DIS - The Walt Disney Company

NYSE - Nasdaq Real Time Price. Currency in USD
141.08
-0.57 (-0.40%)
As of 2:14PM EDT. Market open.
Stock chart is not supported by your current browser
Previous Close141.65
Open140.81
Bid140.97 x 800
Ask141.00 x 1200
Day's Range139.11 - 141.13
52 Week Range100.35 - 142.95
Volume5,886,162
Avg. Volume13,924,914
Market Cap253.902B
Beta (3Y Monthly)0.70
PE Ratio (TTM)15.78
EPS (TTM)8.94
Earnings DateAug 5, 2019 - Aug 9, 2019
Forward Dividend & Yield1.76 (1.33%)
Ex-Dividend Date2018-12-07
1y Target Est149.26
Trade prices are not sourced from all markets
  • YFi Interactive: Shares of Disney, Walmart, Home Depot rise
    Yahoo Finance Video3 days ago

    YFi Interactive: Shares of Disney, Walmart, Home Depot rise

    Yahoo Finance's Jared Blikre reports on the weekly stock winners and losers-- Home Depot, Walmart, Disney lead the way.

  • Reuters54 minutes ago

    US STOCKS-Wall Street holds on to gains; Fed policy meeting eyed

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  • Construction update: Tron coaster stands tall over Magic Kingdom
    American City Business Journals2 hours ago

    Construction update: Tron coaster stands tall over Magic Kingdom

    Construction is well underway on the latest attraction at Walt Disney World’s Magic Kingdom theme park.  The company has been erecting the new Tron coaster in the park’s Tomorrowland area next to the iconic Space Mountain ride. The Tron coaster is inspired by the Tron Lightcycle Power Run at Shanghai Disneyland and puts riders behind two-wheeled Lightcycles that race the digital world from the film series. There's no specific opening date yet for the attraction, but Disney said it should be ready for the 50th anniversary of Walt Disney World in 2021.  The track of the new coaster already can be seen from many parts of the theme park. Construction crews at Magic Kingdom officially went vertical on the project in May.  Check out the slideshow below for a peek at the Tron coaster construction.  Overall, new theme park attractions create experiences that keep visitors coming back to Orlando, where the local $70 billion tourism industry drew a record 75 million visitors in 2018.That helps as the region awaits the debut of major expansions such as Disney's planned new Star Wars-themed hotel.

  • Disney Stock Fell on Rating Downgrade from Imperial Capital
    Market Realist2 hours ago

    Disney Stock Fell on Rating Downgrade from Imperial Capital

    Disney’s earnings have been declining for the past two quarters due to a significant investment in the launch of its streaming services. In Q2 2019, Disney’s earnings declined 13% YoY due to a double-digit decline in operating income.

  • Reuters4 hours ago

    US STOCKS-Wall Street moves higher; Fed policy meeting on the horizon

    U.S. stocks ticked higher on Monday, with the tech-heavy Nasdaq powering ahead, as investors awaited a pivotal Federal Reserve meeting for clues on the path ahead for interest rates. The Nasdaq Composite index rose, boosted by 1% to 3% gains in shares of marquee companies such Facebook Inc, Apple Inc, Amazon.com Inc, Microsoft Corp and Alphabet Inc.

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  • TheStreet.com5 hours ago

    Disney on Watch After Imperial Capital Downgrade

    are falling 0.8% premarket Monday after analysts at Imperial Capital downgraded the stock to in-line from outperform on concerns about valuation. Imperial analyst David Miller weighed in on Disney in November, setting the company with an outperform rating. Since then, the stock has risen 26%, making Disney's valuation too rich for the firm.

  • MarketWatch5 hours ago

    Disney's stock slips after Imperial Capital downgrades, citing 'record' valuation

    Shares of Walt Disney Co. fell 0.4% in premarket trading Monday, after the media and entertainment giant was downgraded by Imperial Capital analyst David Miller, citing concerns over valuation after the recent run up in price. Miller cut his rating to in line, after being at outperform since November 2018, but kept his price target at $147. The stock has soared 29.2% year to date through Friday, while the SPDR Communication Services Select Sector ETF has rallied 16.6% and the Dow Jones Industrial Average has gained 11.8%; it closed at a record of $141.74 on Thursday. Miller said Disney's stock is "now trading at record multiples," with all the bullish catalysts he was expecting when he upgraded the stock in November, including the release of "Avenger's Endgame," the opening of two "Star Wars" lands, the disposal of the Regional Sports Networks and the re-financing of various 21st Century Fox debt, is now "pretty much built into the stock, in our view." He said the one bullish catalyst that hasn't yet occurred--the resumption of share buybacks--could resume as soon as about one year from now.

