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NEW YORK, March 5, 2019 /PRNewswire/ -- sbe, a leading international hospitality group that develops, manages and operates award-winning global hospitality brands, announced at the Berlin Hospitality Conference, the launch of its new luxury global brand, The House of Originals in partnership with Accor. The House of Originals is a luxury collection of properties from sbe featuring a bold spirit that challenges and inspires.
PARIS, Feb. 21, 2019 /PRNewswire/ -- Accor announces today a disruptive and dramatic shift of its loyalty program into a fully integrated global platform integrating rewards, services, and experiences across our entire ecosystem to bring value everyday life whether you work, live or play. This new lifestyle loyalty program will recognize, understand, cherish, communicate with and reward guests like never before giving access to "ALL of Accor". It will open doors across a unique and iconic portfolio of over 30 hotel brands as well as an unrivalled collection of bars, restaurants, nightclubs and "money can't buy" experiences.
SINGAPORE, Jan. 22, 2019 /PRNewswire/ -- Le Club AccorHotels welcomes Banyan Tree Hotels & Resorts' branded properties into its loyalty program worldwide. To celebrate the launch, members can enjoy four times the Rewards Points for stays at Banyan Tree, Angsana and Cassia properties worldwide during the offer period when they book by 24 February 2019 for stays until 14 April 2019. AccorHotels and Banyan Tree announced a strategic long-term partnership in December 2016 whereby both groups will collaborate to develop and manage Banyan Tree-branded hotels around the world.
Through the series, AccorHotels aims to inspire premium audiences and affluent travelers through the exquisite content to go and discover new destinations. "AccorHotels is a long-standing partner of CNN's, and we are delighted to build on this relationship through this cinematic journey with Great Big Story," said Sunita Rajan, SVP, APAC, CNN International Commercial.
For over a year, AccorHotels has been using Tinyclues for its relationship marketing campaigns in France. Thanks to this campaign intelligence solution, AccorHotels is improving both the targeting of its B2C communications and customer experience while simultaneously increasing marketing campaign efficiency. AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,500 hotels, resorts and residences across 100 different countries.
NEW YORK, Sept. 25, 2018 /PRNewswire/ -- Infor, a leading provider of industry-specific cloud applications, today announced that its revenue management solution dedicated to the hospitality industry, Infor EzRMS, has been deployed by AccorHotels in France. This is part of a global project and aims to replace the existing solution that will disappear soon and that had been installed in nearly 150 Accor sites in France. EzRMS is currently in place in 212 hotels in France, throughout the territory, allowing each of these establishments to benefit from a better visibility on the customer demand when it comes to room booking, and then to adjust their forecasts based on a dynamic approach and self-learning algorithms.