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Baozun Inc. (BZUN)

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Previous Close38.05
Open39.03
Bid38.77 x 1000
Ask38.84 x 1200
Day's Range38.63 - 41.00
52 Week Range22.19 - 47.51
Volume833,676
Avg. Volume1,099,525
Market Cap2.901B
Beta (5Y Monthly)1.39
PE Ratio (TTM)66.05
EPS (TTM)N/A
Earnings DateN/A
Forward Dividend & YieldN/A (N/A)
Ex-Dividend DateN/A
1y Target EstN/A
  • GlobeNewswire

    Baozun Announces Third Quarter 2020 Unaudited Financial Results

    SHANGHAI, China, Nov. 23, 2020 (GLOBE NEWSWIRE) -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun” or the “Company”), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced its unaudited financial results for the third quarter ended September 30, 2020. Third Quarter 2020 Financial Highlights * Total net revenues were RMB1,829.2 million (US$1269.4 million), an increase of 21.7% year-over-year. Services revenue was RMB1,025.7 million (US$151.1 million), an increase of 22.0% year-over-year. * Income from operations was RMB84.6 million (US$12.5 million), an increase of 50.9% year-over-year. Operating margin was 4.6%, compared with 3.7% in the same period of last year. * Non-GAAP income from operations2 was RMB111.7 million (US$16.4 million), an increase of 47.1% year-over-year. Non-GAAP operating margin was 6.1%, compared with 5.1% in the same period of last year. * Net income attributable to ordinary shareholders of Baozun Inc. was RMB64.6 million (US$9.5 million), an increase of 64.2% year-over-year. * Non-GAAP net income attributable to ordinary shareholders of Baozun Inc.3 was RMB91.5 million (US$13.5 million), an increase of 55.1% year-over-year. * Basic and diluted net income attributable to ordinary shareholders of Baozun Inc. per American Depository Share (“ADS4”) were RMB1.09 (US$0.16) and RMB1.07 (US$0.16), respectively, compared with RMB0.68 and RMB0.66, respectively, for the same period of 2019. * Basic and diluted non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS5 were RMB1.55 (US$0.23) and RMB1.52 (US$0.22), respectively, compared with RMB1.01 and RMB0.99, respectively, for the same period of 2019.Third Quarter 2020 Operational Highlights * Total Gross Merchandise Volume (“GMV”)6 was RMB10,847.0 million, an increase of 19.4% year-over-year. * Distribution GMV7 was RMB868.3 million, an increase of 17.4% year-over-year. * Non-distribution GMV8 was RMB9,978.8 million, an increase of 19.6% year-over-year. * Number of brand partners increased to 260 as of September 30, 2020, from 223 as of September 30, 2019. * Number of GMV brand partners increased to 253 as of September 30, 2020, from 214 as of September 30, 2019.Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, “We hit another key milestone with our successful secondary listing on the Hong Kong Stock Exchange during the quarter and we have now embarked on a new journey. Dual listing in two of the largest financial markets in the world positions us well to pursue market expansion opportunities and strategic alliances. I am very excited about the strategic changes we’ve made recently to accelerate the pace of innovation and strengthening of leadership, and we will continue to nurture and invest in our culture of innovation while promoting ownership and entrepreneurship at all levels at Baozun. We believe that our effort in this area will allow us to pursue collaborative creativity and build a value-generating ecosystem together with all our diverse partners.”“In navigating the post-COVID recovery in China, e-commerce, particularly brand e-commerce and digitalization, is becoming a more significant part of everyday life, and we are pleased to see a continuous broad recovery across a variety of categories. By leveraging our technology and expertise, we are providing cutting-edge data intelligence and sales analytic tools that drive enhancements in user engagement, conversions and retention. Once again, we are honored to be a key contributor towards the success of our brand partners, with many of them top ranked in each of their segments during the recent 11.11 Shopping Festival. As e-commerce continues to evolve and digitalization becomes more critical for both international and domestic brands, we are excited about our new journey ahead of us. We are confident that our enhanced focus on strategic business development, continuous exploration of omni-channel alliances, and strengthened capital resources, will be a strong engine for driving long-term high-quality and sustainable growth,” Mr. Vincent Qiu concluded.Mr. Robin Lu, Chief Financial Officer of Baozun, commented, “We delivered another solid quarter, with year-over-year GMV growth of 19% and net revenue growth of 22%. Despite the impact of stronger seasonality during the quarter, our technology infrastructure, category mix optimization, coupled with innovation in business