  • Does Disney Stock Get to $200 in 2, 4 or 6 Years?
    InvestorPlace6 hours ago

    Does Disney Stock Get to $200 in 2, 4 or 6 Years?

    The headline read Update: Walt Disney (NYSE:DIS) Stock Gained 58% In The Last Five Years.Source: imdb.com Although that might seem like an average return for one of America's most iconic companies, it was 20 percentage points higher than the market-weighted average returns of stocks trading on U.S. exchanges, not including dividends.In other words, Disney stock outperformed the average of around 3,700 stocks between May 2014 and May 2019. That's not too shabby for an equity that was dead money for three of those years.InvestorPlace - Stock Market News, Stock Advice & Trading TipsIncluding dividends, DIS stock generated an annual total return over the past five years through June 12 of 11.56%. That's 135 basis points higher than the exchange-traded fund iShares Core S&P Total U.S. Stock Market ETF (NYSEARCA:ITOT).So, on balance, it's hard to argue with the performance of the Disney stock price over the past half-decade.Where does it go from here? * 10 Stocks to Buy That Wall Street Expects to Soar for the Rest of 2019 DIS stock took approximately 26 months to double from $50 in December 2012, to $100 in February 2015. Disney stock is well over four years into its journey toward $200 after first eclipsing the three-digit barrier. It begs the question how much longer until shares finally reach the next obvious psychological target.Here's my simplistic view on the subject. Disney Stock Gets to $200 in 2 YearsFirst of all, were DIS stock to get to $200 in 24 months, it would have taken nearly six-and-a-half years to do so from February 2015. That's almost three times as long as it took to get to $100. Given the time elapsed between December 2012 and June 2021, Disney at that point would be a much larger company.I don't think investors should read anything into that. It's much harder to move a $400-billion market capitalization than it is a company one quarter the size.It is what it is.Naturally, I like most investors will point to the near-term success or failure of Disney+. This is the company's soon-to-be-launched (Nov. 12) streaming service intended to take market share from Netflix (NASDAQ:NFLX). At the same time, Disney+ provides loyal customers with another venue to view Disney content.Costing $6.99 per month or $5.83 per month if you pay for an entire year, the service is kid-friendly with no R-rated content allowed. Marvel, Star Wars, Pixar, Avengers, they'll all be available on Disney+. And it will all be downloadable.Families are getting a lot of good content in one place.Morgan Stanley recently raised its target for the Disney stock price to $160 from $135 based on higher forecasts for Disney+. "We forecast over 130 million global OTT subscribers by 2024," stated the investment bank's recent note.It also projected that Disney's direct-to-consumer formats (ESPN+, Disney+) would become profitable by 2024.So, based on its history of share price growth, combined with some of Morgan Stanley's projections, I'd say it's got about a one in five chance of hitting $200 within 24 months. It Gets There in 4 YearsFor the Disney stock price to hit $200 within 48 months, DIS must generate an annual return of 10.3%. That's a reasonable goal if the Magic Kingdom's streaming service converts 130 million subscribers by 2024.I'd say it's got a better than 50% chance of hitting $200 by June 2023. It Arrives in a Disappointing 6 YearsOne of two things will slow the journey to $200 for DIS stock.First, let's say Disney+ fails to grab 100 million subscribers by 2024. I would think investors would view that as a colossal failure, putting a significant drag on Disney stock. After all, streaming failure would also mean lower cash flow and debt repayment.That brings me to the second reason it might not get there.At the end of September, before Disney completed its purchase of parts of 21st Century Fox, it had $20.9 billion in debt. At the end of March, after completing the acquisition, it finished the quarter with $58 billion in debt. That's a manageable 24% of its market cap.Should Disney+ be a flop, it will have a lot of debt on its books without nearly as much cash flow to make its interest payments and repayment of debt. Primarily, the reason DIS management pursued Fox was for the content it could use for Disney+.If Disney+ fails, Disney stock might not make it $200 in eight years, let alone six. The Bottom Line on Disney StockIf I were to guess when DIS stock will hit $200, I'd say sometime in the second half of 2022. But keep in mind that's based on nothing more than my belief that Disney+ will be a considerable success.At the time of this writing Will Ashworth did not hold a position in any of the aforementioned securities. More From InvestorPlace * 4 Top American Penny Pot Stocks (Buy Before June 21) * 10 Stocks to Buy That Wall Street Expects to Soar for the Rest of 2019 * 7 Value Stocks That Are Flying Under the Radar * 6 Mouth-Watering Fast Food Stocks for Growth Investors Compare Brokers The post Does Disney Stock Get to $200 in 2, 4 or 6 Years? appeared first on InvestorPlace.

