APRN - Blue Apron Holdings, Inc.

NYSE - NYSE Delayed Price. Currency in USD
7.25
-0.27 (-3.59%)
At close: 4:02PM EST

7.45 +0.20 (2.76%)
After hours: 4:28PM EST

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Previous Close7.52
Open7.58
Bid7.12 x 3000
Ask7.42 x 3100
Day's Range7.12 - 7.62
52 Week Range6.10 - 24.60
Volume222,009
Avg. Volume311,387
Market Cap95.498M
Beta (3Y Monthly)1.08
PE Ratio (TTM)N/A
EPS (TTM)-4.83
Earnings DateOct 31, 2019
Forward Dividend & YieldN/A (N/A)
Ex-Dividend DateN/A
1y Target Est7.60
  • Blue Apron Partners with the USO to Support Service Members and Military Families
    Business Wire

    Blue Apron Partners with the USO to Support Service Members and Military Families

    Today, Blue Apron (NYSE: APRN) announced a national partnership with the United Service Organizations (USO) to support active duty service members, veterans, and military family members. As the first meal kit partner of the USO, Blue Apron will provide a product discount to military service members, veterans, and their families and make up to a $50,000 pledge to USO’s matching gift program to support USO services and operations, which include family meal programming, care packages, entertainment tours, and expeditionary support. To formally launch the partnership, the Blue Apron culinary team cooked alongside chefs from each branch of the military to prepare a multi-course dinner for service members and their families at the USO Warrior and Family Center at Bethesda on Monday, November 18, leading in to the USO of Metropolitan Washington-Baltimore’s annual Salute to Military Chefs dinner in Washington, D.C.

  • Blue Apron Stock Has Passed Its Expiration Date
    InvestorPlace

    Blue Apron Stock Has Passed Its Expiration Date

    Meal kit company Blue Apron (NYSE:APRN) was up under 1% on Wednesday. This was the first uptick after a tough week for APRN stock. Don't expect the good news to continue, though.Source: Roman Tiraspolsky / Shutterstock.com With intense competition, fading interest in meal kits and an unsustainable business model, Blue Apron stock faces an uphill battle. Meal Kits: Consumers Like(d) the Idea…Blue Apron is all about meal kits. Customers subscribe to the service, receiving a weekly box containing fresh ingredients for a meal, along with recipes. Customers then cook the meal themselves. The appeal is convenience (no grocery shopping required) and not having to come up with meal ideas after a long day at work.InvestorPlace - Stock Market News, Stock Advice & Trading TipsAlso appealing to consumers is the idea that meal kits are more environmentally friendly than grocery shopping and preparing meals on their own. On the surface, meal kits from companies like Blue Apron may seem to have issues, including plastic packaging. However, professor Shelie Miller at the University of Michigan's School for Environment and Sustainability points out: * 10 Cheap Stocks to Buy Under $10 When we're talking about meal kits, we tend to focus on plastic and packaging. We need to take a much larger, system-level view to really look at everything, from when things are produced all the way to when they're disposed. When you take that view, the environmental impacts often are surprising.Professor Miller's research shows that through more efficient delivery (a truck loaded with meal kits on an optimized route) and lack of waste through pre-measured ingredients, a meal kit results in 33% less greenhouse gas emissions than a similar meal cooked from ingredients from a grocery store.Given the appeal, it's probably not surprising that APRN stock was in high demand after its 2017 initial public offering. However, interest in meal kits has faded after the initial rush of popularity. The recent announcement that Plated would end its meal kit subscription service was seen as another sign that consumers are losing interest. This also resulted in a 7% drop for Blue Apron stock. Questionable Business ModelScratch beneath the surface and the business model for meal kits reveals many areas of concern.APRN faces fixed costs for ingredients, packaging and shipping. There's not a lot of room for cost reduction there. Because it's food that's being handled, Blue Apron can't afford to make any mistakes, further reducing any opportunity for cost cutting. At best, missing an ingredient could cost them a customer. At worst, a damaged box could result in cross-contamination of ingredients and subsequent serious illnesses.With increased competition, Blue Apron faces high expenditures on marketing and promotions, yet customers don't always stick around. Daniel McCarthy, an assistant professor of marketing at Emory University told CNBC that roughly 50% of Blue Apron customers stay onboard for the first month at the discounted rate. Later, they quit the meal kit service when they have to pay full price. Surging CompetitionWhen a new market starts to show signs of taking off, early entrants are quickly fending off competition. And that is the case with Blue Apron.According to data from Pitchbook, in 2011 (Blue Apron was founded in 2012), interest had begun to develop in meal kits. But globally, just one venture capital firm invested in a meal kit company. Just four years later VC firms had invested over $440 million, backing 16 different meal kit companies.Revenue for the meal kit industry hit $2.5 billion in 2017, with estimates it would reach $8.94 billion by 2025. And that brought out the big competition. In addition to competition from other meal kit startups, grocery stores began acquiring meal kit companies and selling their own private label meal kits. The shoe really dropped in 2017, when Amazon (NASDAQ:AMZN) launched its own meal kit service. When that news was announced, APRN stock immediately took an 11% hit.Making the situation even more difficult, meal kits are competing against even more convenient, home delivered restaurant meals courtesy of services like Uber's (NYSE:UBER) Uber Eats. Bottom Line for APRN StockBlue Apron is in a tough position. It arrived early in a wave of meal kit companies that promised to make dinners more convenient for busy consumers. That promise and Blue Apron's early lead meant APRN stock was valued highly.However, initial success brought intense competition, including huge companies like Amazon. Attracting and keeping customers became increasingly expensive, while the cost of ingredients and shipping were essentially fixed. At the same time, companies like Uber Eats have been pushing convenience to the next level, by delivering ready-prepared meals from favorite restaurants, on demand.As InvestorPlace contributor Will Healy points out, this has left Blue Apron without any discernible competitive advantage.Not surprisingly, given the situation, Blue Apron stock has plummeted in the two years since its IPO. And there are few positives on the horizon. Even though it's cheap at $7.28, APRN is definitely not a stock to buy. That's unless you really enjoy the rush of risk.As of this writing, Brad Moon did not hold a position in any of the aforementioned securities. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 10 Cheap Stocks to Buy Under $10 * These 10 Stocks to Buy Make the Perfect 'Retirement' Portfolio * 5 Streaming Stocks to Buy for Huge Upside Over the Next Decade The post Blue Apron Stock Has Passed Its Expiration Date appeared first on InvestorPlace.

