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  • American City Business Journals6 months ago

    Big media spender Geico takes over MLB deal from Esurance

    As the season is about to change, so is one of the principal sponsors at Major League Baseball. Esurance, long considered across the industry as an archetypal client for the “One Baseball” regime ushered in with the installation of Rob Manfred as commissioner in January 2015, is out at internet speed. Of course, since the regime change to “One Baseball,” MLB’s sponsorship business has also moved in that direction, so it looks like a good fit.

  • American City Business Journals7 months ago

    ‘This is Us’ star teams with Duracell on fire safety PSA

    Battery maker Duracell has tapped “This is Us” actor Milo Ventimiglia to star in a light-hearted fire safety public service announcement. The PSA, which is on Duracell's Facebook page , features Ventimiglia’s voice reminding people to change their smoke detector batteries on Daylight Saving, which occurs this Sunday. Duracell said it is “sounding the alarm on fire safety and prevention with a humorously toned PSA that pokes fun at the seemingly uselessness” of having to change the clock on Daylight Saving day.

  • American City Business Journals8 months ago

    Buffett, Bezos and Dimon to form a health care company

    Three of the nation's most recognizable CEOs — Warren Buffett of Berkshire Hathaway, Jeff Bezos of, and James Dimon of JPMorgan Chase — want to form an independent health care company. The news took an almost immediate toll on the stocks of major health care companies.