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Bitauto Holdings Limited (BITA)

NYSE - Nasdaq Real Time Price. Currency in USD
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36.3508-0.5992 (-1.6217%)
As of 11:54AM EDT. Market open.
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Bitauto Holdings Limited

New Century Hotel Office Tower
6th Floor
Beijing 100044
86 10 6849 2345

IndustryInternet Information Providers
Full Time Employees7,620

Key Executives

Mr. Li BinFounder, Chairman and Chief Exec. OfficerN/AN/A43
Mr. Xuan ZhangPres and DirectorN/AN/A41
Ms. He CynthiaChief Financial OfficerN/AN/A41
Mr. Zhu LeiChief Technology OfficerN/AN/A31
Mr. Liu XiaokeSr. VPN/AN/A36
Amounts are as of December 31, 2010 and compensation values are for the last fiscal year ending on that date. Pay is salary, bonuses, etc. Exercised is the value of options exercised during the fiscal year. Currency in USD.


Bitauto Holdings Limited provides Internet content and marketing, and transaction services for the automotive industry in the People’s Republic of China. The company operates in three segments: Advertising and Subscription Business, Transaction Services Business, and Digital Marketing Solutions Business. The Advertising and Subscription Business segment provides advertising services, including new automobile pricing and promotional information, specifications, reviews, and consumer feedback to automakers through its bitauto.com and taoche.com Websites, as well as mobile applications. It also provides Web-based and mobile-based integrated digital marketing solutions to automobile dealers. The Transaction Services Business segment operates automotive transaction services platform that provides e-commerce transaction services to automobile dealers; and offers online automotive financial platform services to consumers and financial institutions, including banks, auto finance companies, and insurance companies. The Digital Marketing Solutions Business segment provides one-stop digital marketing solutions, such as Website creation and maintenance, online public relations, online marketing campaigns, and advertising to automakers. The company also distributes its dealer customers' automobile pricing and promotional information through its Internet service provider partners. Bitauto Holdings Limited was founded in 2000 and is headquartered in Beijing, the People’s Republic of China.

Corporate Governance

Bitauto Holdings Limited’s ISS Governance QualityScore as of N/A is N/A. The pillar scores are Audit: N/A; Board: N/A; Shareholder Rights: N/A; Compensation: N/A.

Corporate governance scores courtesy of Institutional Shareholder Services (ISS). Scores indicate decile rank relative to index or region. A decile score of 1 indicates lower governance risk, while a 10 indicates higher governance risk.