  • Investing.com8 hours ago

    Stocks - Wall Street Mixed as Fed Meeting in Focus

    The Dow lost 3 points, a negligible movement, by 9:51 AM ET (13:51 GMT), while the S&P; 500 rose 4 points or 0.2% and tech-heavy Nasdaq composite surged 47 points or 0.6%, reversing some of last week's underperformance.

  • Investing.com10 hours ago

    Stocks - Pfizer, Target Fall Premarket; Deutsche Bank, Boeing Rise

    Investing.com - Stocks in focus in premarket trading on Monday:

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    Stocks - U.S. Futures Inch up as Investors Await Fed Meeting

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  • Financial Times14 hours ago

    Rick Caruso and his California dream

    The past year has been a busy one for billionaire property developer Rick Caruso. “There was sort of a lore in the company [that] the reason we go over budget is because Rick walks around and says ‘move that wall’,” Caruso relates.

  • Dow Jones Futures: As Stock Market Rally Aims To Advance, Watch These 5 Dow Stocks
    Investor's Business Daily15 hours ago

    Dow Jones Futures: As Stock Market Rally Aims To Advance, Watch These 5 Dow Stocks

    The stock market rally is drifting. But Microsoft is in a buy zone. Fellow Dow stocks Disney and Home Depot are close. Apple has a new base. Boeing is vying for orders at the Paris Air Show.

