors Are Buying Now * The 10 Best Cryptocurrencies to Keep on Your Radar * 7 Marijuana Penny Stocks That Could Triple (But You Won't Make Money) The post 2 Semiconductor ETFs to Buy to Play the Chip Sector appeared first on InvestorPlace.