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It's still summer, but Starbucks baristas say Pumpkin Spice Latte ingredients have already arrived. Some think it's too soon.
Starbucks Corp. seems to really want to caffeinate downtown Sacramento, adding yet another Starbucks Reserve bar store within blocks of several other Starbucks stores near the Capitol. The Seattle cafe giant intends to lease 3,000 square feet at the ground level of a city garage at 10th and L streets. Starbucks (SBUX) launched the Starbucks Reserve bar chain with one location in its hometown Seattle in 2015.
After suffering declining revenues due to intense competition from McDonald's and Dunkin’ Brands in 2009, Starbucks opted to keep its costs lower to gain a competitive advantage.