model towards consolidating and streamlining business operations, have greatly enhanced our operating efficiency. Overall, our non-GAAP operating profits grew by 47% year-over-year and non-GAAP operating profit margin expanded to 6.1% for the third quarter, the highest numbers for the third quarter since 2015. We believe these proactive efforts are solidifying the foundation that underpins our high-quality growth strategy.”Third Quarter 2020 Financial ResultsTotal net revenues were RMB1,829.2 million (US$269.4 million), an increase of 21.7% from RMB1,503.1 million in the same quarter of last year.Product sales revenue was RMB803.4 million (US$118.3 million), an increase of 21.3% from RMB662.3 million in the same quarter of last year. The increase was primarily attributable to the acquisition of new brand partners and the increased popularity of brand partners’ products.Services revenue was RMB1,025.7 million (US$151.1 million), an increase of 22.0% from RMB840.8 million in the same quarter of last year. The increase was primarily attributable to the rapid growth of the Company’s consignment model and service fee model. Total operating expenses were RMB1,744.6 million (US$256.9 million), compared with RMB1,447.0 million in the same quarter of last year. * Cost of products was RMB673.7 million (US$99.2 million), compared with RMB529.0 million in the same quarter of last year. The increase was primarily due to higher costs associated with an increase in product sales revenue. * Fulfillment expenses were RMB419.8 million (US$61.8 million), compared with RMB333.4 million in the same quarter of last year. The increase was primarily due to a rise in GMV contribution from the Company’s distribution and consignment model, and an increase in warehouse rental expenses associated with expanded warehouse capacity to address additional growth opportunities, both of which were partially offset by efficiency improvements. * Sales and marketing expenses were RMB501.1 million (US$73.8 million), compared with RMB443.1 million in the same quarter of last year. The increase was in line with GMV growth and an increase in digital marketing services, which was partially offset by efficiency improvements. * Technology and content expenses were RMB101.6 million (US$15.0 million) compared with RMB94.1 million in the same quarter of last year, which was mainly attributable to growth in GMV and the Company’s ongoing investment in technological innovation and productization, which was partially offset by the Company’s cost control initiatives and efficiency improvements. * General and administrative expenses were RMB51.1 million (US$7.5 million), compared with RMB51.7 million in the same quarter of last year. The decrease was primarily attributable to the Company’s cost control initiatives and leverage gained as the business scales.Income from operations was RMB84.6 million (US$12.5 million), an increase of 50.9% compared with RMB56.1 million in the same quarter of last year. Operating margin was 4.6%, compared with 3.7% in the same quarter of last year.Non-GAAP income from operations was RMB111.7 million (US$16.4 million), an increase of 47.1% compared with RMB75.9 million in the same quarter of last year. Non-GAAP operating margin was 6.1%, compared with 5.1% in the same quarter of last year.Net income attributable to ordinary shareholders of Baozun Inc. was RMB64.6 million (US$9.5 million), an increase of 64.2% from the same quarter of last year. Basic and diluted net income attributable to ordinary shareholders of Baozun Inc. per ADS were RMB1.09 (US$0.16) and RMB1.07 (US$0.16), respectively, compared with RMB0.68 and RMB0.66, respectively, in the same period of 2019.Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. was RMB91.5 million (US$13.5 million), an increase of 55.1% from the same quarter of last year. Basic and diluted non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS were RMB1.55 (US$0.23) and RMB1.52 (US$0.22), respectively, compared with RMB1.01 and RMB0.99, respectively, in the same period of 2019.As of September 30, 2020, the Company had RMB4,506.4 million (US$663.7 million) in cash, cash equivalents and short-term investments, an increase from RMB1,988.5 million as of December 31, 2019. The significant increase in cash, cash equivalents and short-term investments was mainly attributable to the offering proceeds received from the issuance of the Company’s ordinary shares in connection with the Company’s secondary listing on the Stock Exchange of Hong Kong Limited.Most Recent UpdatesHong Kong ListingOn September 29, 2020, the Company successfully listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code “9991,” with a global offering of 43,833,700 new Class A ordinary shares (including an aggregate of 3,833,700 Class A ordinary shares listed on October 29, 2020 pursuant to the partial exercise of the over-allotment