|Day's Range||50.63 - 51.27|
|52 Week Range||35.84 - 55.75|
|PE Ratio (TTM)||9.43|
|Dividend & Yield||0.81 (1.58%)|
|1y Target Est||N/A|
Frustrated fliers discover that paying for a preferred seat on a flight guarantees them nothing.
Southwest Airlines, which has its largest hub at Chicago's Midway Airport, can add another feather to its cap. MBLM, a New York City-based brand intimacy agency, today released its 2017 Brand Intimacy Report for the airline industry, and the results show Southwest notched — by far — the highest Brand Intimacy Quotient (BIQ), a 25.4, among the nation's four major domestic carriers. Southwest's (LUV) 25.4 Quotient far exceeded the next best BIQ, a 16.2 scored by Delta Air Lines (DAL), a bit player in the Chicago market.
Improved unit revenue scenario benefited the second-quarter earnings reports of the likes of JetBlue (JBLU) this week.