  • Goldman Sachs: 5 ‘Superstar’ Stocks To Buy Now
    TipRanksyesterday

    Goldman Sachs: 5 ‘Superstar’ Stocks To Buy Now

    Goldman Sachs has a new strategy for investors to consider. The firm has now revealed that the most dominant companies in an industry tend to outperform companies with a smaller percentage of market sales. There’s even a name for these kind of companies ‘superstar firms.’ “The market positioning of superstar firms often allows for greater bargaining power over consumers and workers and higher profitability,” Goldman's senior US equity strategist David Kostin told investors. “Superstar firms have been one driver of the explosion in US corporate margins post-crisis.”According to Kostin, companies with the highest share of industry sales have returned 49% since 2015. In contrast, companies with the lowest share of industry sales returned just 16% over the same time-frame. Here we take a closer look at five of the most prominent stocks in Goldman Sachs' 'superstar' portfolio. Should you buy into these names now? Let’s see what the Street has to say now… 1\. Altria (MO) * 88% share of industry US salesDuring the last five years, tobacco giant MO has gained 23%. That’s despite a disastrous 2018 which saw prices pullback 30%. So far in 2019, shares are holding steady- and Wells Fargo’s Bonnie Herzog spies upside ahead. She has just reiterated her Buy rating with a price target of $65 (28% upside potential). She believes that Altria will be able to weather the shift from traditional cigarettes to vapor products. “Major tobacco manufacturers are well-positioned in the current regulatory/political environment driven by strong management teams and a deep reservoir of bench talent and funds to drive innovation” says the analyst. Interestingly, Herzog adds that industry consolidation “will increasingly favor scale in the global ‘arms’ race in reduced-risk products (RRPs) while addressing the youth crisis.” Altria, for example, recently invested $12.8 billion in leading e-cigarette maker Juul Labs as well as a further $1.8 billion in cannabis stock Cronos Group (CRON). Luckily for Altria, Juul recently revealed Q1 sales of $528 million, up 23% from the previous quarter’s revenue. Now there is talk that Juul could be on the way to opening its own chain of vaping shops, starting in Houston and Dallas, Texas. Meanwhile Altria will also exclusively distribute Philip Morris International's (PM) "heat-not-burn" tobacco device. Called IQOS the device heats tobacco to around 350°C vs temperatures in excess of 600°C for a cigarette. “Because the tobacco is heated and not burned, the levels of harmful chemicals are significantly reduced compared to cigarette smoke” claims the company.Overall, we can see that the stock has a cautiously optimistic Moderate Buy analyst consensus. This is based on all the ratings received by the company over the last three months. Meanwhile the average analyst price target of $60 indicates upside potential of 18% from current levels. View MO Price Target & Analyst Ratings Detail 2\. Alphabet (GOOGL) * 63% share of industry US salesLooking back, GOOGL has almost doubled in value over the last five years. But that doesn’t mean there isn’t further upside potential ahead. GOOGL still retains a bullish ‘Strong Buy’ Street consensus. What’s more, the $1,334 average analyst price target indicates upside potential of over 22%. That’s despite more anti-trust talk from regulators, with Makan Delrahim (Assistant AG, DOJ) suggesting that stricter regulation may be coming.“Investors may be getting relatively comfortable with the underlying regulatory risk given that so far, the financial performance at FB, GOOGL and AMZN continues to be in line or even better than what the Street has been expecting” notes top-rated SunTrust Robinson analyst Youssef Squali. Given the complexity and global considerations of regulating and/or breaking up big tech, Squali is confident that it is likely to take years for regulatory measures to be implemented, and even longer for them to start impacting the financials of these companies. What’s more there is a growing realization that even in case of a break-up of a behemoth like GOOGL, the value of the parts may be higher than the whole over time. For example, Needham analyst Laura Martin has just reiterated her GOOGL buy rating with a $1,350 price target. She has calculated that the company could be worth nearly 50% more than its current valuation in the case of a break-up. Martin values Google search at $600 per Alphabet share, YouTube at $200, and the Android App Store at $100. Plus there are extra contributions from Gmail, Maps, Waymo, DeepMind etc. “Elevated regulatory scrutiny adds costs and margin pressures for 2-4 years, but probably has little impact on revenue growth or consumer usage until outcomes are determined and then fought out in the courts,” she concluded.View GOOGL Price Target & Analyst Ratings Detail 3\. General Electric (GE) * 51% share of industry US sales With new CEO Larry Culp at the helm, General Electric has put on a remarkable year-to-date rally of over 40%. The company was primed for a rebound after plunging over 50% in 2018. And analysts are currently divided about the stock’s outlook going forward.The key question is whether Culp’s multiyear turnaround plan will succeed to boost the company while reducing its massive $110 billion debt pile (as of March 31, according to FactSet). Cowen & Co’s Gautam Khanna sums up the problem here: “The major debates on GE's stock, which won't be resolved for years, are whether cost cutting & portfolio actions will return Industrial to sustained high FCF [free cash flow] conversion, & if Capital will require more cash support.” As a result, the analyst reiterates his Hold rating on GE with an $8 price target. That suggests shares could fall 20% from current levels. However, there are some more positive voices in the crowd. Most noticeably, William Blair’s Nicholas Heymann has just reiterated his GE Buy rating. He believes GE can ‘materially outperform’ the market over the next 12 months.“We continue to believe GE’s underlying intrinsic value (with no value assigned to Power) is somewhere in the range of $14-$16 per share,” the analyst revealed, describing this as a “highly feasible base-case valuation for GE’s share price over the next 6-12 months.”“The unbridled fear that overshadowed a rational assessment of the company’s underlying fair value exiting 2018 is beginning to recede and be replaced with far less ambiguous and more tangible plans and actions that will support a likely materially higher value for GE’s stock over the next 12 months and beyond,” said Heymann. View GE Price Target & Analyst Ratings Detail 4\. Walt Disney (DIS) * 49% share of industry US salesThis is a critical year for Walt Disney. As well as two new Star Wars attractions, DIS is also launching its own direct-to-consumer (DTC) streaming service known as Disney+. Clearly investors are feeling optimistic- boosted by the success of Avengers: Endgame (the second highest-grossing film of all time), shares are up 29% year-to-date. This brings Walt Disney’s total five-year gain of over 70%. It’s not just investors that are bullish on DIS right now. In the last three months, 16 analysts have published DIS Buy ratings vs just 3 Hold ratings. That gives DIS its ‘Strong Buy’ Street consensus. Meanwhile the average analyst price target of $153 indicates upside potential of 8%. “I believe that Disney+ will be a significant revenue driving opportunity along with the ongoing success of Disney Studios and Theme Parks” commented five-star Tigress Financial analyst Ivan Feinseth. “I further believe both Star Wars and Marvel franchises including a number of series from both these franchises will be significant drivers for Disney+ subscriptions,” Feinseth wrote. ‘Star Wars Episode IX: The Rise of Skywalker’ is set for release this December, and could also generate a whopping $2 billion in box office revenue.At the same time Morgan Stanley’s Benjamin Swinburne has just raised Disney’s long-term DTC subscribers and earnings estimates. This leads him to a new $160 price target and $210 bull case. He is now forecasting over 130mm global OTT subscribers by 2024, and is confident that DIS shares can sustain a premium multiple as the service ramps up. The analyst’s willingness to underwrite these higher estimates stems from: 1) A faster-than-expected global launch for Disney+; 2) More IP aggregating more quickly than anticipated; and 3) A plan to leverage third-party distribution. View DIS Price Target & Analyst Ratings Detail 5\. General Motors (GM) * 48% share of industry US salesOnly three analysts have published recent ratings on GM. Two analysts are staying neutral on the stock, while one analyst- Morgan Stanley’s Adam Jonas\- has a bullish rating on GM. Encouragingly, out of the three analysts, Jonas is the analyst with the strongest stock picking track record. Following relatively ‘in-line’ Q1 earnings results, Jonas reiterated his buy rating and Street-high price target of $44. From current levels that translates into 23% upside potential. According to the analyst, Q1 earnings didn’t fundamentally change his take on the GM story- especially if you strip away the mark-to-market ‘noise’ from the Lyft (LYFT) and PSA revaluations. Nonetheless, Jonas revealed that he was "sympathetic to some investor profit taking" after prices climbed 5% in April.And the analyst also moved to temper expectations surrounding GM’s self-driving Cruise unit. "While we think GM Cruise has important technological value, we urge investors to lower expectations on revenue generation and profitability of the unit," Jonas advised. "Taking nothing away from GM cruise, it is our understanding that the technology required to remove human drivers at an acceptable level of consumer safety is likely many years away." He continued: "And the legal and regulatory construct to support, even proven technology, may present even greater hurdles largely outside of GM Cruise's control."At the time of writing, General Motors has enjoyed a modest year-to-date rise of 7%. Despite rallying in both 2016, and 2017, 2018 was a more difficult year for GM investors with the stock losing 19%. View GM Price Target & Analyst Ratings DetailDiscover stock ideas from the Street’s best performing analysts here