option). The Hong Kong-listed shares are fully fungible with Baozun’s ADSs listed on the Nasdaq Global Select Market, based on the ratio of three Class A ordinary shares per ADS. Gross proceeds from the Global Offering, before any underwriting fees and other offering expenses, were approximately HK$3.6 billion.Following the Company’s secondary listing on The Stock Exchange of Hong Kong Limited, the Company will no longer provide guidance on net revenues or net revenues growth going forward.Dismissal of Class Action LawsuitOn December 10, 2019 and December 26, 2019, purported securities class action complaints were filed in the United States District Court for the Southern District of New York against the Company, its chief executive officer and its chief financial officer. These suits were captioned Snyder, et. al. v. Baozun Inc. et. al. (Case No.: 1: 19 cv-11290) and AUS, et. al. v. Baozun Inc., et. al. (Case No.: 1: 19 cv-11812). On September 8, 2020, the court appointed the lead plaintiffs and the lead counsel and consolidated the separate actions into a consolidated action. On November 6, 2020, the lead counsel filed a notice of voluntary dismissal with the court stating that the consolidated action is voluntarily dismissed against all defendants, without prejudice, and with each party agreeing to bear their own costs. On November 11, 2020, the court signed the notice of voluntary dismissal, thereby adopting it as an order of the court.  The issuance of this order resulted in the dismissal of the consolidated action.Conference CallThe Company will host a conference call to discuss the earnings at 7:00 a.m. Eastern Time on Monday, November 23, 2020 (8:00 p.m. Beijing time on the same day).Due to the outbreak of COVID-19, operator assisted conference calls are not available at the moment. All participants wishing to attend the call must preregister online before they can receive the dial-in numbers. Preregistration may require a few minutes to complete. The Company would like to apologize for any inconvenience caused by not having an operator as a result of COVID-19.Participants can register for the conference call by navigating to http://apac.directeventreg.com/registration/event/1414256. Once preregistration has been complete, participants will receive dial-in numbers, the passcode, and a unique access PIN.To join the conference, simply dial the number in the calendar invite you receive after preregistering, enter the passcode followed by your PIN, and you will join the conference instantly.A telephone replay of the call will be available after the conclusion of the conference call through 07:59 p.m. Beijing Time, December 1, 2020.Dial-in numbers for the replay are as follows: International Dial-in+61-2-8199-0299 U.S. Toll Free+1-855-452-5696 Mainland China8008-700-206 Hong Kong800-963-117 Passcode:1414256 A live and archived webcast of the conference call will be available on the Investor Relations section of Baozun’s website at http://ir.baozun.com/. Use of Non-GAAP Financial MeasuresThe Company also uses certain non-GAAP financial measures in evaluating its business. For example, the Company uses non-GAAP income from operations, non-GAAP operating margin, non-GAAP net income, non-GAAP net margin, non-GAAP net income attributable to ordinary shareholders of Baozun Inc. and non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS, as supplemental measures to review and assess its financial and operating performance. The presentation of these non-GAAP financial measures is not intended to be considered in isolation, or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. Non-GAAP income from operations is income from operations excluding the impact of share-based compensation expenses and amortization of intangible assets resulting from business acquisition. Non-GAAP operating margin is non-GAAP income from operations as a percentage of total net revenues. Non-GAAP net income is net income excluding the impact of share-based compensation expenses and amortization of intangible assets resulting from business acquisition. Non-GAAP net margin is non-GAAP net income as a percentage of total net revenues.  Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. is net income attributable to ordinary shareholders of Baozun Inc. excluding the impact of share-based compensation expenses and amortization of intangible assets resulting from business acquisition. Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS is non-GAAP net income attributable to ordinary shareholders of Baozun Inc. divided by weighted average number of shares used in calculating net income per ordinary share multiplied by three.The Company presents the non-GAAP financial measures because they are used by the Company’s management to evaluate the Company’s financial and operating performance and formulate business plans. Non-GAAP income from operations and non-GAAP net income enable the Company’s management to assess the Company’s financial and operating results without considering the impact of share-based compensation expenses and amortization of intangible assets resulting from business acquisition. Such items are non-cash expenses that are not directly related to the Company’s business operations. Share-based compensation expenses represent non-cash expenses associated with share options and restricted share units the Company grants under the share incentive plans. Amortization of intangible assets resulting from business acquisition represents non-cash expenses associated with intangible assets acquired through one-off business acquisition. The Company also believes that the use of the non-GAAP measures facilitates investors’ assessment of the Company’s financial and operating performance.The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using non-GAAP income from operations, non-GAAP net income, non-GAAP net income attributable to ordinary shareholders of Baozun Inc., and non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS is that they do not reflect all items of income and expense that affect the Company’s operations. Share-based compensation expenses and amortization of intangible assets resulting from business acquisition have been and may continue to be incurred in the Company’s business and is not reflected in the presentation of non-GAAP income from operations and non-GAAP net income. Further, the non-GAAP measures may differ from the non-GAAP measures used by other companies, including peer companies, potentially limiting the comparability of their financial results to the Company’s. In light of the foregoing limitations, the non-GAAP income from operations, non-GAAP operating margin, non-GAAP net income, non-GAAP net margin, non-GAAP net income attributable to ordinary shareholders of Baozun Inc. and non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS for the period should not be considered in isolation from or as an alternative to income from operations, operating margin, net income, net margin, net income attributable to ordinary shareholders of Baozun Inc. and net income attributable to ordinary shareholders of Baozun Inc. per ADS, or other financial measures prepared in accordance with U.S. GAAP.The Company compensates for these limitations by reconciling the non-GAAP financial measures to the nearest U.S. GAAP performance measures, which should be considered when evaluating the Company’s performance.  For reconciliations of these non-GAAP financial measures to the most directly comparable GAAP financial measures, please see the section of the accompanying tables titled, “Reconciliations of GAAP and Non-GAAP Results.”Safe Harbor Statements This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “potential,” “continue,” “ongoing,” “targets,” “guidance,” “going forward,” “outlook” and similar statements. Statements that are not historical facts, including quotes from management in this announcement and statements about the Company’s strategies and goals, are or contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s operations and business prospects; the Company’s business and operating strategies and its ability to implement such strategies; the Company’s ability to develop and manage its operations and business; competition for, among other things, capital, technology and skilled personnel; the Company’s ability to control costs; the Company’s dividend policy; changes to regulatory and operating conditions in the industry and geographical markets in which the Company operates; and other risks and uncertainties. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission and announcements on the website of The Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date of this press release and are based on assumptions that the Company believes to be reasonable as of this date, and the Company does not undertake any obligation to update any forward-looking statement, except as required under applicable law.About Baozun Inc.Baozun is the leader and a pioneer in the brand e-commerce service industry in China. Baozun empowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end e-commerce service capabilities, omni-channel coverage and technology-driven solutions. Its integrated one-stop solutions address all core aspects of the e-commerce operations covering IT solutions, online store operations, digital marketing, customer services, and warehousing and fulfillment.For more information, please visit http://ir.baozun.comFor investor and media inquiries, please contact:Baozun Inc. Ms. Wendy Sun Email: ir@baozun.comChristensen In China Mr. Andrew McLeod Phone: +852-2232-3941 E-mail: baozun@christensenir.comIn U.S. Ms. Linda Bergkamp Phone: +1-480-614-3004 Email: lbergkamp@ChristensenIR.com   Baozun Inc. UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS (In thousands)           As of   December 31, 2019 September 30, 2020 September 30, 2020   RMB RMB US$ ASSETS       Current assets       Cash and cash equivalents 1,144,451 4,088,645 602,192 Restricted cash 382,359 184,206 27,131 Short-term investments 844,040 417,768 61,531 Accounts receivable, net 1,800,896 1,614,439 237,781 Inventories, net 896,818 1,040,637 153,269 Advances to suppliers 214,771 439,008 64,659 Prepayments and other current assets 387,713 492,759 72,576 Amounts due from related parties 19,323 23,942 3,526 Total current assets 5,690,371 8,301,404 1,222,665         Non-current assets       Long-term time deposits 209,495 203,789 30,015 Investments in equity investees 37,373 64,309 9,472 Property and equipment, net 415,648 422,542 62,234 Intangible assets, net 151,041 136,953 20,171 Land use right, net 42,567 41,798 6,156 Operating lease right-of-use assets 440,593 460,217 67,783 Goodwill 13,574 13,574 1,999 Other non-current assets 41,461 35,807 5,273 Deferred tax assets 54,477 56,075 8,259 Total non-current assets 1,406,229 1,435,064  211,362         Total assets 7,096,600 9,736,468 1,434,027           Baozun Inc. UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS (In thousands, except for share and per share data)           As of   December 31, 2019 September 30, 2020 September 30, 2020   RMB RMB US$         LIABILITIES AND SHAREHOLDERS' EQUITY       Current liabilities       Short-term loan 428,490 134,000 19,736 Accounts payable 877,093 283,885 41,812 Notes payable 210,693 585,493 86,234 Income tax payables 81,966 32,156 4,736 Accrued expenses and other current liabilities 581,122 699,340 103,001 Amounts due to related parties 6,796 5,185 764 Current operating lease liabilities 137,855 145,437 21,421 Total current liabilities 2,324,015 1,885,496 277,704         Non-current liabilities       Long-term loan 1,859,896 1,827,631 269,181 Deferred tax liability 2,929 2,636 388 Long-term operating lease liabilities 309,989 326,043 48,021 Total non-current liabilities 2,172,814 2,156,310  317,590         Total liabilities 4,496,829 4,041,806 595,294         Redeemable non-controlling interests 9,254 9,304 1,370         Baozun Inc. shareholders’ equity:       Class A ordinary shares (US$0.0001 par value; 470,000,000 shares authorized, 174,918,929 and 216,145,720 shares issued and outstanding as of December 31, 2019 and September 30, 2020, respectively) 107 134 20 Class B ordinary shares (US$0.0001 par value; 30,000,000 shares authorized, 13,300,738 shares issued and outstanding as of December 31, 2019 and September 30, 2020, respectively) 8 8 1 Additional paid-in capital 2,014,227 4,906,826 722,697 Retained earnings 526,009 712,654 104,963 Accumulated other comprehensive income 28,380 42,946 6,325         Total Baozun Inc. shareholders' equity 2,568,731 5,662,568 834,006         Non-controlling interests 21,786 22,790 3,357         Total equity 2,590,517 5,685,358 837,363        Total liabilities, redeemable non-controlling interests and equity 7,096,600 9,736,468 1,434,027           Baozun Inc. UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (In thousands, except for share and per share data and per ADS data)           For the three months ended September 30,   2019  2020    RMB RMB US$         Net revenues       Product sales 662,334  803,434  118,333  Services 840,760  1,025,725  151,073  Total net revenues 1,503,094  1,829,159   269,406           Operating expenses (1)       Cost of products (528,975) (673,695) (99,225) Fulfillment (333,350) (419,846) (61,837) Sales and marketing (2) (443,097) (501,145) (73,811) Technology and content (94,101) (101,582) (14,961) General and administrative (51,732) (51,051) (7,519) Other operating income, net 4,243  2,767  408  Total operating expenses  (1,447,012)  (1,744,552)  (256,945) Income from operations  56,082   84,607   12,461   Other income (expenses)       Interest income 14,444  8,024  1,182  Interest expense (16,886) (16,008) (2,358) Impairment loss of investments -  (800) (118) Exchange (loss) gain (1,257) 4,770  703  Income before income tax and share of income (loss) in equity method investment 52,383  80,593  11,870  Income tax expense (3) (13,561) (19,319) (2,845) Share of income in equity method investment, net of tax of nil 146  3,696  544  Net income  38,968    64,970   9,569           Net loss (income) attributable to non-controlling interests 384  (216) (32) Net income attributable to redeemable non-controlling interests -  (119) (17) Net income attributable to ordinary shareholders of Baozun Inc. 39,352  64,635  9,520          Net income per share attributable to ordinary shareholders of Baozun Inc.:        Basic 0.23  0.36  0.05  Diluted 0.22  0.36  0.05  Net income per ADS attributable to ordinary shareholders of Baozun Inc.:       Basic 0.68  1.09  0.16  Diluted 0.66  1.07  0.16  Weighted average shares