ADDYY - adidas AG

Other OTC - Other OTC Delayed Price. Currency in USD
150.88
-1.62 (-1.06%)
At close: 3:58PM EDT
Stock chart is not supported by your current browser
Previous Close152.50
Open151.40
Bid0.00 x 0
Ask0.00 x 0
Day's Range150.57 - 151.68
52 Week Range101.48 - 153.64
Volume20,344
Avg. Volume33,401
Market Cap59.142B
Beta (3Y Monthly)0.64
PE Ratio (TTM)33.88
EPS (TTM)4.45
Earnings DateN/A
Forward Dividend & Yield1.88 (1.23%)
Ex-Dividend Date2019-05-10
1y Target Est131.05
Trade prices are not sourced from all markets
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They also dominate on the running front, and have aggressively pivoted into the lifestyle world to be the number one player in athleisure, too.Broadly speaking, there's no reason to believe that Nike won't stop being the top dog any time soon. The company is doing everything right at the current moment. They continue to sign the world's top athletes. They are investing in technology, pivoting to direct channels, and expanding the women's business.All in all, Nike will remain king in the athletic apparel industry for the foreseeable future. So long as that remains true, NKE stock will move higher with the rising athleisure trend. Foot Locker (FL)Source: Shutterstock As goes Nike, so goes Foot Locker (NYSE:FL).For all intents and purposes, Foot Locker stores are basically just Nike stores. Sure, Foot Locker sells product from all the major athletic apparel players, but about 70% of Foot Locker's merchandise comes from Nike. Thus, when Nike is on fire, that simultaneously means Foot Locker is on fire.Right now, Nike is on fire. Given the company's secular demand tailwinds and strong innovation pipeline, Nike projects to remain on fire for the foreseeable future. That means Foot Locker likewise projects to remain on fire for the foreseeable future, too. * 10 Names That Are Screaming Stocks to Buy Meanwhile, there seems to be some stabilization in the marketplace between direct and wholesale retail channels, and that stabilization should provide a lift to Foot Locker's numbers. Broadly, then, all the trends are moving in FL's favor, and that should lead to a FL stock rally. Adidas (ADDYY)Source: Shutterstock Before Nike pivoted into the lifestyle market, Adidas (OTCMKTS:ADDYY) did it, and they did it very well.Adidas leveraged lifestyle celebrity endorsements from celebrities such as Kanye West to grow brand awareness and boost brand equity outside of the core athletic apparel demographic. They also aggressively innovated and launched a plethora of stylish athleisure footwear products tailored to the casual consumer.These moves worked. Revenue growth at Adidas accelerated higher, and Adidas gained market share. This trend is far from over. Adidas continues to pivot into and grow share on the lifestyle side of this market. As they do, sales and profit growth remain impressively positive, and this growth track continues to lead to big gains in ADDYY stock. Lululemon (LULU)Source: Shutterstock Arguably the most exciting athletic apparel stock is Lululemon (NASDAQ:LULU).Lululemon started out as a niche women's yoga apparel brand. They dominated that niche by selling higher-quality product and developing high brand equity. Then, the company leveraged that high brand equity to successfully branch into and grow share in other areas of the women's athletic apparel market. Now, the company is leveraging its high brand equity to tap into the men's and international markets.Overall, then, Lululemon has developed a reputation for a being a high-quality provider of athletic apparel of all sorts. While this company has largely saturated its opportunity in the women's yoga market, they have just scratched the surface of their potential elsewhere in the athletic apparel space. * 7 Assisted-Living Stocks to Buy Now As they expand more deeply into those other areas, sales and profit growth will remain robust, and LULU stock will head higher. Dick's Sporting Goods (DKS)Source: Shutterstock One of the more controversial stocks on this list is Dick's Sporting Goods (NYSE:DKS).Dick's has been on the opposite end of a secular shift in the athletic apparel space away from wholesale retail and toward direct retail. Broadly, brands like Nike are putting more product into their own direct channels, and less product into wholesale channels like Dick's. That has led to lower sales volume and margins at Dick's, which has ultimately weighed on profits and pushed the stock lower.Yet, the wholesale retail channel remains very important because of its scale. Quite simply, if Nike stopped shipping product entirely to Dick's and pivoted it all to direct, they would take a big sales hit, since Dick's has broad reach and exposure to the U.S. consumer which Nike's direct channels simply don't have.Consequently, Dick's long term growth outlook is actually stable. It seems this stability is already starting to manifest itself, as Dick's numbers have meaningfully improved over the past few quarters. So long as this improvement persists, DKS stock should run higher from here. Skechers (SKX)Source: McArthurGlen Designer Outlet via FlickrOne of the most undervalued athletic apparel stocks in the market is Skechers (NYSE:SKX).Wall Street does not like SKX stock. The stock trades at 14-times forward earnings. 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