Baidu, Inc. (BIDU)

191.55 -0.78 (-0.41%) At close: 4:00PM EDT

Baidu, Inc.

Baidu Campus
No. 10 Shangdi 10th Street Haidian District
Beijing 100085
China
86 10 5992 8888
http://www.baidu.com

Sector(s): Communication Services
Industry: Internet Content & Information
Full Time Employees: 41,000

Key Executives

Name	Title	Pay	Exercised	Year Born
Mr. Yanhong Li	Co-Founder, Chairman & CEO	N/A	N/A	1969
Mr. Cheng-Chun Yu	Chief Financial Officer	N/A	N/A	1971
Dr. Haifeng Wang	Chief Technology Officer	N/A	N/A	1972
Ms. Shanshan Cui	Sr. VP of HR & Admin.	N/A	N/A	1976
Ms. Juan Lin	Director of Investor Relations	N/A	N/A	N/A
Mr. Victor Zhixiang Liang	Sr. VP & Gen. Counsel	N/A	N/A	1974
Mr. Hui Lee Liu	Chairman of the Cloud Bus.	N/A	N/A	1967
Dr. Dou Shen	Exec. VP	N/A	N/A	1980
Dr. Tim Gong Yu	Chief Exec. Officer of Beijing Qiyi Century Science & Technology Co., Ltd	N/A	N/A	1969

Amounts are as of December 31, 2020 and compensation values are for the last fiscal year ending on that date. Pay is salary, bonuses, etc. Exercised is the value of options exercised during the fiscal year. Currency in USD.

Description

Baidu, Inc. provides internet search services primarily in China. Its Baidu Core segment offers products for users, including Baidu App to access search, feed, and other services using mobile devices; Baidu Search to access its search and other services; Baidu Feed that provides users with personalized timeline based on their demographics and interests; Haokan short video app; and Quanmin flash video app for users to create and share short videos. It also offers Baidu Knows, an online community where users can ask questions to other users; Baidu Wiki; Baidu Healthcare Wiki; Baidu Wenku; Baidu Scholar; Baidu Experience; Baidu Post, a social media platform; Baidu Maps, a voice-enabled mobile app that provides travel-related services; Baidu Drive; Baijiahao; and DuerOS, a smart assistant platform. In addition, this segment offers online marketing services, which include pay for performance, an auction-based services that allow customers to bid for priority placement of paid sponsored links and reach users who search for information related to their products or services; other marketing services that include display-based marketing services and other online marketing services based on performance criteria other than cost per click; mobile ecosystem, a portfolio of apps, including Baidu App, Haokan, and Baidu Post; various cloud services and solutions, such as platform as a service, software as a service, and infrastructure as a service; self-driving services, including maps, automated valet parking, autonomous navigation pilot, electric vehicles, and robotaxi fleets, as well as Xiaodu smart devices. Its iQIYI segment provides online entertainment service, including original and licensed content; and other video content, membership; and online advertising services. Baidu, Inc. has a strategic partnership with Zhejiang Geely Holding Group. The company was formerly known as Baidu.com, Inc. Baidu, Inc. was incorporated in 2000 and is headquartered in Beijing, China.

Corporate Governance

Baidu, Inc.’s ISS Governance QualityScore as of April 30, 2021 is 10. The pillar scores are Audit: 5; Board: 10; Shareholder Rights: 4; Compensation: 10.

Corporate governance scores courtesy of Institutional Shareholder Services (ISS). Scores indicate decile rank relative to index or region. A decile score of 1 indicates lower governance risk, while a 10 indicates higher governance risk.