used in calculating net income per ordinary share       Basic 174,343,867  177,090,226  177,090,226  Diluted 179,098,979  180,903,849  180,903,849          Net income 38,968  64,970  9,569  Other comprehensive income, net of tax of nil:       Foreign currency translation adjustment (3,081) 15,875  2,338  Comprehensive income 35,887  80,845  11,907             In June 2016, the FASB issued ASU 2016-13, Financial Instruments—Credit Losses (Topic 326), which requires all entities to disclose their current estimate of all expected credit losses. We adopted this ASU on January 1, 2020 using the modified retrospective transition method and no material adjustment to the opening balance of retained earnings of 2020 was necessary. The adoption of this new ASU has no material impact on our consolidated financial position and results of operations. (1) Share-based compensation expenses are allocated in operating expenses items as follows:      For the three months ended September 30,   2019 2020   RMB RMB US$         Fulfillment 2,382 2,746 404 Sales and marketing 5,840 9,544 1,406 Technology and content 2,861 4,533 668 General and administrative 8,378 9,863 1,453   19,461 26,686 3,931         (2) Including amortization of intangible assets resulting from business acquisition, which amounted to RMB0.4 million for both the three months period ended September 30, 2019 and 2020.(3) Including income tax benefits of RMB0.1 million related to the reversal of deferred tax liabilities, which was recognized on business acquisition for both the three months period ended September 30, 2019 and 2020.  Baozun Inc. Reconciliations of GAAP and Non-GAAP Results (in thousands, except for share and per ADS data)     For the three months ended September 30,  2019  2020   RMB RMB US$                 Income from operations 56,082  84,607  12,461  Add: Share-based compensation expenses 19,461  26,686  3,931     Amortization of intangible assets resulting from business acquisition 391  391  57  Non-GAAP income from operations  75,934  111,684  16,449          Net Income 38,968  64,970  9,569  Add: Share-based compensation expenses 19,461  26,686  3,931     Amortization of intangible assets resulting from business acquisition 391  391  57  Less: Tax effect of amortization of intangible assets resulting from business acquisition (98) (98) (14) Non-GAAP net income  58,722  91,949  13,543          Net income attributable to ordinary shareholders of Baozun Inc. 39,352  64,635  9,520  Add: Share-based compensation expenses 19,461  26,686  3,931     Amortization of intangible assets resulting from business acquisition 199  199  28  Less: Tax effect of amortization of intangible assets resulting from business acquisition (50) (50) (7) Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. 58,962  91,470  13,472                  Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS:       Basic 1.01  1.55  0.23  Diluted 0.99  1.52  0.22  Weighted average shares used in calculating net income per ordinary share       Basic 174,343,867  177,090,226  177,090,226  Diluted 179,098,979  180,903,849  180,903,849             ______________________________1 This announcement contains translations of certain Renminbi (RMB) amounts into U.S. dollars (US$) at a specified rate solely for the convenience of the reader. Unless otherwise noted, the translation of RMB into US$ has been made at RMB6.7896 to US$1.00, the noon buying rate in effect on September 30, 2020 as set forth in the H.10 Statistical Release of the Federal Reserve Board. 2 Non-GAAP income from operations is a non-GAAP financial measure, which is defined as income from operations excluding share-based compensation expenses and amortization of intangible assets resulting from business acquisition. 3 Non-GAAP net income attributable to ordinary shareholders of Baozun Inc. is a non-GAAP financial measure, which is defined as net income attributable to ordinary shareholders of Baozun Inc. excluding share-based compensation expenses and amortization of intangible assets resulting from business acquisition. 4 Each ADS represents three Class A ordinary shares. 5 Basic and diluted non-GAAP net income attributable to ordinary shareholders of Baozun Inc. per ADS are non-GAAP financial measures, which are defined as non-GAAP net income attributable to ordinary shareholders of Baozun Inc. divided by weighted average number of shares used in calculating basic and diluted net income per ordinary share multiplied by three, respectively. 6 GMV includes value added tax and excludes (i) shipping charges, (ii) surcharges and other taxes, (iii) value of the goods that are returned and (iv) deposits for purchases that have not been settled. 7 Distribution GMV refers to the GMV under the distribution business model. 8 Non-distribution GMV refers to the GMV under the service fee business model and the consignment business model.

