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Friton, a longtime Nike veteran, is an athletic footwear designer by trade, but a real creative at heart, something that’s immediately obvious upon entering his studio in Southeast Portland. Friton got his start working in Bowerman’s design lab in Eugene during Nike’s early days.
Once seen as the trendy challenger to the athleticwear giants, Under Armour now risks losing ground to not only Nike and Adidas, but also new brands that are gaining prominence, according to Deutsche Bank Paul Trussell, who downgraded shares of the sporting-goods company to Sell on Tuesday. Trussell thinks Under Armour shares are worth $17, 16% below current levels.
Skechers (SKX) is covered by 12 Wall Street analysts who jointly rate the company as a 2 on a scale of 1 ("strong buy") to 5 ("sell").