|Bid||118.36 x 200|
|Ask||118.48 x 100|
|Day's Range||117.88 - 120.49|
|52 Week Range||73.74 - 122.79|
|PE Ratio (TTM)||31.72|
|Dividend & Yield||N/A (N/A)|
|1y Target Est||N/A|
The adjacent video shows a kid consoling Alex Hunter, a fictional soccer player created by Electronic Arts Inc. (EA) for FIFA's "The Journey," a mode that allows gamers to navigate the ins and outs of the international soccer world. The storyline started in FIFA 17 and has returned with the game's 2018 update, as Hunter is on the move after a breakthrough first season with the English Premier League. Matt Wolf, Coca-Cola Co.'s VP for entertainment, ventures and strategic alliances, told AdvertisingAge that this was the company's fist ever signing of a virtual athlete.
Electronic Arts Inc NASDAQ/NGS:EA
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