  • GlobeNewswire

    Baozun Strengthens Leadership Team with New Appointments

    SHANGHAI, China, Nov. 23, 2020 (GLOBE NEWSWIRE) -- Baozun Inc. (Nasdaq: BZUN) (“Baozun” or the “Company”), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced that its Board of Directors has appointed Mr. Arthur Yu, the Company’s current Vice President of Finance, as Chief Financial Officer (“CFO”), effective December 1, 2020. To help ensure a smooth transition, Mr. Yu will work closely with the Company's current CFO, Mr. Robin Lu. Mr. Robin Lu will take on a new role where he will spearhead the Company’s strategic business development and investment initiatives, both financially and operationally. The Company plans to leverage these strategic initiatives to promote exposure to emerging brands, new e-commerce trends, and other business development opportunities, to capture emerging opportunities early in the development life cycle across China’s e-commerce sector.Before joining Baozun on September 1, 2020 as Vice President of Finance, Mr. Arthur Yu worked for Jaguar Land Rover Plc, where he served as CFO Greater China and Board Supervisor of the Chery Jaguar Land Rover from 2018 to 2020. Prior to this, Mr. Yu worked for BT Group Plc from 2009 to 2018 and held several senior leadership positions in UK and Hong Kong. His last role within BT Group was CFO, Asia, Middle East and Africa and Chairman of BT China. During his time at BT Group, he delivered significant cashflow and profitability improvement through an operational efficiency programme. In his earlier career, Arthur worked as a management consultant for PricewaterhouseCoopers from 2007 to 2009 and worked for Rolls-Royce Plc under its graduate leadership programme from 2004 to 2007. Mr. Yu holds a BSc degree in management sciences from Warwick University, an MSc degree in management information systems from the London School of Economics, and an Executive MBA degree from Judge Business School, University of Cambridge. He is currently a fellow member of the Charted Institute of Management Accountant.Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, “On behalf of the Board, I would like to thank Robin for being an invaluable member of the executive team. In his two years as CFO, Robin has been instrumental in enhancing our financial management system, working capital efficiency, and business development in support of Baozun’s growth efforts, including our recent successful secondary listing on the Hong Kong Stock Exchange. We believe he will continue to play a significant role in executing our business strategy and accelerating the pace of innovation and development at Baozun.”“We welcome Arthur to our leadership team. Arthur is well equipped to assume the role of CFO with substantial experience in the financial arena. His impressive track record of success in driving strategic planning, continuous improvement and growth for large multinational organizations is an excellent fit with our high-quality growth strategy and growing focus on serving both global and domestic brands. We believe Baozun is uniquely positioned to win in the China’s dynamic e-commerce market, and now with the strength of our leadership team, I am more confident than ever that we will be able to accelerate growth and build shareholder value.”About Baozun Baozun is the leader and a pioneer in the brand e-commerce service industry in China. Baozun empowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end e-commerce service capabilities, omni-channel coverage and technology-driven solutions. Its integrated one-stop solutions address all core aspects of the e-commerce operations covering IT solutions, online store operations, digital marketing, customer services, and warehousing and fulfillment.For more information, please visit http://ir.baozun.com.Safe Harbor Statement This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “potential,” “continue,” “ongoing,” “targets,” “guidance,” “going forward,” “outlook” and similar statements. Statements that are not historical facts, including statements about the Company’s strategies and goals, are or contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s operations and business prospects; the Company’s business and operating strategies and its ability to implement such strategies; the Company’s ability to develop and manage our operations and business; competition for, among other things, capital, technology and skilled personnel; the Company’s ability to control costs; the Company’s dividend policy; changes to regulatory and operating conditions in the industry and geographical markets in which the Company operates; and other risks and uncertainties. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission and announcements on the website of The Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date of this press release and are based on assumptions that the Company believes to be reasonable as of this date, and the Company does not undertake any obligation to update any forward-looking statement, except as required under applicable law.For investor and media inquiries, please contact:Baozun Inc. Ms. Wendy Sun Email: ir@baozun.comChristensen In China Mr. Andrew McLeod Phone: +852-2232-3941 E-mail: baozun@christensenir.comIn US Ms. Linda Bergkamp Phone: +1-480-614-3004 Email: lbergkamp@christensenir.com