  • MarketWatch

    Albertsons to phase out Plated subscription service, Blue Apron shares fall

    Albertsons Companies said Tuesday that it plans to phase out the Plated subscription meal service at the end of November. In its place, Albertsons will beef up its in-house culinary brand Own Brands, which will manage the expansion of the Plated brand into a home meal solution. The company will expand the Plated brand with new products in 2020. Albertsons tested meal-kit performance in its Northern California Safeway stores and found that those who purchased Plated products were more likely to have families and purchase larger baskets. Kroger Co. announced at its recent investor meeting that it would also be expanding its Home Chef meal-kit brand, which it acquired in 2018. Blue Apron Holdings Inc. stock was down 4.2% in Tuesday trading after the latest news from Albertsons. Blue Apron reported wider-than-expected losses and a revenue miss in its most recent earnings announcement. Blue Apron stock has lost 61.6% of its value over the past year while the S&P 500 index is up 13.4% for the period.

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  • Those Who Purchased Blue Apron Holdings (NYSE:APRN) Shares A Year Ago Have A 66% Loss To Show For It
    Simply Wall St.

    Those Who Purchased Blue Apron Holdings (NYSE:APRN) Shares A Year Ago Have A 66% Loss To Show For It

    Even the best stock pickers will make plenty of bad investments. And unfortunately for Blue Apron Holdings, Inc...

  • Blue Apron Bullish Engulfing Could Signal a Turnaround
    Investopedia

    Blue Apron Bullish Engulfing Could Signal a Turnaround

    Blue Apron shares moved higher during Thursday's session after management commentary suggested ongoing operational improvements.

  • Benzinga

    Blue Apron Reports Q3 Earnings Miss

    Blue Apron Holdings (NYSE: APRN ) reported third-quarter losses of $1.99 per share on Thursday, down from losses of 18 cents per share from the same period last year. The company reported $99.5 million ...

