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"Braille Battery expands its business reach into European Motorsports Market with the hiring of Oliver Fall as its Director of Motorsports Business Development, EMEAA. "The Braille Battery brand awareness in UK/Europe is very strong, and the opportunity to launch specific products for European Markets will accelerate our growth. Oliver's lengthy history in the battery market, combined with a strong pedigree in the UK/European Motorsports Market, will deliver immediate results." said Mr. Weatherdon."
What would have been more helpful is providing some insight into Mr. Oliver Fall's past experience and how he would "deliver immediate results", as well as quantifying the brand awareness, rather than having wipe-sweeping statements. If Google is proving reliable, he comes from Cataclean Global Ltd, which makes a portfolio of fuel and exhaust cleaning products.
Funny an international Belgian company can commit to this kind of investment deal, but something "homegrown" like BES isn't even on the radar.