  • GlobeNewswire

    Baozun Sets New Total Order Value Record of RMB16.50 Billion for Extended 11.11 Festival 2020

    SHANGHAI, China, Nov. 11, 2020 (GLOBE NEWSWIRE) -- Baozun Inc. (Nasdaq: BZUN and HKEX:9991) (“Baozun” or the “Company”), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced that the total order value settled through payment gateways on all of the Company’s e-commerce channels reached a record RMB16.50 billion  for the eleven-day period around the 2020 11.11 Shopping Festival (“11.11 Festival”), an increase of 54.8% from the same period last year. The eleven-day period lasted from November 1 through November 11, 2020. To support the expected surge in orders and maximize traffic acquisition for its brand partners, Baozun upgraded its dynamic technology system, expanding capacity to processing of up to five million orders per hour. It also launched a variety of automated SKU planning and launch tools, short-video processing, and sales intelligence applications for its proprietary Retail Operation Support System (“ROSS”) to promote greater efficiency across its platform.In addition to the customary peak event on November 11, this year Tmall launched an additional peak shopping window, for the first time ever, between November 1 and November 3. The extended shopping period enabled merchants to double up on promoting their products to consumers across China. The dual shopping window created a need for extended marketing while the increase in pre-sales boosted demand for logistics solutions and services. Baozun’s core e-commerce infrastructure, including logistic and supply chain, fully leverages algorithms to optimize real-time monitoring of big data across the entire order flow process, beginning with pre-sales, significantly improving order fulfillment speed and overall customer experience. Baozun also introduced several digital marketing data analysis tools, to provide comprehensive marketing and interactive initiatives for targeted and differentiated consumer groups across O2O scenarios, which was critical for driving conversion and engagement throughout the entire 11.11 Festival.Mr. Vincent Qiu, Chief Executive Officer of Baozun, commented, “We are pleased to report yet another year of record 11.11 Festival results, with the total number of orders increasing by 35% to 41 million. The dual shopping window event created unprecedented operational, marketing and logistics challenges that required extensive advanced strategic planning, testing, and coordination with brand partners, and we are quite pleased with how smoothly everything progressed. Our performance demonstrates our ability to empower brands with the best technology and data intelligence driven support. We intend to keep driving forward new innovations that support our partners e-commerce strategies and fuel our own future growth as we look to strengthen our position as the leading e-commerce service provider in China.”About Baozun Inc.Baozun is the leader and a pioneer in the brand e-commerce service industry in China. Baozun empowers a broad and diverse range of brands to grow and succeed by leveraging its end-to-end e-commerce service capabilities, omni-channel coverage and technology-driven solutions. Its integrated one-stop solutions address all core aspects of the e-commerce operations covering IT solutions, online store operations, digital marketing, customer services, and warehousing and fulfillment.For more information, please visit http://ir.baozun.com.Safe Harbor StatementThis press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “potential,” “continue,” “ongoing,” “targets,” “guidance,” “going forward,” “outlook” and similar statements. Statements that are not historical facts, including quotes from management in this announcement and statements about the Company’s strategies and goals, are or contain forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s operations and business prospects; the Company’s business and operating strategies and its ability to implement such strategies; the Company’s ability to develop and manage its operations and business; competition for, among other things, capital, technology and skilled personnel; the Company’s ability to control costs; the Company’s dividend policy; changes to regulatory and operating conditions in the industry and geographical markets in which the Company operates; and other risks and uncertainties. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission and announcements on the website of The Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date of this press release and are based on assumptions that the Company believes to be reasonable as of this date, and the Company does not undertake any obligation to update any forward-looking statement, except as required under applicable law.For investor and media inquiries, please contact:Baozun Inc. Ms. Wendy Sun Email: ir@baozun.comChristensen In China Mr. Andrew McLeod Phone: +852-2232-3941 E-mail: baozun@christensenir.comIn US Ms. Linda Bergkamp Phone: +1-480-614-3004 Email: lbergkamp@christensenir.comSource: Baozun Inc.