Baidu, Inc. (BIDU)

134.89 +1.94 (+1.46%) At close: 4:00PM EDT

Baidu, Inc.

Baidu Campus
No 10, Shangdi 10th Street Haidian District
Beijing 100085
China
86 10 5992 8888
http://www.baidu.com

Sector(s): Communication Services
Industry: Internet Content & Information
Full Time Employees: 37,779

Key Executives

Name	Title	Pay	Exercised	Year Born
Mr. Yanhong Li	Co-Founder, Chairman & CEO	N/A	N/A	1969
Mr. Cheng-Chun Yu	Chief Financial Officer	N/A	N/A	1971
Dr. Haifeng Wang	Chief Technology Officer	N/A	N/A	1972
Ms. Shanshan Cui	Sr. VP of HR & Admin.	N/A	N/A	1976
Ms. Juan Lin	Director of Investor Relations	N/A	N/A	N/A
Mr. Victor Liang	VP & Gen. Counsel	N/A	N/A	N/A
Mr. Hui Lee Liu	Chairman of the Cloud Bus.	N/A	N/A	1967
Dr. Dou Shen	Exec. VP	N/A	N/A	1980
Dr. Tim Gong Yu	Chief Exec. Officer of Beijing Qiyi Century Science & Technology Co., Ltd	N/A	N/A	1969

Amounts are as of December 31, 2019 and compensation values are for the last fiscal year ending on that date. Pay is salary, bonuses, etc. Exercised is the value of options exercised during the fiscal year. Currency in USD.

Description

Baidu, Inc. provides Internet search services in China and internationally. It operates through two segments, Baidu Core and iQIYI. The Baidu Core segment offers products for uses, including Baidu App to access search, feed, and other services using mobile devices; Baidu Search to access its search and other services through its other properties and Union partners; Baidu Feed that provides users with personalized timeline based on their demographics and interests; Haokan, a short video app; and Quanmin, a flash video app for users to create and share short videos. It also provides Baidu Knows, a question-and-answer community where questions are asked, answered, and organized by users; Baidu Encyclopedia; Baidu Healthcare Wiki; Baidu Wenku; Baidu Scholar; Baidu Experience; Baidu Post Bar, a social media platform; Baidu Maps that offers locations, and intelligent routing and navigation services; Baidu Input Method Editor or Baidu IME, a Chinese-language mobile keyboard; Baijiahao; and DuerOS, a voice assistant platform. In addition, this segment offers online marketing services, which include pay for performance (P4P), an auction-based services that allow customers to bid for priority placement of paid sponsored links and reach users who search for information related to their products or services; other marketing services provides display-based marketing services and other online marketing services based on performance criteria other than cost per click; Apollo, an autonomous driving platform; and Baidu Cloud primarily provides AI solutions, cloud infrastructure, and other services to enterprises and individuals. The iQIYI segment provides online entertainment service, including original and licensed content; membership services; and online advertising services. The company was formerly known as Baidu.com, Inc. and changed its name to Baidu, Inc. in December 2008. Baidu, Inc. was founded in 2000 and is headquartered in Beijing, China.

Corporate Governance

Baidu, Inc.’s ISS Governance QualityScore as of October 6, 2020 is 10. The pillar scores are Audit: 3; Board: 10; Shareholder Rights: 1; Compensation: 10.

Corporate governance scores courtesy of Institutional Shareholder Services (ISS). Scores indicate decile rank relative to index or region. A decile score of 1 indicates lower governance risk, while a 10 indicates higher governance risk.