|Bid||N/A x N/A|
|Ask||N/A x N/A|
|Day's Range||66.00 - 66.00|
|52 Week Range||36.93 - 66.00|
|Beta (5Y Monthly)||0.41|
|PE Ratio (TTM)||7.75|
|Forward Dividend & Yield||N/A (N/A)|
|1y Target Est||N/A|
(Bloomberg) -- The global shortage in semiconductors is spreading to companies that provide gear used to manufacture the silicon, with one chip packaging equipment supplier warning of delays in shipments.Average delivery times of Kulicke and Soffa Industries Inc.’s packaging equipment, which require microcontrollers, have doubled to six months, said Executive Vice President Chan Pin Chong. The company supplies equipment to customers like ASE Technology Holding Co., the world’s largest chip packaging and testing services provider.Chip manufacturers and their partners are now trying to expand capacity to meet the surging demand for silicon, only to be stymied in part because of difficulties in getting gear from suppliers like Kulicke and Soffa. Companies including Innolux Corp. and Asustek Computer Inc. have recently warned of tight supply with chip packaging, the final step in semiconductor manufacturing.“Chips are critical for our equipment but there are not enough chips,” Chong said. The imbalances in the global semiconductor market may persist until late 2021 or early next year, he added.The warning is the latest sign that the shortage of chips is spreading. Carmakers have had to idle plants while and consumer electronics manufacturers are slowing production, due to a lack of the vital components. Samsung Electronics Co. this week became the biggest tech giant to warn of the “serious imbalance” in semiconductors, saying that the crunch may pose a problem to its business next quarter.Read more: Samsung Warns of Severe Chip Crunch While Delaying Key PhoneFor more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2021 Bloomberg L.P.
PC and gaming enthusiast gear specialist Asustek Computer Inc (OTC: ASUTZ) launched the latest in its Republic of Gamers smartphone line aiming at Android gamers in markets like China its target market, Bloomberg reports. What Happened: The ROG Phone 5 is populated with up to 18GB of memory and Qualcomm Inc’s (NASDAQ: QCOM) latest Snapdragon 888 processor, custom-made 6.8-inch Samsung Electronics Co Ltd (OTC: SSNLF) OLED display, containing two battery cells cooled by a vapor chamber system and its higher-tier models bundle an attachable fan cooler for richer performance. Asus is betting on its brand association with gaming and the broad enthusiasm for a tailored user experience in the commodified Android device market. The ROG Phone 5 comes with an app providing a console-like interface. Asus is working with game makers to add support for the highest refresh rates compatible with its display. Why It Matters: Asus successfully partnered with Chinese internet giant Tencent Holdings Ltd (OTC: TCEHY) for the promotion of ROG Phones and certification of games in China. Apple Inc (NASDAQ: AAPL) and Samsung continue to promote their devices’ gaming capabilities, compelling brands like Asus to focus on hardcore gaming fans. However, vendors will need to heavily invest in esports tournaments for the success of brands like Asus whose target market includes hardcore gamers and professional gamers. Asus noted a substantial sales jump between each successive ROG Phone generation validating its success. The ROG Phone 5 starts from $950 (€799) with a maximum price of €1,299 for an Ultimate fan edition with maxed-out memory and storage. Image Courtesy: Wikimedia See more from BenzingaClick here for options trades from BenzingaVocera Raises 0M Via Convertible Senior Notes For Debt FinancingRussia Slows Twitter's Speed Following Protests, Threatens Complete Suspension: Reuters© 2021 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
(Bloomberg) -- Asustek Computer Inc., best known for its PC and gaming enthusiast gear, launched the latest in its Republic of Gamers smartphone line targeting Android gamers in markets like China.The ROG Phone 5 maintains the heritage of over-the-top specs and design: its exterior is decorated with angular motifs and its interior is populated with up to 18GB of memory and Qualcomm Inc.’s latest Snapdragon 888 processor. It has a custom-made 6.8-inch Samsung OLED display, contains two battery cells and is cooled by a vapor chamber system -- and its higher-tier models bundle an attachable fan cooler for even more performance.In the commodified Android device market, Asus is betting on its brand association with gaming and the broad enthusiasm for a tailored user experience. The ROG Phone 5 comes with an app providing a console-like interface and Asus is working with game makers to add support for the highest refresh rates its display is capable of. Though to break past its 0.2% global market share, the company will need some help, according to Neil Mawston of Strategy Analytics.“Fancy smartphone features are only one leg of a three-leg stool. A top global smartphone vendor today also needs a loud mobile brand plus extensive retail presence; two things that Asus lacks right now,” Mawston said.Asus has found success partnering with Chinese internet giant Tencent Holdings Ltd. The two companies have collaborated on the marketing of ROG Phones and certification of games in China for several generations and the country is one of Asus’ main focus markets, the Taiwanese manufacturer said.Unlike the PC market, where higher clock speeds and more memory can translate into being able to play at higher fidelity or on larger screens, in the mobile realm practically every company relies on the same basic architecture. And the leading duo of Apple Inc. and Samsung Electronics Co. consistently tout their devices’ gaming capabilities, pushing brands like Asus to focus on hardcore gaming fans.“For these branded gaming phones to grow, vendors will need to heavily invest in esports tournaments and have their phones become the official competition phone so that demand can flow from top to bottom,” said IDC analyst Yexi Liao. “Gaming performance is their top selling point and hence the target audience has to be both hardcore gamers and professional gamers.”Asus has seen “big growth” in sales between each successive ROG Phone generation, the company said, and it appears committed to the niche it has carved out. The ROG Phone 5 starts at 799 euros (about $950) and scales up to 1,299 euros for an Ultimate fan edition with maxed-out memory and storage.For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.©2021 Bloomberg L.P.