  • Blue Apron (APRN) Reports Q3 Loss, Misses Revenue Estimates
    Zacks

    Blue Apron (APRN) Reports Q3 Loss, Misses Revenue Estimates

    Blue Apron (APRN) delivered earnings and revenue surprises of 93.19% and -17.99%, respectively, for the quarter ended September 2019. Do the numbers hold clues to what lies ahead for the stock?

  • MarketWatch

    Blue Apron reports wider-than-expected losses, revenue miss

    Blue Apron Holdings Inc. reported a third-quarter loss of $26.2 million, or $1.99 per share, after a loss of $33.9 million, or $2.64 per share, last year. Revenue was $99.5 million, down from $150.6 million in 2018. The FactSet consensus was for a loss of $1.98 per share and revenue of $107.0 million. The meal-kit company said the number of orders fell to about 1.73 million from 2.65 million last year, but the average order value rose to $57.60 from $56.79, and the average revenue per customer was up to $258 from $233 in 2018. Blue Apron shares are down nearly 67% over the past year while the S&P 500 index is up 12.4% for the period.

  • Will Blue Apron (APRN) Report Negative Earnings Next Week? What You Should Know
    Zacks

    Will Blue Apron (APRN) Report Negative Earnings Next Week? What You Should Know

    Blue Apron (APRN) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

  • Business Wire

    Blue Apron to Release Third Quarter 2019 Results On October 31st

    Blue Apron Holdings, Inc. (APRN) announced today that it will release its third quarter 2019 financial results prior to the opening of the U.S. financial markets on Thursday, October 31, 2019. The release will be followed by a conference call and live webcast at 8:30 a.m., Eastern Time, hosted by Blue Apron Chief Executive Officer Linda Findley Kozlowski and Chief Financial Officer Tim Bensley, to discuss the company’s third quarter 2019 results and business outlook. The earnings conference call can be accessed by dialing (877) 883-0383 or (412) 902-6506, utilizing the conference ID 9057004.

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  • Blue Apron Partners with Chef Christian Petroni to Bring Italian-American Comfort Recipes to Home Cooks Across the Country
    Business Wire

    Blue Apron Partners with Chef Christian Petroni to Bring Italian-American Comfort Recipes to Home Cooks Across the Country

    Award-winning chef and television personality Christian Petroni has created a new line of bold, simple, and indulgent recipes exclusively for Blue Apron (APRN), bringing classic Italian-American comfort food to home cooks across the country. Petroni created the new recipes, that each bring a unique, flavor-packed twist to a classic Italian-American meal, in collaboration with the Blue Apron culinary team. The new recipes will be available on Blue Apron’s Two-Serving and Four-Serving menus beginning October 28 and continue for four consecutive weeks.

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  • TheStreet.com

    [video]Blue Apron Goes Cold After Winning Streak

    Shares of Blue Apron go cold, snapping a seven-day winning streak, as investors re-assess whether the home meal-kit provider will be able to serve up positive results for the current quarter.

  • Does Market Volatility Impact Blue Apron Holdings, Inc.'s (NYSE:APRN) Share Price?
    Simply Wall St.

    Does Market Volatility Impact Blue Apron Holdings, Inc.'s (NYSE:APRN) Share Price?

    Anyone researching Blue Apron Holdings, Inc. (NYSE:APRN) might want to consider the historical volatility of the share...

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  • Blue Apron Stock Continues to Leave Investors Famished
    InvestorPlace