  • Disney, Comcast Lead 5 Top Stocks Near Buy Points In This Bullish Base Pattern
    Investor's Business Dailyyesterday

    Disney, Comcast Lead 5 Top Stocks Near Buy Points In This Bullish Base Pattern

    Disney and Comcast are near buy points after holding up well in the stock market correction. Cadence Design Systems, Estee Lauder and TransDigm also are near breakouts from shallow bases.

  • Will Disney's U.S. Subscribers Outnumber Netflix by 2024?
    Motley Foolyesterday

    Will Disney's U.S. Subscribers Outnumber Netflix by 2024?

    The House of Mouse is forecasting growth that could outpace Netflix.

  • Disney, IBD Stock Of The Day, Tests Buy Point Amid Transformational Streaming Moves
    Investor's Business Daily3 days ago

    Disney, IBD Stock Of The Day, Tests Buy Point Amid Transformational Streaming Moves

    Disney stock cleared a buy point Friday, fueled by more bullish expectations for its upcoming Disney+ video streaming service.

  • American City Business Journals3 days ago

    Disney reveals Guardians of the Galaxy food at Epcot

    The new dining items are part of the park's returning "Guardians of the Galaxy — Awesome Mix Live! show.

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    US Indexes Close Higher Thursday

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  • Roku Stock Is Streaming Profits for Investors, But Be Careful
    InvestorPlace3 days ago

