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Deer Consumer Products, Inc. (DEER)

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Deer Consumer Products, Inc.

Building M-6
Area 2, 1st Floor
Shenzhen 518057
86 755 8602 8285

SectorConsumer Goods
IndustryHome Furnishings & Fixtures
Full Time Employees890

Key Executives

Mr. Ying HeCo-Founder, Chairman and Chief Exec. Officer24.66kN/A48
Mr. Zongshu NieChief Financial Officer, Principal Accounting Officer, Financial Controller and Director22.8kN/A38
Mrs. Yongmei WangPresN/AN/A42
Ms. Tina Feifei LiCorp. Sec.N/AN/AN/A
Amounts are as of December 31, 2011 and compensation values are for the last fiscal year ending on that date. Pay is salary, bonuses, etc. Exercised is the value of options exercised during the fiscal year. Currency in USD.


Deer Consumer Products, Inc., through its subsidiaries, engages in the design, manufacture, and sale of small home and kitchen electronic appliances. It offers blenders, juicers, soy milk makers, food processors, popcorn makers, meat grinders, coffee machines, and hot water kettles primarily under the Deer brand name, as well as under one store brand for retailer’s private label programs. Deer Consumer Products also offers humidifiers and dehumidifiers, rice cookers, and toasters. The company sells its products to consumer product companies internationally; and to retail stores through agents in the People’s Republic of China. It also operates as an original design manufacturer and original equipment manufacturer. The company was formerly known as Tag Events Corp. and changed its name to Deer Consumer Products, Inc. in September 2008. Deer Consumer Products, Inc. is based in Shenzhen, the People’s Republic of China.

Corporate Governance

Deer Consumer Products, Inc.’s ISS Governance QualityScore as of N/A is N/A. The pillar scores are Audit: N/A; Board: N/A; Shareholder Rights: N/A; Compensation: N/A.

Corporate governance scores courtesy of Institutional Shareholder Services (ISS). Scores indicate decile rank relative to index or region. A decile score of 1 indicates lower governance risk, while a 10 indicates higher governance risk.