    Blue Apron Stock Continues to Leave Investors Famished

    Despite its occasional short-term spikes, Blue Apron (NYSE:APRN) stock continues its trend downward. So far, new food offerings, changes in management, and a reverse stock split have failed to rescue Blue Apron stock.Demographic, lifestyle, and technology trends have helped drive demand for meal kits. As a result, one can understand the emergence of Blue Apron. However, unless APRN can find a way to stand out from its peers, any move higher by Blue Apron stock will amount to little more than selling opportunities.InvestorPlace - Stock Market News, Stock Advice & Trading Tips Blue Apron Stock Continues to DeclineNothing seems to change for Blue Apron stock. The shares' continuous overall declines have sometimes been interrupted by temporary rebounds. Thus far, APRN has suffered a 1-15 reverse stock split in June, as well as a decline of nearly 96% from its split-adjusted IPO price of $150 per share.APRN's decision to bring in a new CEO made investors optimistic about Blue Apron stock for a short time. However, that rally quickly faded. By the way, Blue Apron also hired a new CEO in 2017. * 10 Marijuana Stocks to Ride High on the Farm Bill APRN stock also gained temporary traction when the company added products from Beyond Meat (NASDAQ:BYND) to its menu. Again, that gain quickly faded. Such behavior appears to show that every move higher by APRN stock seems to be a great time to sell the shares. Blue Apron Does Not Stand Out in the Meal-Kit BusinessThat said, investors should not confuse my criticism of APRN stock with pessimism about meal kits in general. The meal-kit market grew by 36% in under a year. InvestorPlace columnist Josh Enomoto mentioned that millennials love eating out but hate driving. As a result, by enabling consumers to order meal kits through an app, APRN has supposedly created a powerful, positive catalyst for APRN stock.However, there is a great deal of competition within the meal-kit sector, and this goes far beyond the emergence of HelloFresh, which incidentally has partnered with Walgreens Boots Alliance (NASDAQ:WBA). Larger, deep-pocketed grocers such as Walmart (NYSE:WMT), Amazon (NASDAQ:AMZN), and Kroger (NYSE:KR), have also entered the meal-kit business. Also, as InvestorPlace contributor Luke Lango points out, meal kits' growth could slow to the single-digit-percentage range by 2023 if estimates by Packaged Facts prove correct.Unfortunately for APRN stock bulls, nothing about Blue Apron differentiates it from any other meal-kit provider out there. And let's be honest, any halfway-motivated culinary school graduate (and some non-graduates) could develop such kits and package them. The only thing narrower than the moat for Blue Apron stock is the company's opportunity for a recovery. APRN's Financials Paint a Bleak PictureAny serious look at the company's financials confirms its challenges. Bulls may point to the 54.3% reduction in the company's per-share losses that analysts, on average, forecast for this year. However, if APRN does meet that estimate, Blue Apron will lose $4.32 per share this year instead of the $9.45 per share of losses it sustained last year.Moreover, its losses only shrunk this year because it cut its spending on marketing. These spending cuts will probably help lower its 2019 revenue to analysts' average estimate of $473.31 million. Blue Apron's top line cam in at $667.6 million in 2018.As things stand now, Wall Street analysts expect the company to continue to lose money through at least 2023. However, Blue Apron stock will fall to $0 long before that time unless Blue Apron changes its course quickly. Perhaps the company can find a way to increase revenues despite its lower marketing spending. Also, Blue Apron could attract more business by finding a large partner like Walgreens. Still, unless something changes, APRNs results will likely continue to worsen. The Bottom Line on Blue Apron StockSo far, every short-lived rally by APRN stock has proven to have been a great time to sell the shares. Blue Apron stock's lack of traction may appear strange, as it remains a well-known name in a growing industry. Meal kits should continue to grow in popularity for the foreseeable future. However, nothing is proprietary about Blue Apron's approach. Consequently, players large and small have entered this business, leaving APRN without any apparent competitive advantage.Thus far, cutting marketing spending to save money has only led to lower revenues for APRN. It is not too late for a new, unique offering or a key alliance with a larger player to rescue APRN stock. Still, as things stand now, APRN stock has produced feasting for shorts and famine for longs.Unless the company makes significant changes soon, investors with bullish positions in Blue Apron stock could be forced to get their meal kits from a soup kitchen instead of from APRN.As of this writing, Will Healy did not hold a position in any of the aforementioned stocks. You can follow Will on Twitter at @HealyWriting. More From InvestorPlace * 2 Toxic Pot Stocks You Should Avoid * 10 Marijuana Stocks to Ride High on the Farm Bill * 8 Biotech Stocks to Watch After the Q2 Earnings Season * 7 Unusual, Growth-Oriented REITs to Buy for Your Portfolio The post Blue Apron Stock Continues to Leave Investors Famished appeared first on InvestorPlace.