    Roku Stock Is Streaming Profits for Investors, But Be Careful

    There are few companies this year that are raising more eyebrows than Roku (NASDAQ:ROKU) stock. Roku is up over 240% this year, which is 16 times better that the performance of the S&P 500.Source: Shutterstock Clearly this is a momentum stock, and these usually pose a problem for most investors. On the way up, they appear perpetually ready to correct, scaring most investors out. Conversely, few are brave enough to catch them on the way down.The ROKU chart is now so one-sided that it's impossible to find any upside targets from here. Anyone buying it here is clearly hoping for this insane rally to continue.InvestorPlace - Stock Market News, Stock Advice & Trading TipsIn early May, although I was leery of it, I shared the potential of Roku hitting $85 per share. The bulls more than delivered on that potential. Up here I cannot chase it because I don't have visibility to upside levels. Besides, the rise was so fast that it has undoubtedly built up a bunch of weak hands below. Sentiment and Technicals in ROKU StockBefore you label me a hater, this is not the same as saying short the stock. I am merely pointing out that it's okay to wait it out a few ticks. * 10 Stocks to Buy That Wall Street Expects to Soar for the Rest of 2019 The markets in general are near all-time highs and going into tremendous geopolitical risk. Some would say that investors are reckless so equities are vulnerable to a correction. Although I don't expect a major one, we could dip on headlines -- but only as part of normal price action. If stocks in general fall, Roku could fall off a cliff. Momentum stocks run fast in both direction.In addition and even with normal price action, breakouts like this need to retest the necklines. Bulls need to know that they have support below before setting new highs.So it would be reasonable to expect Roku stock to drop towards the $82-$88 zone, which was my upside target. So those who are long Roku should not fear this potential drop; it would just be normal price action.Fundamentally, I have problems with the stock. I don't believe in its model as much as Wall Street does. I think onus is on management to prove that they deserve such high valuation. This may be the case that the expectations are too lofty at this point.I have a special label in my trade book for situations like these: THTH -- Too High to chase and Too Hot to short. For those who are set on shorting Roku, use options where a September debit put spread can limit the damage if you're wrong.This stock is not cheap. After 16 years of operations, it is still losing money and its price is 15 times its sales. Buying it up here means that the investors believe that it will grow into its valuation. I remain a skeptic. Bottom Line for RokuI do like the conviction of its fans, but Wall Street can be a fickle bunch. Consider what happened to Nvidia (NASDAQ:NVDA). Every expert loved it when it was at $290 per share. Then suddenly they hated it with a passion.I do like the ROKU sector because, thanks to Netflix (NASDAQ:NFLX), the world now wants to consume media online. Roku has a front seat to that new streaming world. I consider them an aggregator, so they are content-agnostic for now. But I still can't ignore the potential threat from the mega caps that are already in the streaming rat race.I use a Roku stick, but for free, and I would never pay for any of its services because I don't need to. I merely use it to screen share off my phone. It's not popular to say, but there's a risk that the stock has too much love right now.Logic suggests that it is okay to wait it out this high up, even at the expense of missing out on a few upside ticks. The setup for the last mega breakout was obvious to me, so I saw it the rally coming. I don't have that same visibility here, so I put it in the penalty box for now. I would also protect any short-term profits I have, just in case.Nicolas Chahine is the managing director of SellSpreads.com. As of this writing, he did not hold a position in any of the aforementioned securities. Join his live chat room free here. More From InvestorPlace * 4 Top American Penny Pot Stocks (Buy Before June 21) * 10 Stocks to Buy That Wall Street Expects to Soar for the Rest of 2019 * 7 Value Stocks That Are Flying Under the Radar * 6 Mouth-Watering Fast Food Stocks for Growth Investors Compare Brokers The post Roku Stock Is Streaming Profits for Investors, But Be Careful appeared first on InvestorPlace.

  • Buy Netflix Stock Because NFLX Continues to Win the Content Wars
    InvestorPlace3 days ago

    Buy Netflix Stock Because NFLX Continues to Win the Content Wars

    When it comes to Netflix (NASDAQ:NFLX) stock, I have one really simple saying: follow the content.The rationale behind this saying is also simple. Content is the core driver of the value of NFLX stock. The company has already figured out the best way to reach consumers. Specifically, NFLX has deployed a direct streaming service that is capable of streaming across multiple devices and has download and watch-later capability. Now NFLX only has to worry about content.Source: Shutterstock When the content is good, old subscribers will stay on the platform because they want to keep watching the content, and many new subscribers will sign up because they want to start watching the content. As a result, Netflix's total sub base will grow. Further, the better the content, the more consumers will pay for the platform. Consequently, NFLX can raise prices, leading to better unit economics, more revenue, and higher margins and profits.InvestorPlace - Stock Market News, Stock Advice & Trading Tips * 10 Stocks to Buy That Wall Street Expects to Soar for the Rest of 2019 The opposite is true, too. When the content is bad, old subscribers will be more willing to switch to other streaming platforms because they won't want to keep watching the content. The service won't attract new subscribers because they won't want to start watching the content. Netflix's subscriber base may shrink. Further, the worse the content, the less valuable consumers deem the platform. Consequently, in a worst-case scenario, Netflix would have to cut its prices. That leads to worse unit economics, less revenue, and lower margins and profits.Overall, then, when it comes to Netflix stock, it's all about content. Fortunately for those who are bullish on Netflix stock, NFLX is winning the content wars, and it looks poised to keep winning the content wars for the foreseeable future,. As a result, NFLX stock should keep rallying over the next several years. Netflix Is Winning the Content Wars TodayEvery few months, I do this exact type of article where I look at how consumers perceive Netflix's original content versus content from other sources. I always conclude that Netflix's original content is perceived as better by consumers. The same is true this time around.Most recently, NFLX launched When They See Us, a biographic drama series about five black teenagers who were convicted of a rape they didn't commit. That series was rated 9.1 out of 10 on IMDb. In a totally different genre, Netflix recently launched the first season of Dead to Me, an offbeat "dramedy" which follows the relationship between two strong women. That show got an 8.2 rating on IMDb.Crime documentary series Conversations with a Killer: The Ted Bundy Tapes, received a strong 7.8 rating on IMDb. The Society, an apocalypse thriller, scored a 7.1 rating on IMDb. Science fiction superhero-themed series The Umbrella Academy was rated 8.1 out of ten.Across the board, Netflix's original content over the past few weeks has been perceived as very good by consumers,repeating the pattern of the past several years. Importantly, all the shows and movies referenced above are original works. They aren't recycled content or second seasons. They are all fresh, new, and exciting concepts.Let's compare Netflix's recent content to that of Disney (NYSE:DIS), which is widely seen as Netflix's biggest potential competitor. Disney's three most recent major motion picture releases are Aladdin, Avengers: Endgame, and Dumbo. Two of those are remakes. The third is the final installment in a decade long series. Further, the average IMDb score among those three movies is around 7.5, which is below the scores obtained by four of the five Netflix originals listed above. Netflix Will Continue to Win the Content WarsNFLx is winning the content wars today. It's producing more and better content than anyone else. But, more importantly, Netflix will continue to win the content wars for the foreseeable future.The quality of content production is primarily influenced by two components. The first component is data. The more data a company has on consumers, the more it knows what they want to watch, and the more it can tailor content to their interests. The second component is resources. The more resources a company has, the more resources it can pour into content production.Netflix has the most the data and the most resources of any content producer. Thus, it's well-positioned to continue winning the content wars for the foreseeable future.On the data front, Netflix has nearly 150 million subscribers, in the U.S. and overseas, who are watching shows and movies on its platform every week, if not every day. That means Netflix has dynamic, real-time, and contextualized data on the viewing preferences of 150 million households globally. Nobody else has that data. Thus, Netflix can use its data-driven production method to create more relevant content than anyone else in the world.On the resources front, Netflix can justify spending a great deal on original content much easier than other platforms. Other streaming platforms have a few million subscribers. Thus, when they produce original content, it will be watched by a few million subscribers, at most. Companies can't justify spending large amounts on original content when the return potential is so small.But Netflix has 150 million subscribers. Thus, when it produces original content, its return potential is 150 million watchers. It can justify huge spending on original content when the return potential is that high.Because of Netflix's data and resource advantages, it should continue to win the content wars for a long time. The Bottom Line on NFLX StockWhen it comes to Netflix stock, follow the content. Buy NFLX stock when NFLX's content is good. Sell NFLX stock when NFLX's content isn't good.Netflix is winning the content wars right now, producing a plethora of really good and diverse original series and movies. Thus, next quarter's subscriber numbers should impress the Street, and that will push Netflix stock higher.At the same time, Netflix is poised to keep winning the content wars for the foreseeable future because of its huge data and resource advantages. Thus, its subscriber numbers will continue to be impressive for the foreseeable future, and its consistently higher than expected subscriber numbers will keep Netflix stock on a steady and healthy upward trend.As of this writing, Luke Lango was long NFLX and DIS. More From InvestorPlace * 4 Top American Penny Pot Stocks (Buy Before June 21) * 10 Stocks to Buy That Wall Street Expects to Soar for the Rest of 2019 * 7 Value Stocks That Are Flying Under the Radar * 6 Mouth-Watering Fast Food Stocks for Growth Investors Compare Brokers The post Buy Netflix Stock Because NFLX Continues to Win the Content Wars appeared first on InvestorPlace.

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